Ever Since Eve (Warner Bros.) (1937)

Stop And Look Ballys Dress girl in homely disguise and tag her with a sign reading: “Girls, could you make your boss love you if you » 99 looked like me? See how | do it in ‘Ever Since Eve’. Crab apples distributed through tie-up with your local =i ge\el-] gum W=e) a W-]8) 0) (-19m 9) [0}-AR ol ae alee @F-) re (Mal al -jal-) 9\-Me) mm at -# (-111-1 Mora o\-Maal-\o(Ul oMelam Wallen , copy reads: “Turn over a new leaf and laugh your troubles eb away. See ‘Ever Since Eve’. Eves Of History _ A feature story on the famous women and their romances may make an interesting publicity feature. Include womTal IL <-9@]0 1-1-1 Me) as) al-10)im [-)-4-1 0-1 Bi \Y/I-] ave) ms (oco) dF a\e ak Gi al 1c Ko} d (-am Qo) ge VA -1 Con Eve In Paradise Teaser Have your carpenter construct a compo board closet in the lobby. Sign reads: “Take a look at Eve in Paradise.” |nre {Im tal-1nMM imo) ale) col o) (ey 6] oo) am BY-\2(-\Mir alo \Y/ leah enxe)eal-lava Use Transformation Stills Speak to your woman's page editor. It should be an easy matter to plant a number of stills showing Marion Davies transformed from a ravishing beauty to a plain looker. _. Get together with a beauty shop and local paper. Maybe they will be willing to sponsor lectures on make-up for, various types of women. The same stunt can be worked Vb ai oa\-Wovonrelel-lehele] alme) meMel ¢-\Mj (0) ¢ On a revolving turntable mount cut-outs of Davies and Montgomery in such a way as to make it appear that the latter chases the former. Tag-line below, reads: “‘This has been going on ‘Ever Since Eve’.” A laugh record can be used for sound. Clothing Store Display Tie up with a department or clothing store and have them set up a window display showing the changes in style “Ever Since Eve.’’ Models are dressed in the attire of famous historical characters. The various costume periods may be represented with stills from the pictures ‘‘Voltaire, “Louis Pasteur,’’ etc. and “‘Ever Since Eve.’’ Copy reads: “Ever Since Eve smart women have combined goo taste with economy; that’s why they buy at ................ ’s.”” An interesting background’ can be achieved through th use of cutouts from the posters. Novel sign is cut from compo board and carries ad copy and heads of the stars. Heads may be procured from the posters. The sign post is constructed in the form of a serpent the head of which wags from side to side as the sign toter walks the streets. Mexican Fiesta For Lobby Capitalize on the Fiesta angle in the picture by transforming a corner of your lobby into a Mexican quarter using native pottery, rugs, cactus, etc. Dress attendants as peons on ‘‘Fiesta Night.’’ Tie up with a Mexican restaurant for a refreshment counter where Mexican food is served. Stills of Davies and Montgomery in the Fiesta scene decorate the counter. A Mexican orchestra supplies the music. Might include an amateur rhumba contest. Ducats For Finding Eve Make an announcement in local papers that on a certain day, ‘Eve’ will appear in a local department store. Announcement of course containing fairly accurate descripidle] ao) Mm ta\-We-11 a Pl 0) 9) (-M-] 0) 9) ge)-lol all al-M-lale Mle (-lah dba vgial-am =-) are awarded brace of tickets. Free Radio Sketch An excellent radio dramatization has been developed by Harry Lee. The sketch is fifteen minutes long and leaves three minutes at the beginning and the end of the program for your theatre announcements. To secure this sketch write to Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York City. b ColUT a-Ta aotlaa) ola 1e-1-|e) 0) (Moll) crel0) a Coll o)-Wol Elel-Te in lobby or out front. Heads of the principal players appear from behind the apple, mounted on the spokes of a rotating wheel. Effect is they bob in and out of sight. Above the apple a serpentine creature grins significantly. Page Eleven