Fashions of 1934 (Warner Bros.) (1934)

Record Details:

Title:
Fashions of 1934 (Warner Bros.)
Date:
1934
Publisher:
Warner Bros.
Volume:
Fashions of 1934 (Warner Bros. Pressbook, 1934)
Leaf #:
00023
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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Exploitation Ideas BEFORE YOU GO TO THE, NEXT PAGE: e ¢ © We know as you do that your fashion tie-ups on this picture are unlimited. However, covering the city with fashion angles WILL NOT do your campaign justice. For every stunt on the fashion angle, you should have two selling music, star, story and entertainment. Fashion shows are a set-up. However, unless your situation is the exception, it is best to confine these shows to department stores or specific ‘women shows. in your theatre. | © @ © Stories, contests, photographs on the fashion shown in : the picture should positively be segregated to womens pages and not carried on the amusement page. In your ads and stories for the amusement page the atmosphere should definitely convey something big and unusual in Warner Bros. extravaganzas. Style mentions will bring business from the women, but be sure you tell the world youre not just playing a pageant of styles. In short, handle the fashions like they were | handled in the picture not much but enough to make ‘em love it! Page Twenty-four