Fifty Million Frenchmen (Warner Bros.) (1931)

ANAGRAMS What They Are:— “Anagrams” is a highly amusing game, a great interest-getter, with a strong appeal to the masses. Participants are given a word and a letter of the alphabet which, mixed together will form an entirely new word. As an incentive the definition of the new word is given. How To Use Them:— Place them with your local newspaper. They make an excellent contest and a great circulation builder. The answers will be mailed to your box-office. What They'll Do For You:— Get you unlimited publicity. Put you in solid with your paper. Give you an extensive mailing list. Used as a program feature you will get a powerful reader interest as well as a Jarger list. By offering. one ticket only to a winner, making it valid only on your specified date (your weakest day), the winner will undoubtedly have a friend accompany him; thus by offering say, fifty passes, you boost your weakest performances. ANAGRAMS A Warner Bros. Service 1. Mia “t” with “super” and get the best grade. 2. Mix “m” with “reader” and get a visionary. 3. Mix “y” truth. Mix “o” with “graces” and get ship-loads. 5. Mia “e” with “tennis’. and get “vent. with “rivet” and get 4. . PUREST DREAMER VERITY CARGOES INTENSE a ai 1 Newspaper : Contest Everybody has an inborn desire to some day visit Paris with its manifold tourist shrines, magnificent historical landmarks, boulevards, gay night life, novel amusements and apparent disregard for conventions. And there is always some outstanding lure which Paris holds to each mental voyager. Play this angle up in a newspaper contest. Offer prizes of free tickets to Paris for the ten best daily letters from readers, setting forth—“WHAT I WOULD LIKE TO SEE MOST IN PARIS.” Publish the winning letters or at least the two or three best each day together with names and addresses of those who have been awarded the free tickets. In your announcement story play up the angle that “Fifty Million Frenchmen” want Americans to know Paris as it really is and has suggested this contest to arouse an interest in France. Carry pictures of Miss Dell and scene cuts in your stories and if it is possible illustrations of the points of interest in Paris which prompted winning replies. Art Dealers Select the leading art dealer in your city who carries a high grade of Parisian art subjects, such as typically French bric-a-brae with its nude figures, poses of French artist’s models in water-color, oil or engraving, photo enlargements of Paris scenes and other French works of art. Induce this dealer to make an especially attractive exclusive PARIS window and _ supplement the display with stills from “Fifty Million Frenchmen” (even enlargements of the same is well worth the expenditure), tieup card in keeping with the French trim atmosphere and possibly an extremely neatly executed cutout from the threesheet poster on the picture. For Bank Window Obtain privilege to put in bank windows the following cards. dows are being more and more used as displays to attract the attention| the waist down is visible. of the public. This fact will make it easier for you to get the following in a window. BEGIN NOW TO SAVE for that TRIP TO PARIS IN THE MEAN TIME Meet “FIFTY MILLION FRENCHMEN” at the High Hat Ballyhoo An unusual and intriguing ballyhoo You| stunt for “Fifty Million Frenchmen” will have noticed that bank win-| would be a man wearing such a huge black silk hat that only his body from Make the hat on a frame, having it four feet high and of proportionate cireumference. Have peep-holes in front so that the man who wears it can see where he is going. Let him wear tight checkered trousers, spats and patent leather boots. He holds the hat in place with his hands, or it can be braced from his shoulders. On the black hat have the words “FIFTY MILLION FRENCHMEN” and the name of the theatre and date. If the hat is balanced from the shoulders, a natty cane may also be carried— and the other hand may offer throwaways to passersby. _ge_the ad from which is frame was adapteua. Use stills “Frenchmen, 168” mowitew ee cae ad 27 = in tan coats, red ; wits on dark green Tise still “ =) laudia Dell, 42.” coats and tower wt dark -Color all faces ith” flesh tint. Sky in light blue with hat deep blue and title scarlet. Inside of hat yellow; girls in emerald, scarlet and blue; men in black and white; copy black on yel ground and enlarge the ad illustration. All faces in flesh tint. Background yellow; title emerald on purple hat with panel light purple; borders in light purple, scarlet, white and hats on deep blue ground. All faces flesh tint. "Girl's hat yellow and costume in emerald and lavender; lower panel in yellow with still panel and copy deep blue. Dog in black, stripes in white, lavender, blue, yellow and orange. Title white blue; hats and title in black; buildings, clouds and trousers in white with roofs in red; mount still on dark brown ground with border in light