Ever Since Eve (Warner Bros.) (1937)

peg § ate ry ae fe EVER SINCE EVE ... gowi7s¢e wty/ Collect photographs of famous disguises and display them Tale calWi le)9)°) (am (oa el hs-10 1 -Mor-laa( Wr Malice) let-] Me(-\elg/ oe} e(elay In the center of the display have a picture of Marion Davies in the disguise she wears in the picture. Copy teases patrons to see the picture and learn the reason for her get-up in ‘Ever Since Eve.”’ S.O.S. ‘Ever Since Eve’ Pull this stunt on the busiest street corners, in street cars, department stores and all places where you're likely to draw a crowd. Girl throws her arms around man while he struggles to escape. When crowd collects, banner is unfurled with copy: “This Has Been Going On ‘Ever Since Eve.’ See it at the Strand.” Secretary Angle 2 Send out circulars to secretaries with appropriate copy. Circulate short-hand notes in office buildings. \@roy at ¢-(o4 am (oler-] Wm o)-) 9)-1 e-Mer-a 6 M-] ae] al-<-mm 0-7-1 h oY lale MM ole) 9) 61 -lab ay -. contests. . Tie up with business schools and sponsor a typing contest. Cooperate with commercial and secretarial schools for block-ticket-selling stunts. Contact sandwich shops where secs and stenogs have TT a Tot almr-lale fre | i-leg] e160] (-¥m o/-|o1-1 aim al-]e) 41 anh ig Move) ®) am a¥ al all al -1 something like this: “If you took your boss’ dictation to your heart what would you do? See what one smart girl 999 does in ‘Ever Since Eve’. Wy -\"/1 35 MONTGOMERY The light comedy team of Davies and Montgomery can be played up through the medium of a graph. Graph starts at bottom with first famous teams and works up to the present top-notchers, Davies and Montgomery. Graph is illustrated with stills from the film and may be animated : UR taM if -iah ciara) lal-Melalr-lale Molen Page Ten _ Apple Adam Man as Adam with a top hat, have him push a cart full of apples with sign: ‘Now that the depression is over I’m not selling apples, I’m an ad for ‘EVER SINCE EVE’.” Apple grab-bag for the kids. Have certain apples filled with passes to the theatre and let kids grab for them at some predetermined time. In fruit stores plant window cards. Copy on the cards gets over the apple-a-day line and invites people to stay young and healthy by enjoying “Ever Since Eve.” eo Compo board apple with large human eye painted in. Run ad copy underliners like: ‘Marion is the apple of Bob’s eye,” etc. 3 The Whole Town’s Laffing Dig up all the successful laugh gags you've ever used. Remember? .. . Ambulance takes away patron who has gone daffy from laughing at picture. Man who laughed his head off; buttons on card for fans who lose their vest buttons from laughing; man with arm in sling, who fell out of his seat from laughing. You know of more! Stunt of the above type is best adapted for use in lobby. Large compo board apple is fitted with picture-turning device which provides constantly changing scenes. SeroX-Ta} am Mm slah (10 Mola oy-(o1 4-1 00)8 ale M-lale MIME lal iaat-1c-vom Zh ig inc ve lights on its tail and fangs. Quick Change Artist A nice way to play up the disguise angle by having an impersonator perform in lobby or theatre front. On stage of theatre run an amateur disguise and quick change contest, offering ducats as prizes. |e asreme A COAKEDINV AR ATES TI _ Mimeographed copies available on request, for newspapers in cities where Hearst papers are not published. This feature written in typical newspaper style, has already started in the New York Journal and the Pittsburgh SunTelegram and the Boston American. Other Hearst papers will follow. The same full-length serialization as used by the Hearst newspapers can be procured for your local paper by writing to Campaign Plan Editor, Warner Bros. Pictures, 321 West 44th Street, N. Y.C. Please give name of your newspaper and date of first chapter which appears on page twelve of this press book. Art On Classified Pages The Los Angeles Times spots two column pictures on the Classified Advertisement pages. Try to sell idea to newsPapers to use publicity mats shown in this Campaign Plan.