Father's Son (Warner Bros., 1931) (1931)

~ Every Kid sci Town Will Want To See “Father’s Son’. This Page'll Bring ’em In. PLAY UP APPEAL TO CHILDREN *Father’s Son,” is based on a Booth Tarkington story about real boys—it will delight children— as well as grown-ups—therefore play up the ap peal to kiddies and use every means of interesting schools and parents in seeing that all the children in town have the joy of shouting themselves hoarse at ‘‘Father’s Son.’’ -. Invitation Preview “Father’s Son,’ outside of its grand and glorious entertainment values—is the sort of picture every parent, teacher, or pastor, will delight in, as a true, humorous and wholesome film. It is the sort of picture which calls for a preview by all who are interested in the well-being of the children of the community. The invitation preview should include representatives of schools, churches, children’s societies and the press. They will leave ready to shout from the house-tops the praises of the great First National picture, “Father’s Son. Drawing Contest Interest the schools in having the children either draw heads of Leon Janney as shown in the ads or in coloring scenes shown in ads. Models for the drawing may be found also in posters or in stills, which can be*had at your exchange. Honor Pupils Send letters about “Father’s Son” to principals of schools offering free admissions to the ten best pupils— those standing highest in their grades. Announcement can be made in class rooms emphasizing the real value of the Booth Tarkington story of a Real Boy—and a lot more real boys. Opening Today OLYMPIA ~ "ne Week Only THIS IS THE LIFE! Get aboard for a trip back to Boyland—with just the kind of a kid you are— were—or ought to have been! BOOTH TARKINGTON’S Great Story FATHER’S Cut No. 12 Cut 40c, Mat foc Page Two SON with LEWIS STONE IRENE RICH LEON JANNEY and a dozen of Hollywood’: brightest Kids A FIRST NATIONAL & VITAPHONE PICTURE * % 5 ie Get The Boy Scouts Working For You. Here’s The Way To Do It! JANNEY IS BOY SCOUT I. Leon Janney, the boy actor featured in ‘‘Father’s Son,” is a full-fledged Boy Scout, which makes it a. “natural” for Boy Scout exploitation. Offer a Boy Scout outfit to the local Scout who secures the longest list of signatures of friends who indicate their desire to see a showing of the picture. Some local clothing dealer will donate the outfit for publicity on the screen and the garments should be displayed in the shop window with amusing kid scenes from the great Booth Tarkington picture. There are circus stills, scenes of the scrap between Janney and the village bully and _ others which are ideal for the display. INNUMERABLE TIE-UPS II. Tie-up with shops handling official Boy Scout equipment, such as uniforms, Scout shoes, first aid equipment kit, canteen, Scout official knife, cook kits, bugles, Scout axe and many other items. A great deal of cooperation can also be secured from the local Seoul Executive tie-up. | TICKET SELLING CAMPAIGN III. Arrange with different local troops of the Scouts to sell tickets for “Father’s Son,” giving a percentage for the troops —and a special prize for the troop showing the biggest sales. Get some local dealer to donate the special prize in exchange for screen mention and mount stills showing exciting action in the picture, for use in the window of the shop which has offered the prize. SCOUT PARADE IV..Arrange with Boy Scout leaders for a Boy Scout performance, to which they come in their uniforms, with bugler, and a banner announcing the fact Welcome! Boy Scouts of Troops Because You Are Regular We Know: You'll Enjoy Father’s Son with LEON JANNEY ONE OF YOUR COMRADES that they are on the way to the gate Theatre to see “Father’s Son.” They may be guests of the management or given reduced price seats. NEWSPAPER TIE-UP V. “Father’s Son” Newspaper Stories. Arrange with newspaper and with leaders of Scout troops to print daily a picture of the member of local Boy Scout who has the highest number of credits in his troop, and with it a story of the local boy—and a story about Leon Janney, Boy Scout of Troop 90, Los Angeles Scouts. Mention the fact that Janney is the boy actor featured in “Father’s Son.” BOY SCOUT CONTEST Offer prizes for the best two hundred word compositions on the subject “WHY I AM A BOY ~ SCOUT”: Phe: orizer. should be given from the stag on the night on which the Sco . ine come as guests of the mans Zment. The best three m + Le published in the local par . Interest the Scout exec .ve in your town, who in turn 1 present. the matter of the rs ‘ta atin ~ who will outline it te “to the: ‘boys. | SPECIAL LETTERS TO BOY SCOUTS Instead of mailing post cards about “Father’s Son,” it is worth while to send a letter to each Boy Scout in town, getting lists of names from the troops leaders. The letters may be as follows: Dear Boy Scout: Here, at last, is a picture which you will shout about from the first fade-in to the last fade-out. ““Father’s Son” is the story of a regular guy whose father did not seem to understand © him—till things happened which made them real pals. The featured player of ‘“Father’s Son” is your Scout comrade Leon Janney. LOBBY FRAME To the right and left of this copy are shown ideas for copy for frames to be set up in the front of our lobby, one at each side. Have them done in strong type, and they may include pictures of Leon Janney the boy scout, featured player of “Father’s Son” as well as scenes from the picture. This will get all scouts and parents and friends of scouts talking about the coming film. LEON JANNEY BOY SCOUT Hope to see you with all your folks at “Father’s Son.” You'll root for it loud and long. Yours sincerely, Cy eC Yas Yon wat et OR eco et sa WS Pea TELEGRAM FROM LEON JANNEY Leon Janney is a full-fledged Boy Scout and therefore is of especial interest to Boy Scouts everywhere. Display before your theatre an enlarged telegram to Boy Scouts of your town from Leon. Word it as follows: _LOS ANGELES, CAL. FIRST NATIONAL STUDIO BROTHER BOY SCOUTS, PLAINFIELD, N. J.: GREETINGS. HOPE YOU LIKE “FATHER’S SON” AS MUCH AS I LIKED MAKING IT. YOU WILL LIKE THE FIGHT AND THE CIRCUS AND THE AIRPLANE MODELS—AND THE TIME I RUN AWAY BECAUSE MY DAD DOESN’T UNDERSTAND ME. YOU’LL LIKE ALL THE GAY KNOW I DID. I BE | ANG) SOI BOY AND GIRL SCOUTS There is no reason why the Girl Scouts should not be interested in “Father’s Son”—since they all have dads and brothers. Arrange a special showing for both Boy and Girl Scouts. Have them assemble in a prominent part of the city and march to the theatre with fife and drum corps playing and banners announcing “We are going to see ‘Father’s Son’ as guests of the management.” Make arrangements with police department for motorcycle escort. Newspapers will play it up with stories and photographs. Welcome! Girl Scouts of Troops Because You Have Dads and Brothers We Know You'll Enjoy Father’s Son with LEON JANNEY BOY SCOUT