blue, yellow, red low. emerald. on vermillion. and white. Perfumes and Toilet Articles The tieup with dealers and beauty salons who handle imported French perfumes, beauty lotions and toilet articles is obvious. Arrange for exelusive window displays of this type of merchandise with a generous supplemented trim of photos of Claudia Dell and scene stills from “Fifty Million Frenchmen.” Complete the display with possibly a neatly executed cutout and by all means a tieup show-card, suggested copy for which is given here. The Same Fascination And Charm Invites The Discriminating User Of These Exclusive PARIS ; Importations As Awaits You At The Strand Theatre Where CLAUDIA DELL Charms and Fascinates in ‘(PFT FTY MILLION FRENCHMEN’’ The Photoplay Deluxe What Laughs! ORPHEUM! Cut No. 4 Cut 4oc Mat roc "age Two Shoe Shop Tieup The same sort of cooperation sug gested in connection with gown importing shops and department stores can be secured with your leading shoe dealers. Importations of novelty footwear or copies of latest Paris models lend themselves admirably for exclusive window tieup of this merchandise. Dealers can feature some particular model as Claudia Dell’s favorite and most recent importation. A choice selection of the most attractive models can be displayed in a show case in your lobby in exchange for an exclusive window at dealers establishment and special announcement of this exhibit in dealer’s newspapers and mailed advertising. Teaser Copy is furnished below for a corking teaser ad that is ideal for snipe one-sheets or halves;—window or tack cards or even throwaways. It is bound to create no end of talk and should be in effect before you make your regular announcement of coming of the photoplay and of course you are not to make mention of its connection with theatre. THOUSANDS of Evansville Citizens Are Going To Paris To See ‘‘FIFTY MILLION FRENCHMEN’? Monday, March 7th * Won’t You Join The Party? Newspaper Contest A live-wire subject for a newspaper contest would be “WHAT IS IT THAT ‘FIFTY MILLION FRENCHMEN’ CANT BE WRONG ABOUT?” Offer prizes for the best two-hundred-word essays on the subject, to be presented at your box office, on or before a specified date. In opening the contest mention the fact that there is no question that French chefs know how to prepare culinary delicacies as no others do. That the French are experts in the graceful way of doing things upon all oceasions. That French is used as the Court language of all countries not without a good reason. That the delicate bouquet of French wines is appreciated by no other people so exquisitely. That the French are connoisseurs of feminine beauty—-of art and music and the drama. Then ask for the best twohundred word expression of things on which ‘‘FIFTY MILLION FRENCHMEN CAN’T BE WRONG.” Store Tieups I. PERFUMES are among the luxuries for which Paris is especially noted. store Tie up with some drug or beauty shop, handling French perfumes, possibly they will donate tiny bottles of perfume for use at a performance of “Fifty Million Frenchmen” for mention on your screen. II. CANDIES—There are certain kinds of French Candy which can be effectively used as a tie-up with the picture. Arrange for special sales at local confectioner, with mention on sereen. It would be a good stunt to have made up bonbons called “Parisian Sweets.” Have single bonbon wrapped with tissue which bears the words “ ‘Fifty Million Frenchmen’ Can’t Be Wrong About These Parisian Sweets” and the name of the shop offering them. Hand out at your theatre. III. FRENCH FRAPPE — Get prominent confectioner to make up a “French Frappe”’—which should be advertised all over town by cards with the words: Ou La La— FRENCH FRAPPE A Novel Ice Cream Concoction with a dash of spice! TREAT HER BEFORE AND AFTER SEEING “FIFTY MILLION FRENCHMEN” ‘at the ae ee a essen stores to make window splays with all sorts of French delicacies which they have to offer. In center of window, card “Fifty Million Frenchmen Can’t be Wrong About These Table Delicacies.” Below have mention of your theatre and the date of the coming picture. Suitcase Ballyhoo Often-tried and always successful is the ballyhoo stunt mentioned below. Dress a man as the comedy Frenchmen—long-tailed coat, checked trousers, spats, patent leathers, tall silk hat, upward-pointed waxed moustache, bright tie and flashy pin—and provide him with a large black suitcase on which are the words “See ‘Fifty Million Frenchmen’ at the... . Theatre.” At corners let his suitcase fall open, and a conglomeration of bright-colored shirts, underwear, ete. fall out. All are attached to the suitcase so he has no trouble in stuffing them in and going on to the next corner. Your Pass To Paris Prepare small envelopes on which in red are the words “YOUR PASS. PORT TO PARIS.” Let pretty girls hand them out on the streets. Inside is the gaily-colored herald for “Fifty Million Frenchmen.” FIFTY MILLION LAUGHS Cut No. 5 Cut 40c Mat roc