Fashions of 1934 (Warner Bros.) (1934)

Exploitation \Wa For Gals With Figures Photo shown below, reprinted in the paper or blown up and mounted in the lobby, provides the basis for a contest with plenty of femme interest. ~ Idea. is that your theatre is searching for ‘*1934’s Most Perfect Figure.’’ Pat Wing, one of the beauties in ‘‘Fashions’’ represents the ideal. Loeal lassies are asked to match the silhouette board in your lobby, or send in their dimensions on a coupon printed with your contest stery in the paper. To the gal coming closest to the ideal measurements a suitable prize should be given. Do You Measure Up To Her? Neck 124° Bust 334" Wrist 5X ‘Waist 244%" Hips 36” Thigh i: eae Ca If 124" Ankle 74” Shoe Size 5 | Weight N24 Ibs. Here’s lovely Pat Wing, whose figure has been chosen “the perfect model” by the many experts who have viewed “‘Fashions of 1934,” the musical extravaganza now at the Strand. Can you match Pat’s measurements? If you can you'll want to enter the contest now. (Publicity Story) Do You Measure Up To 1934's Perfect Figure? Lady, Lady, bright or shady—how do your curvies flow? Do they swerve in fair and stormy weather? Are you ‘there’ in the right places? In short—or in any height—do you have the perfect figure of 1934? If you do, the Strand Theatre and the Daily Star are looking for you! First of all, take another look at the picture above. Note the measurements. She’s Pat Wing, by the way—Hollywood’s most captivating beauty! Then compare them with your own. If you’re measurements are at all close to Pat’s, fill out the coupon printed in this newspaper and mail no later than (date). And if you’re one of the six gals who come closest, you will (list conditions here). ‘Fashions of 1934’? is the picture behind this contest. It has been hailed as a highly amusing comedy drama. The picture also carries spectacular numbers, chief of which is a fan dance with 200 beautiful girls. There also is a glamorous fashion show with beautiful models displaying the latest in women’s gowns. You’ll get a real buzz when you see William Powell, Bette Davis, Verree Teasdale, Frank McHugh, Hugh Herbert and gobs more do their stuff in it. And keep your eye peeled for the _ sensational Busby Berkeley fan dance number. It’s coming to the Strand starting next Friday ... C’mon over! -Another National Tie-Up! If your town is listed among the twenty-two retail shoe stores listed below, you have a ready made tie-up to capitalize on. Arrangements have been made with the Allen, Edmons and Berland Stores for newspaper advertising and window displays plugging the local showing of ‘‘ Fashions. Supply him with plenty of stills and cut-outs for window displays. dealer. Here is the list: Chicago Milwaukee OES Sey ae eee sare ae Cleveland Se Ciscinnati. 2. Columbus ...................... Toledo es See Memphis Kansas City ..............<... eR, cace oles Nia Berland’s eee Allen’s eos Allen’s eS Allen’s Se Allen’s Berland’s Berland’s tas Allen’s — Allen’s ’? Contact your Minneapolis ........................ Allen’s DWN SSS SaaS Allen’s Omaha See Berland’s New Orleans ........................ Allen’s Oklahoma City .................. Allen’s Tulsa, Oklahoma ................ Allen’s Des Moines ...................... Berland’s Springtield, TNS... 2.25. Allen’s Peorias Wb... 35. Allen’s Indianapolis, Ind. .............. Allen’s Pitsbutge .-.. > cas Berland’s For Special Information Write or Wire: MR. MEYER WINKLER, BERLAND SHOE CHAIN 1209 Washington Ave., St. Louis, Mo. SET-UPS FOR A GRAND @ These fashion show settings will go great in spacious lobbies. Top sketch calls for a gorgeous display of silks suspended across the ceiling from the chandeliers. Walls are draped with velour curtains which disclose a niche displaying live models or cutouts of the models in the picture. The other setting is for a fashion promenade on the grand staircase. Line-up your leading ladies’ apparel shop to furnish the girls and the gowns. These are great attractions for the women, so sell that angle strongly on the women’s pages in the local papers with the cooperating merchant handling all costs of advertising. FASHION SHOW y peer NEXT PAGE Special Cooperative Ad Page Thirty-one