Ever in My Heart (Warner Bros.) (1933)

EK xploitatio 1 Use Door-Knob Hangers PERSONAL WIRE TO NEWLYWEDS To Aid Big Campaign WITH OTTO KAUGER RALPH BELLAMY Here is a flashy door-knob hanger which you will find tremendously valuable in your ‘‘Ever In My Heart’’ campaign. Printed in colored ink on red cardboard, these hangers will get a load of attention when hung from doorknobs. Prices include imprinting of theatre name and playdates. This doorknob hanger is priced reasonably at: Order directly from: ECONOMY NOVELTY AND PRINTING CO. 239 West 39th Street, ist ser $4.00 i, Fae Fe BR Get Artists Stanwyck As To Sketch Lobby Stunt Contact your local art schools and drawing classes with the following offer: Tell them that you have several fine stills and blow-ups in your lobby which will make splendid subjects for the art students to work on. These stills can be placed at advantageous points in your lobby. The students who draw the best likenesses of the stills offer a couple of passes to the showing of “Ever in My Heart.” The drawings may be good enough for window and newspaper plants. Another variation is to ask the students to submit lettering samples of the words “BARBARA STANWYCK in ‘EVER IN MY HEART,” Again passes given out as prizes will be sufficient incentive, and the promise of using the prize winning efforts in newspaper advertising will also give the contest impetus. Your patrons will be interested in watching the students at work in the lobby. Then, too, valuable newspaper publicity will be forthcoming as to the progress and success of the contest. This is a good lobby stunt and always gets a lot of attention. Page Twenty PLANT NOVEL ESSAY CONTEST Here is an essay contest that should appeal to every type of newspaper reader. It is based on a stirring incident in this picture, wherein Barbara Stanwyck’s family protests against her decision to marry Otto Kruger because he is a foreigner. Play up this situation by planting the following essay contest, in your newspaper: “DID YOUR IN-LAWS OPPOSE YOUR MARRIAGE? IF SO, HOW DID YOU OVERCOME THEIR OBJECTIONS? There are a great many different and equally interesting replies that this question should bring. For example, one couple may have married despite the obections of their inlaws, who, after having seen that the marriage was a successful one, have changed their minds and gave their blessings to the happy pair. Offer tickets to your show to the best daily answers to this question: Here is a suggestion which can reap you plenty of swell publicity. Obtain either from the newspaper or the marriage license bureau, a list of those couples who marry during the run of “Ever in My Heart.” Send to each couple one of the telegrams printed below from Barbara Stanwyck, congratulating them and inviting them to be guests of Barbara Stanwyck at a performance of “Ever In My Heart.” You can send the telegram either directly through your local telegraph office or typewrite it on regular telegraph blanks. Make arrangements to photograph couples presenting a_ telegram at your theatre and plant these photos in your local newspaper. Here is suggested copy for the telegrams: CONGRATULATIONS ON YOUR HAPPY EVENT. MAY YOUR ROMANCE RE MAIN EVER IN YOUR HEARTS AS MINE DOES IN MY LATEST PICTURE “EVER IN MY HEART.” PRESENT THIS TELEGRAM AND BE MY GUESTS TO NIGHT AT THE STRAND THEATRE. BARBARA STANWYCK GOOD TITLE FOR STORE TIE-UPS The title, “EVER IN MY HEART,” lends itself to tie-ups with any number of local merchants. Among the many window displays you should go after are those with jewelry stores, candy shops, florists, ladies’ clothing stores, ete. In addition to a display of stills and copy on the picture, a sign should be placed in the so-operating store’s window, with copy along the following lines: Your Best Girl Will Say: YOU ARE “EVER IN MY HEART” When You Present Her With One Of J. Silver’s Latest Model Brooches. After Giving Her This Lovely Gift Make Her Happiness Com plete By Taking Her To The Strand Theatre To See BARBARA STANWYCh in “EVER IN MY HEART” Change the above copy to fit the particular merchant, with whom you have tied up. —_———_-@-____—_ New “Strip-O-Graph” Game Here’s your chance to get in on the new ‘‘Strip-O-Graph fad! After simple instructions are followed and units on the back of the card are traced properly, the picture of Barbara Stanwyck shown below, will result. inches and earries good plug for “Ever In My Heart.’’ Can be used time and time again. (BACK) WHO IS THIS STAR? She made you love her in “So Big” She startled you in “Baby Face” She’ll thrill you in “Ever In My Heart’’ A picture as enchanting as being wakened by a kiss. You’ll fall in love all over again as you watch this charming star with Otto Kruger and Ralph Bellamy in the greatest emotional picture ever filmed. See it STRAND Beg. At The Friday And in the meantime have fun with this Strip-O-Graph. HERE’S HOW Lay the STRIP-O-GRAPH on the table with a piece of smooth, white tissue paper on top of it. Hold it firmly to card with left hand, and using a SOFT lead pencil, carefully outline the TWO CENTER TRIANGLES. Move tissue over card so that the two triangles you have just drawn are EXACTLY over the two triangles numbered 1. Always holding tissue firmly with left hand, outline design No. 1, then fill it in black wherever white shows through, except of course the numeral 1 itself. Move tissue to register your triangles over the two on card numbered two, then outline design number 2 and fill in black. Repeat the operation at 8, 4, 5 ete. until picture is complete. (RESULT) imprint of playdate and a piece of ti 4 Card measures 10 by 4% (FRONT) At these special prices including ssue paper with each card. 1M to 3M @ $6.00 per 3M to 5M @ _ 5.75 per 5M to 10M @_ 5.50 per 10M to 20M @_ 5.25 per Over 20M @ 5.00 per M i Order the Strip-O-Graph direct from: MEDIA ADVERTISING CORP. 38 West 37th St., New York, N. Y.