Ex Lady (Warner Bros.) (1933)

NATIONAL WINDOW TIE-UP Illustrated at left is Bette Davis in the special “Bette Davis the Modern Merchandising Bureau. Gown” being featured by Through a national tie-up effected by this bureau will, immediately on re Warner Bros., ceipt of your playdate, contact your best department store or They have elaborate window accessories including 11 x 14 and 30 x 40 enlargements of the still shown at left which will be put on diswith announceAll rou have to do to get the bene specialty shop. ; play together ment copy of your show. fit of this tie-up is to inform . the Modern Merchandising Bu reau of your date as soon as it is set and the name of the store you would prefer to have in the tie-up. They will do all the rest. Write to THE MODERN MERCHAN. DISING BUREAU 36 West 44th St., N. Y. C. HEADLINES WRITTEN WITH “EX” WORDS Offer 10 daily prizes of theatre || tickets for the eleverest “Ex-Lady” | headlines in which every word used | contains the prefix “EX”. The lines must cousist of at least five words or more, must inelude “Ex-Lady” | and complete a thought. Here is a sample by way of illustration — “KHXceptionally EXquisite EX-Lady EXperieneces EXtraordinary EXploits.” You will be surprised how many newspaper readers will go for this simple little stunt. FREE | — rey a) Twa z a. .uy’ is yours for the saking! Get the May issue of “Screen Romances” from your newsstand, turn for the fictionization they have, give it to your editor — and cash in! Your only obligation is this — CREDIT MUST BE GIVEN TO SCREEN ROMANCES: BY THE PAPER. A simple credit line reading This story printed with permission of Screen Romances Magazine is all that. is necessary. BURGEE BETTE DAVIS suspension in your lobby o. uuu: your marquee. Size 20x30 inches, printed on heavy, durable canvas. With eyelets for hanging. Economically priced at 45e Each Available only from MORRIS LIBERMAN 729 Broadway New York, N. Y. NOT AT EXCHANGE ‘ithese ‘offenses’ of 1900 that today a hroe4minded public look upon as SPECIAL BETTE DAVIS ENLARGEMENT of Bette Davis is available to you. Enlarged to regular one sheet size (28 x 42) and mounted on _ heavy beaver Special enlargement board, it can be had in. either black-and-white or beautifully colored. Especially priced at $2.00 for black-and-white; $3.00 for full color, F. O. B. New York. Not carried at Exchange. Order direct from PHOTO-COLOR STUDIOS, 220 West 42nd Street, New York, NY; INQUIRING PHOTOGRAPHER ASKS FOR “EMBARRASSING MOMENTS” A situation in the picture “Ex: Lady” shows the heights of embarrassment to which a sweetheart can This where Helen (Bette Davis) piqued at witnessing her sweetheart enter an apartment with a married woman friend, follows and confronts the embarrassed man who has been innocently lured into this compromising position. be subjected. is the scene The recounting of “Embarrassing Situations” in newspaper columns is not a new angle by any means but its tie-up value with the picture “Ex-Lady” is so apparent that it should be used in conjunction with | the “Inquiring Photographer” or Reporter idea wherever possible. Offer two guest tickets to each person whose answer is published. Here is the reporters’ routine:— “In the picture ‘Ex-Lady’ Bette Davis sees her sweetheart accompany a married woman friend into an apartment. She follows and discovers the pair in what appears to be a most compromising situation. Though innocent, the young man is so embarrassed he cannot offer an acceptable explanation. Won’t you tell me for publication the most ‘Embarrassing Moment’ you have ever experienced which may have put you in wrong?” GLEVER CONTEST SELLS DARING STORY DEPICTED IN “EX-LADY” The modern girl with her disdain for the conventionalities of her mother’s girlhood days is truly exemplified in the role enacted by Bette Davis in ‘‘Ex-Lady.’’ The public now accepts many habits and customs of the modern girl that would have shocked the last generation. Herein lies a splendid chance for a newspaper contest. The initial publicity story as given here tells its own story and tells you how to conduct the contest. Contest On To Prove Modern Girl Would Be “Ex-Lady”’ In 1900 25 Best Answers Why Girls Of Today Would Shock Last Generation, Will Win Theatre Tickets Can you name twelve modern day customs, habits and activities indulged in by the girl of today that would have shocked our average citizenry in the year 1900, even to the extent of ostracism by respectable society ? If you can round out a list of twelve such feminine foibles and indulgences that are convincing to the ‘‘Ex-Lady’’ Contest Kditor of the Daily News, you will be awarded a pair of guest tickets to witness that daring screen “Ex-Lady”’ at the Strand Remember a pair of guest tickets to witness “Ex-Lady” at the Strand 25 Best lists submitted. And such an easy way to drama starring Bette Davis next week. will be awarded the For go as instance, we do not have to far back even as 1900 to re-| earn a most enjoyable evening’s en tertainment. If you can’t recall back to 1900 yourself, ask some older per call that smoking in public by the ‘gentler’ sex was a social offense. Then too, the appearance in publie son to help you. Things have cer places of young girls unchaperoned tainly changed since then and they by an elder person of the female may tell you they are still shocked species was a violation of the social] st the customs of the modern girl. Get=your 12 Reasons Why Girls Of Today Would Shock The Last Generation” to the “Ex-Lady” Contest Editor, care Daily News before code. We feel sure that the average per son Can easily name twelve such now tolerated feminine customs and activities, which while now accepted|midnight ...................... as the order of the day, would have the the classification the year 1900. placed practitioners in For second and sueceeding day’s of ‘ex-ladies’, in stories repeat contest offer and mention the numerous letters received. At—end==of period — list the 25 winners. NOTE—The num ber of prizes_can of coyr—+ UL Sit down now and list twelve of contest e ne © exe ro inine prerogative. | dividual situation. Plant this jig-saw puzzle with your local newspaper. imprints it is priced as follows: 1M, $3.00; 3M, 2.75 per M; 5M, ECONOMY NOVELTY CO., 239 West 39th Street, New York City. broken her wedding ring. and mount on heavy card. together ring and you'll have a from “EX-LADY” coming to Cut No. 16 Cut 45c Mat rs5c SMART LOBBY SUGGESTIONS BEWITCHING AS YOUNG LOVEAND AS HARD TO EXPLAIN! Gene Raymond Sage Monroe Owsley 5 Frank McHugh ‘a aeereasea--with each in NOVEL JIG-SAW PUZZLE NEWSPAPERS WILL USE It’s an intriguing puzzle in which the 13 pieces form a wedding ring encircling an interesting scene from “EX-LADY.,” also available in throwaway form. Printed on a good stock and carrying your theatre and playdate Beite Davis in “EX-LADY”’ has Can you put it together? Do it yourself then let your friends try it. But first cut out the 13 pieces Put the broken wedding scene Theatre WARMER BROS HF ARMS This puzzle is 2.50 per M. Order direct from the Page Eleven