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National LieUps
SEVEN COSTLESS CITY-COVERING
FOOD AND FASHION = f= oe BOOKLET FOR FREE oe PATRON GIVEAWAYS :
Here is a FREE tie-up which sells the picture, plugs your playdates, is valuable to recipients, and is costless to you! What could be sweeter? Publishers of the book tie in with sponsor in your town, (usually a public utility), who foots the entire cost of distribution of enough books for your patrons. Your end is to see that they’re given out in the lobby on your opening or whenever you agree.
Book itself is an elaborate 6 x 9 affair, of 100 pages,
Wror my lady will wear and
with colored cover. It contains pictures of all Warner what my lody will cook in 1934 stars, their favorite recipes, and 40 of the latest style FASHIONS IN creations by Orry-Kelly. Articles by stars of ‘‘ Fashions”’ FOODS & FROCKS are also included. FOR 1934 In addition to the intrinsic value of this pamphlet to Pip saee atte Maca etss the patrons, the recipes can be used for daily features on Hien with the presentation of
the Motion Picture Extravaganza
women’s pages of newspapers, mentioning ‘‘ Fashions’’ stars with the details.
Be sure that you see the arangements made between dealer and publisher, so that the conditions are suitable for your playdates and campaign. For sample of volume, and further details of the arrangement, write or wire as
soon as your date is set, to: (TH EATRE IM PRINT) Mr. F. N. Jacoby
AMERICAN ENTERPRISES, INC. 506 S. Wabash Avenue, Chicago, TI.
NATIONAL “WILLIAM POWELL SHIRT” TIEUP
Cooperation from both manufacturers of Lion Brand Shirt and their dealers is assured. They have placed on the market a fast-selling shirt known as the ‘‘WILLIAM POWELL SHIRT.”’ It has nation wide distribution in high class men’s shops and department stores everywhere.
The moment your playdates are set on ‘‘ Fashions of 1934,’’ notify the contact below immediately. You will receive names of your local dealers handling this product and they will be informed of full tieup details.
Special blowup window displays and dealer hewspaper ad mats will be provided. These should be used for advance and current display. You ean provide cooperating dealers with additional window trim material such as poster cutouts, Powell heads, production stills, ete.
Illustrated is the special silk screen window ad available to dealers. It is in full color, 1614” wide by 2114” deep.
Write or Wire
Mr. Frank Nirenberg, M. Nirenberg Sons, Inc. 1140 Broadway New York, N. Y.
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