Fashions of 1934 (Warner Bros.) (1934)

Exploitation Ideas GENTLE REMINDER (Colortone Effect PLENTY OF NOVELTY GAGS! These novelty throwaways are inexpensive FEBRUARY Make A Lat, vo be ~ hee ee and will hold attention. Distribute as advance and current giveaways to keep the folks reminded that you’ve got the BIG show! SATUS Aad. 64, whet Pitiy! Sts Friday Hr 234 ay) PSYul dith wboutthe te See £ 4x5 Colored pos. only..... $2.00 3.00 —Set (pos. and neg.).... 34% x4 Colored pos. only.. 1.50 2.25 —Set (pos. and neg.).... Here’s a good way to remind everybody about your playing of ‘‘Fashions of 1934.’’ Print calendar pages of any desired size with copy as illustrated here. Hand them out in office buildings and stores. The reverse side can be taken by cooperating dealers, and used as package inserts. Hang this on door knobs and auto handles. Size 4” x 11” cutout for hanging. Printed in colored ink on tinted cardboard stock. Order by Number N-753 NATIONAL STUDIOS, Ine. 226 W. 56th St. New York Be sure to specify and include remittance with order to avoid parcel post and C.O.D. charges. IM 3M oM 10M $6.00 — $5.75 per M oo.00-. * $9.20 . * PRICE DISPLAY CARDS Print up a quantity of over-sized price cards, for display in men and women’s windows. Head the top of the card with the title, “FASHIONS OF 1934.’’ Plenty of space should be left blank for dealers to fill in the price of the garment. Order Direct from Economy Novelty Co. 239 W. 39th St, N. Y. Actually 200 glorious girls partornningt Sorveley's show-stopping einen sm rt greeter operat sma etme pipiens rode mtrstpiiny Make these cards available to every store in town. They’ll be displayed in windows and on hony of living Harps’ -~ one of the gorge (FRONT ) POST CARD “FASHIONS OF 4934" ts the Most sumptuous film of the current season. {t features 10 famuus stars, the greatest parade fashions ot. hae a ante ro e 2 a ofa preenictan the sercen and the 200 Busby Berkeley aisei0e eos ADURESE Produced by Warner Bros., wha alsy filmed “42nd Stecen” “Gold Diggers’ and “Footlighe Parade."* 8 3 s < z 9 < a r 4 < ° j 2 é 8 x i “ e a3 x (BACK ) Souvenir postcard—3%”" x 51%”, printed in rotogravure effect in dark blue. Distribute at hotels, stores and theatre lobby. Very effective for your mailing list. ries Se Sik ees Ee $4.00 ee. Se Se $3.75 per M we ... $3.50 We es a ce, ee $3.25 Prices Include Theatre Imprint. Order from: ECONOMY NOVELTY CO. 239 West 39th Street, N. Y. C. Page Forty Right off the film—an en larged facsimile of some of the best shots in the picture. IIFin Print lustration is in miniature. ished size 3 x 16 inches. ed in color ink on a heavy cardboard stock. 1M—$2.50; 3M— $2.25 per M; 5M—$2.00; 10M —$1.75. counters. A Radio Review For You! Used verbatim in Los Angeles, this review is suggested as an aid in critical broadcasts by your local reviewers. You won’t want to miss the new Warner Bros.-First National picture, ‘‘ Fashions of 1934’’ which is scheduled for a gala opening at the Strand Theatre tomorrow evening. Enthusiastic advance reports. have hailed it everywhere as the fastest, funniest, most fashionable screen fare of the New Year. ““Fashions of 1934,’’ everyone agrees, has everything to make entertainment for all ages, all classes, all tastes. Clever and exciting ; beautiful and altogether different, ‘“Fashions of 1934’’ brought rave reviews from the Hollywood trade paper reporters who saw itt. Here is some of the extravagant praise given ‘‘ Fashions of 1934’’ by the Hollywood reporter. ““An extraordinary piece of entertainment. Lavish to the point of satiety; dramatic to an exciting pitch and humorous enough to keep any audience chuckling .. . The film is doubly clever. Men will be interested in William Powell’s nefarious swindles and amorous adventures and women will be fascinated with the gowns which are striking and entirely stunning Both sexes will rave over Busby Berkeley’s extraordinary routines.’’ This ts strong praise but other audiences are, if possible, even more enthusiastic. No picture has ever been so unanimously proclaimed great. William Powell heads the cast of ‘‘Fashions of 1934,’’ one of the early releases of the New Year from the Warner Bros,-First National Studios, and an early leader in a parade of exceptional entertainment being made ready for the public there. Bette Davis is Powell’s lovely accomplice in the business of stealing advance fashions from Parisian gown designers and Frank McHugh, Verree Teasdale, Hugh Herbert, Henry O’Neil, Philip eed, Gordon Westcott and Reginald Owen have important parts. While in no sense a musical, “* Fashions of 1934’? has the most sensationallf catravagant Berkeley number ever to come from the home of Berkeley numbers. The fashion shows too are breath-taking in their beauty and include definite and authentic forecasts of coming styles. William Powell was never smoother, better, more pleasing. The entire cast know that they have a bell-ringer in ‘‘ Fashions of 1934’? and did their utmost to add to the suecess of the production. They succeed magnificently. William Dieterle directed from a seript prepared by Gene Markey and Kathryn Scola from a screen play by F. Hugh Herbert and Carl Erickson. The original story was by Harry Collins and Warren Duff. Music and lyrics of the one big number are by Sammy Fain and Irving Kahal. The many stunning gowns were designed by OrryKelly. Henry Blanke was supervisor for the production. We can only repeat the banner line that told the world about ‘“Fashions of 1934’’ the morning after its preview. It reads: ‘“Warner’s ‘Fashions of 1934’ is GREAT entertainment.’’