Father Is a Prince (Warner Bros.) (1940)

EXPLOITATION LEAD OFF WITH THESE “FATHER” STUNTS to get your showing extra publicity. Find the fathers in your locality who best fit these categories: The most popular father. The handsomest father. Run a male beauty contest limited to fathers to find the best-looking “Pop.” Find the tallest, shortest, thinnest, and fattest fathers. Hunt for the oldest and youngest fathers in neighborhood. Don’t forget to let your local newspaper in on your hunt. There’ll be plenty of human interest stories and photo material. “FAMILY NIGHT” at your theatre sells this family picture to your family trade. Sell them on the idea this is a picture about the whole family, for the whole family to enjoy. Tell them to “Bring Father To See Father Is A Prince.” HUMOROUS ANECDOTE CONTEST about fathers. Work with your local paper and have the winning stories printed. WINDOW TIE-UP with local vacuum cleaner dealer can be based on these stills which feature cleaners. FK 37, FK 38, FK 40, FK 42. Use this copy line: “You Too Will Think Father Is A Prince If He Gets You One Of These Vacuum Cleaners.” SNAPSHOT CONTEST keys on Still FK 26 showing father timing his daughter’s kiss with a stop watch. Pictures must be taken by some member of the family and must feature the father and at least one child in a humorous pose. Best pix are posted in lobby and patrons are asked to name winner. PRINT BUTTONS OR TAGS to be worn in lapels carrying this copy: ““We’re For Father ’Cause ‘Father Is A Prince’.” TWO ADS ON ONE MAT 1 So’s YOUR Old Man! ...10 TAKE IT ON THE CHIN! But don’t get us wrong... , WARNER BRO Bey nono tS GRANT MITCHELL NANA BRYANT: JOHN LITEL George Reeves Jan Clayton Lee Patrick Directed by Noel Smith Screen Play by Rob't. E. Kent * From a Play by Sophie Kerr Underwood & S, Richardson Vitagraph, Inc. D Zs IS A PRINCE’ A WARNER BROS..-First National Picture GRANT MITCHELL NANA BRYANT JOHN LITEL George Reeves Jan Clayton + Lee Patrick Directed by Noel Smith Screen Play by Rob't. E. Kent * From a Play by Sophie Kerr Underwood & S. Richardson GRANT MITCHELL NANA BRYANTJOHN LITEL George Reeves + Jan Clayton » Lee Patrick Directed by Noel Smith Vitagraph, Inc. Ss Play by Rob’t. E. Kent from a Play by Sophie Kerr Underwood & S. Richardson Vitegraph, Inc. Mat 103—15c Mat 101 5 inches (70 lines)—15c HUNT FOR LOCAL “PRINCE OF FATHERS.” This stunt is ideally timed for social and merchant group cooperation in a search for the model American Father in your community. The winning male parent will make good copy for your paper and swell publicity for your show. “FATHER IS A PRINCE CLUB” will go big in your community. The leading men in town get together and form a club to lead the revolt against families that don’t appreciate their fathers. Have them issue a proclamation to that effect to your newspaper. Make them guests of honor on opening night. “NICKNAMES FOR FATHER?” cues this contest for the most unusual pet name for “Pop.” Patrons drop their lists in a lobby box with prizes going to the most unique name. This contest can also be run by your paper, it packs good reader-interest. QUIZ ON FAMOUS FATHERS can be spotted in your newspaper or planted on the back of your program. Answers must be accompanied by letters setting forth the contestants’ conception of the title ‘Father Is A Prince.” Best five win free tickets to your show. Who was the Father of His Country? (George Washington) Who is known as the Father of Medicine? (Hippocrates) A horse known as The Father of Champions? (Man O’ War) The current Great White Father is? (President Roosevelt) Which river is known as The Father of Waters? (Mississippi) Who was known as The Little Father of the Russians? (The Czar) What father heads a religious cult in New York’s Harlem? (Father Divine) Who was the spiritual father of the Fighting Sixty-Ninth? (Father Duffy) Who plays the part of the father in FATHER IS A PRINCE at the Strand Theatre? (Grant Mitchell) ROYAL DECREE like this spotted in conspicuous places sells your show with a comic twist. Copy: HEAR YE! HEAR YE! By the royal authority and power vested in me I do hereby proclaim that all those in search of entertainment and amusement shall hie them selves to the Strand Theatre and there see ““FATHER IS A PRINCE.” Signed, PRINCE POP SMALL THROWAWAY CARDS plug this gag from the ads, “Every Day Is Father’s Day ’Cause ‘FATHER IS A PRINCE’.” MERCHANT PROMOTIONS fall in line with your showing of this picture. Haberdashers, pipe shops, sporting goods houses, and furniture stores should jump at this promotional idea to move their merchandise. Use copy angle like this: ‘Father Is A Prince. Buy Him A New Hat,” etc. REAL THINGS DISPLAY in your lobby is headed: “These Are The Things That Made Father A Prince.”’ Items: A turtle (toy): The Turtle That Bit Father’s Big Toe. A penny: One Of The Pennies That Father Pinched. Income tax blank: Just Another Pain In Father’s Neck. Stop watch: This Ran Father’s Life. A vacuum cleaner: Father’s Worst Enemy. Round trip ticket to Reno: The Straw That Broke Father’s Back. Country of origin U.S.A. Copyright 1940 Vitagraph, Inc. License to reproduce with copyright notice granted newspapers, magazines and other periodicals.