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| HERES A SURPRISE PACKA‘
“Female” is smart, clean, clever, genuine entertainment every foot of the way.
There is color, punch in practically every sequence, giving it a speedy tempo. All the good things that one expects of Ruth Chatterton are there and the same applies to George Brent.
It will go big with women, as they watch Chatterton play the men by the same standards as the men play women. Besides the picture gives her an opportunity to wear lots of gorgeous gowns and new style creations.
‘‘Female”’ has all the angles of showmanship which can be sold BIG. Title, star-cast names and story idea are values which smart showmen will make the most of. Numerous situations suggest plenty of ballyhoo exploitation.
Aim to get a big opening for this picture. The bigger your first night audience, the more word-ofmouth advertising the picture will get. Get every woman’s organization from the society club to the great number of shop and office girls to be among the first to see “Female.”
Spot ads on the women’s pages of your newspaper in addition to your regular theatre page ads.
US.
WE BO OUR PART
STANLEY L. CITRON
Manager, Mary Anderson Theatre, Louisville, Ky., and Member Warner Bros. National Exploitation Board
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Your regular advertising copy should carry the smart dialogue lines from the picture. Every line is a gem and puts across the punch and freshness of the picture.
_ Arrange to break with a full-page of cooperative advertising with space taken by local merchants selling commodities of special value to every “‘Female.”
Arrange to hold lobby attractions of special interest to women. A fashion show staged in your lobby or on your mezzanine promenade is a great added attraction to lure the women.
“Female” is a picture that presents numerous angles with which to get extra publicity breaks. The title itself suggests many contests which would make interesting features for any newspaper. Plant these with your local newspaper to give the picture a great advance build-up. 7
This picture is great for out-door posting. The title is easily read and is intriguing enough to arouse the interest of both men and women.
Here’s a picture that will set every woman talking
and get men wanting to see what it’s all about! And
boy, will they love it!!
CHATTERTON HAS NEVER BEEN SO FEMALE AS IN “FEMALE’