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Exploitation Council
ACE BERRY, “ACE” INDIANAPOLIS
SHOWMAN, TELLS YOU HOW TO EXPLOIT EVER IN MY HEART"
‘Ever in My Heart”’ is just about the greatest women's picture Barbara Stanwyck has ever made, and that’s the way it should be sold.
It presents a NEW Stanwyck in her best and most emotional role. A real tear jerker, it will have men and women wet-eyed.
It tops every woman characterization Barbara Stanwyck has ever played and stamps her as one of the most dramatic actresses of the screen.
Here is a picture which should be sold to the entire family.
Put on a ‘Family Week”’ to get every family in your community, turning out en masse to see ‘Ever in My Heart.”’
Go after the women’s clubs and societies with a strong direct-by-mail campaign.
Page Two
“Aim Your Appeal at The Women—They'll Bring in the Men’”’
ACE BERRY, General Manager
Circle Theatre Company, Indianapolis, Ind., and Member of Warner Bros.’ National Exploitation Board.
Cover your department store sales girls and office workers with heralds to get them coming to
your theatre to see Barbara Stanwyck in ‘‘Ever in My Heart.”
Get the towns people interested in the picture with radio and newspaper contests, based on the superb love angle.
Invite young people who get married during the run of the picture to see ‘Ever in My Heart.”
Smash away with strong newspaper advertising. Take space on the women’s page to place your message right in their laps.
If you have a German community, translate the ads into German and run them in German newspapers together with publicity stories.
Barbara Stanwyck in ‘‘Ever in My Heart’’ cannot fail to get the finest audience reaction.