Fifty Million Frenchmen (Warner Bros.) (1931)

AL EXPLOITATION! ANAGRAM TITLE TEASERS Here is another of the fascinating rhymed anagrams to serve as a herald of the coming picture, before the title has been announced. It may be used in several ways. Best of all, place it in your daily paper, the week before the title is announced, advising that the coupon is to be filled and torn out and mailed to your box office on or before a certain date. Offer tickets for the first twentyfive who figure out the correct name. This will increase mailing list, spur reader interest and get everybody wondering what the new picture is. The anagrams may be used in your program with coupon and the same offer, or made up in a throwaway, one side Your Exit Banner for Pre-Week Display \uky » @ i FIFTY MILLION © SS fe Here’s a snappy suggestion for an exit banner that will catch every eye that passes through your door. Draw the entire background in yellow with the title light blue and the cast black. Figures in red with black WITH BUT A SINGLE THOUGHT hats; border in green and date white on green with a black shadow 3 git’s hair red with pink highlights. OLSEN snd JOHNSON WILLIAM GAXTON \ CLAUDIA DELL \% HELEN BRODERICK having the coupon and the opposite side, data about the play, giving everything but the title. A WARNER BROS. SERVICE What is the Title of the Next Strand Picture 25 Free Tickets To See ee et OE es os To The First 25 Discoverers Write the correct letters to make up the title in the blank spaces at the left. Sign name and address. Mail to the cashier of the Strand Theatre between 10 o’clock and 1 o’clock today, and get free tickets to the great picture of romance and high jinks in gay Paree. My 1 is in fight But not in slug; My 2 is in stein But not in mug; My 3 is in five But not in ten; My 4 is in youths But not in men; My 5 is in yours But not in mine. My 6 is in elm But not in pine; My 7 is in ill in ga But not in sad; as My 9-46 ti lengh (L) But not in sob; By 10s in Re (1) But not in rob; Wyss te ons eS (O) But not in at; My 12 ie in kitten. 2 SS (N) But not in eat; My eb3 tein fans Ss 23 (F) But not in trick; CATCHLINES What Makes Fifty Million Frenchmen Get That Way? Hurricane of Hilarity, Whirlwind of Femininity! Uproarious Love Chase in Gay Paree! Gorgeous Color! Girly! Giddy! Garish! Glittering! Goofy! Fifty Million Frenchmen With But A Single Thought! Frenchy! Funny! Frills, Folderols and Femininity! Olsen and Johnson, Nuttiest Nuts of Nutland! Better Than the Broadway Show That Ran a Year at $6.60. Fifty Million Frenchmen Can’t Be Wrong! Tomorrow Eee eee Why 50 Million Frenchmen Cant Be Wrong! hat Makes Americans IGo To Paris? € QUESTIONNAIRE Fifty Million Frenchmen Can’t Be Wrong—Can You Be Right About the 25 Famous Names Below Interest the high schools in thig “Fifty Million Frenchmen” questionnaire, several weeks before the com ing of the play to your theatre. Offer prizes to the first twenty-five to send correctly answered and neatly written papers to your theatre. Questions: 1. Who is the author of “Les Miserables’’? 2. Who is known as the Hero of the Marne? 3. What Emperor of France is buried in Des Invalides, Paris? 4. For what is Alphonse Daudet noted ? 5. What did La Fontaine write? 6. What is the most famous Cathedral of Paris? 7. What novel of Dickens was laid in London and Paris? ; ese )Srwhat Frenchman commanded the Armies during the World War? 9. On what river is Paris situated? 10. Who wrote “The Mysteries of Paris’? 11. For what is Moliere noted? 12. Who was Sarah Bernhardt? 13. What French composer wrote the opera “Carmen”? 14. At what spot in. Paris is the Unknown Soldier buried? 15. What Frenchman wrote “T'wenty Thousand Leagues Under the Sea”? 16. Who wrote “Le Pere Goriot”? is i i 17. What stateman was known as My 14 = = drink eee epee (R) “The Tiger of Franee’’? a oa vi nee 18. For what is July 14th celebraWy Str: Sd eS (E) ere toe oa ee ne eae (N) 19. What is French National hymn? oe Seg 20. What is the national flower of But not in heart; aaa era = Siete | ee oy 21. What picture is now at the->.. — But not in lip; sper SB gee Sata Sg SR a ae gee 22. Who produced the picture? aia oie << : 23. What two players are romantic My--19 40. in “meat. (M) ( oe Ee at ee eras hers be : FY 24. What famous comedy team is My 20 is in ponder___...-(E) ae a — Beg = . (N) | ( 25. Where is “Fifty Million French y is 8 GE apes But not in day— > LION men” now playing My ALL is a gay film, Soon coming this way! What is the title of the Warner Bros. Comedy Romance which Theatre soon? Sharpen your wits and your pencils and get going on the solution. comes to the Twenty-Five. Linzerie Shops Here is another ‘natural’ to tie in your “Fifty Million Frenchmen” engagement. The various items of flimsy silk, satin and other popular fabrics to be found in.no end of variety in the smarter of the Lingerie Shops are obviously signifieant of Par.s and several ofthe star stills from the photoplay, available at your Warner Bros. exchange show Claudia Dell attired in_ negligee. These and other attractive stills should be mounted and carry out the general color seheme of the window trim together with suitable \<tieup eard and a very unusual cutgut of Claudia Dell from the stock three sheet poster. « Be one of the Lucky Lohby Dressing Pick from the stills at your exchange those which show the scintillating life and gayety of the picture. Have them enlarged and colored and placed |] in frames around your lobby. Use French and American flags crossed at various places. Place lines like the following, in glittering letters, about {the walls: “Fifty Million Frenchmen | § Can’t Be Wrong!” “Fifty Million Frenchmen Say So, So Will You!” || “Fifty Million Frenchmen Ought to Know!” “What Makes Fifty Million |} Frenchmen Get That Way?” “What F Million Frenchmen Go|} Can't Fifty Wrong On?” and others in the same vein. FRENCHMEN with Claudia Dell Nat Carr and Vera Gordon | Bae o BA BN Ha ot Hundred Thousand Americans Can’t Be Wrong, Either, When They Say | “Fifty Million Frenchmen’ Is The Year’s i Outstanding Comedy Hit! a Cut 4oc Mat roc Answers: 1. Victor Hugo. 2. Papa Joffre. 3. Napoleon. 4. Novelist. 5. Fables. 6. Notre Dame. 7. Tale of Two Cities. 8. Foch. 9. Seine. 10. Eugene Sue. 11. Dramatist. 12. Actress. 13. Bizet. 2 14. Under the Arch of Triumph. 15. William Gaxton Jules Verne. 16. Balzac. 17. Clemeni ceau. 18. The Bastile prison was de John Paniitey stroyed July 14, 1789. 19. The MarHelen Broderick seillaise. 20. Fleur-de-lys. 21. Fifty Million Frenchmen. 22. Warner Bros. 23, William Gaxton and Claudia Dell. Diy 24. Olsen and Johnson. At the Theatre. What a Trailer! All in gorgeous color— girly — giddy — garish — gl'ttering — gay! What a Trailer! Clowning — kiddmg — dancing — wisecracking — | uproarious ——modern! What a Trailer! Ticket-sellng —— Tantalizng —Tempting — Ou, la, la, What a Trailer! Y Page T* a