Female (Warner Bros.) (1933)

Stunt MAG A, 77 GOOD AS FEATURE What Type of Woman Has It, What It Takes to Get Her Man? There-in lies a great idea for an interesting newspaper feature. It may be the very thing your local newspaper has been looking for— an idea that will interest male and female readers. Because of the human interest element in this newspaper feature it is not necessary to tie-in a contest plan. However if you deem it advisable, such a contest can call for letters asking readers to state the choice of the type of woman favored by men; and their reasons for such a choice. The feature is designed to run for six days. Plan it to start at least five days in advance, with the sixth day falling on your opening day of “Female.” In this way you fix a solid week of publicity in advance of your showing of “Female.” Six different types of women are personified by Ruth Chatterton. Here they are: 1. The free and easy sports4. The round-about town dressy woman. woman. 2. ‘The loyal business woman. 5. ‘The romantic type. 3. ‘The domesticated housewife. 6. The clinging vine type. Guest tickets or other prizes may be awarded to readers sending in the most logical choice and best reasons. This plan is a natural for a newspaper plant. The direct plug for the picture and your play-dates is carried in a daily credit line and is not over-stress in advertising. (Ist Day) A kKemale Who Has What It Takes to Get Her Man Ruth Chatterton, famous screen star, as the sports-woman. A couple of fast games of tennis; a round of golf in the afternoon, and then a nice long lazy swim before dinner—preferably witha man, 0. course. “Every man should see his wife-to-be in a bathing suit.” So says Miss Chatterton who poses in one herself. In fact that is one method she uses to lure her men-of-choice as she entertains them (one at a time) in her private swimming pool in her latest picture “Female” coming next Friday to the Strand Theatre. And if that doesn’t do the trick well, there are other ways. (See tomorrow’s Daily News for another method used by Ruth Chatterton to get her man in “‘Female’’) OR NEWSPAPER CONTEST (Advance Publicity Story to Announce Contest) News Launches New Feature of Different Female Types Ruth Chatterton, Famous Screen Star, Portrays Varied Types of Women Starting Tomorrow Tomorrow the Daily News launches a new feature which will interest every man and women in Cleveland. In a series of six character studies, Ruth Chatterton, famous screen star, has attempted to characterize the different types of female that exist in this bright and beautiful world. Perhaps no other actress is more talented to portray these varied types than Miss Chatterton. The wide range of female characters she has portrayed during her colorful screen career indeed qualifies her to present numerous interesting and striking likenesses. These are not dramatic character studies. But, rather, a series of photographs showing Miss Chatterton as the everyday female whom you may see in the office, at home, at the supper club, the sports-woman and several other types. This will give prospective husbands an opportunity to make up their minds which type they like best. So girls, if you have a man on ‘‘the line’ and he won’t bite, try out one or two of the methods used by Miss Chatterton to get her man in “Female,” her latest starring picture for First National. “Female” is full of sparkling entertainment. It is smart, clean and the dialogue is clever and punchy. The cast includes George Brent, Johnny Mack Brown, Ruth Donnelly, Lois Wilson and other screen favorites. “‘Female’’ will be seen starting next Friday at the Strand Theatre. (2nd Day) This kemale Meets Men on Their Own Plane This young woman has let several summers go by before she realized that she is one female who is married to her job. A more loyal business woman any man wouldn’t want to have, but who wants to marry a woman who is all business? Ruth Chatterton in “Female” has her time of it battling with business during the day—and for them at night. Can she get her man meeting them on their own standards? Be sure to see how she does it in “Female” coming next Friday to the Strand 'Theatre. (See tomorrow’s Daily News for another type of female portrayed by Ruth Chatterton.) Page Nine