Female (Warner Bros.) (1933)

LOBBY DISPLAYS FROM POSTERS THEATRE cory HERE ‘The six and twenty-four sheets on “Female” can easily be adapted for effective cut-outs. Pictured above is a cut-out from the six-sheet which can be used for display in your lobby and also would make a splendid cutout for your marquee. Use one figure at each end of the marquee mounted on compo board for a knockout attention..getter. The figure of the girl taken from the six-sheet is over lifesize, and done in brilliant natural colors; it makes a most attractive lobby decoration. PRIZES FOR BEST FEMALE ART WORK Announce through your local newspapers that you will offer a prize for the best photograph and the _ best drawing of a female. Art schools and artists will be sure to take advantage of the offer and local photographers, amateur and professional, will take the opportunity to win some notice. Extend the time of the contest throughout the run of the show and award the prizes on your closing night. Entries submitted can be posted in your lobby together with the name of the contestants, with the most likely subjects illustrated daily in the newspaper. 2 The Vitaphone Trailer on “Female” is one of the most cleverly planned pieces of advertising you have at your command. Angles for women—angles for men—every inch of it an irresistible sales argument. Start it running now— the longer it plays the heavier it pays! Exploitation \deas Contest for Handsomest Man Has Fine Novelty Slant Here is your chance to put over something different: Beauty contests have been run in the past for the most beautiful girl in town. “Female” is a different type of picture and requires a different type of stunt. Here it is: a beauty contest for men with women acting as judges ! Offer a small cash prize to the man chosen as handsomest by a committee of prominent local women. Much of the detail of the contest depends on your local situation. Whether the entrants are to enter themselves or whether they may be entered by another depends on your own decision. The whole contest can be run through the medium of photographs. Ask contestants or their friends to send in photographs. Your committee of women will judge the pictures and choose the winner and runner-up. After they have made their choice, you can plant pictures of the winners easily in your local paper. It would be even more beneficial to have the newspaper go in on the entire contest, thus insuring plenty of publicity as well as a cooperating unit. This contest is swell to work in college towns, particularly those colleges which are co-educational. The girls will have lots of fun sending in pictures of their boy friends, and gagging the contest in general. It will make a good draw with everybody and will add to the effect of the stunt. Be sure to plug the contest as being the first contest in which the Male is to be judged by the Female —a reversal of form—something new and different! Tie it up with your showing of “Female” in that manner, and you will have a great gag which will land space in the papers and patrons in your theatre. Send Personal Letter to Lists of Women’s Clubs In “Female” you have a show that possesses tremendous appeal for woman. It’s the type of picture that no woman will want to miss. Take advantage of this fact by aiming your exploitation stunts at all the local females. Set them to talking about the attrac tion long before it plays your theatre. One way of doing this is to send a letter to the local women’s clubs, giving your personal endorsement to the picture. Use copy as follows: Dear Miss ...... : Knowing that a Ruth. Chatterton picture is of a special in terest to women movie fans, I am gratified to advise you about Ruth Chatterton’s latest screen triumph, “Female,” which comes next Friday to the Strand Theatre. I do not want to tell you all about “Female” in advance of your seeing it. However, I want to assure you that there is a surprise in store for you when you see Ruth Chatterton in “Female.” It is smart, sparkling and full of entertainment. Besides, Miss Chatterton wears numerous gorgeous gowns and new style creations. You know what Ruth Chatterton can do in an emotional role, but wait until you can see her as a comedienne! She is sim ply marvelous as the dynamic, witty and fast female who beats men at their own game. Brent, too. And you'll simply love George Take my word for it, “Female” is intriguing entertainment. Don’t miss it! Cordially yours, (Signed) Manacer Stranp THEATRE COLORED LOBBY BLOW-UPS These attractive colored 28 by 42 enlargements aid your advance or current lobby displays. Priced individually at $3.50 each. Set of three—$10.00 per set. Order direct from PHOTOCOLOR STUDIOS 220 West 42nd Street N. Y. C. All prices quoted f.o.b. New York. USE GUN-GAL FOR STREET BALLYHOO There'll be lots of eyes directed your way with this street stunt. Dress up a couple of attractive girls in smart, well-fitted clothes. Have them walk through the busiest parts of town with air rifles in their hands. Suspended from the rifles so that they can be easily read when the pop-gun is raised, have a card reading: “FEMALE” OUT TO GET HER MAN! Have the girls stop and bring the guns to their shoulder as though aiming at a man. Heralds, to be distributed by the girls, will establish the connection. The girls should be definitely a type, not hard-boiled, as it will give the wrong impression. STILLS GOOD FOR WINDOW DISPLAYS Included in the stills from this picture are a number of especially posed shots good for definite window and advertising tie-ups. Following is the complete list of the various tie-up stills: CIGAR STORE AND STANDS— Still No. F74 shows Chatterton and Brent lighting a cigarette and pipe from same match. SWIMMING POOLS—Stills No. F66 and F68 taken from “Female” pool sequences. CHRYSLER—Still No. F58 shows Miss Chatterton on the running-board of a Chrysler Imperial. TYPEWRITER AND DICTAPHONE—In Still No. F22 a Dictaphone and a Remington Noiseless Typewriter are both plainly visible. LINGERIE—Miss_ Chatterton _ is seen in a beautiful negligee in Stills No. F15 and FI16. FLORISTS—Stills F1l and F17A shows Miss Chatterton with her style of garland flowers instead of corsages, as explained elsewhere in this section. Colortone Effect Make your screen presentation artistic and colorful with the atmospheric effect, elaborately colored, beautifully created. Gives added depth to your film. 4 x 5 Colored positive only....$2.00 —Set (pos. and neg.).... 3.00 3% x 4 Colored positive only 1.50 —Set (pos. and neg.).... 2.25 Order by Number N-641 NATIONAL STUDIOS, Ine. 226 West 56th Street New York Be sure to specify and inelude remittance with order to avoid parcel post and C.O.D. charges. “FEMALE” SIGN ON LADIES’ ROOM In advance of your opening you can start a buzz of talk in your theatre by replacing the usual Ladies’ Room sign with a notice reading “Female.” Running as it will in conjunction with your publicity and ads, patrons are certain to get the significance and undoubtedly will comment upon it. Page Twenty-one