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SNAPPY LOBBY FRAME SUGGESTIONS
ot BROWN
FIREMAN, SAVE MY CHILD
Use Ad Number 11
Use Ad Number 9
‘pean winter hiner REO Retro ere ert ee ee Oe ead
Use Ad Number 8
TWO INEXPENSIVE THROWAWAYS
Two laugh-getting throwaway heralds have been made on this picture. Both have novel angles and are sure to get a laugh from any recipient. These as well as other novelties suggested in this merchandising plan are suggested in order to further your word of mouth publicity and advertising campaign. They will impress upon the minds of theatregoers in an indirect way the uproarious fun of Joe E. Brown in ‘Fireman, Save My
Cover
HS CEs BE SILLY WEEK IN
NEW YORK
Cover
WHAT HAPPENED 1O-4HE GIRL WHO LIVED
NEXT DOOR TO THE
FIREHOUSE 1929
Page Four
Child.”” When ordering these heralds be sure to specify which throwaway desired; No. 1 or No. 2.
Price complete with theatre imprint and playdate on the last page, $4.50 per M. Order direct from the manufacturer:
EXPLOITATION PRINTERS 20-26 West 22nd Street New York City
Style 1—Center Spread
Style 2—Center Spread
Newspaper Contest
Your newspaper will always go for a novel stunt that will help build circulation. Persuade him to hold a gag contest in which the readers are invited to send in the best jokes they have heard, their funniest experiences or anything else capable of bringing a good laugh. Have this contest run over a period of two weeks and award as prizes for each day’s best contribution a pair of passes to ‘Fireman Save My Child.’ It would be a good idea to use a couple of the humorous incidents that happened to Joe E. Brown which may be taken directly from this press sheet.
Novelty Contest
With the title ‘Fireman Save My Child’ you have an excellent opportunity to stage a ‘Hollywood Expression Contest’’ which is original as well as profitable.
Four days before the opening of “Fireman, Save My Child,’” announce to your audience that in Hollywood studios when a player is needed to fill a part at a moment’s notice, the casting director gives the unknown applicants a line to recite and the one doing it with the most expression gets the desired role. Tell your patrons that you are going to stage a contest along these lines, the winners to receive a pass for Joe E. Brown in ‘‘Fireman, Save My Child.’’ The line to be given of course is the title “FIREMAN, SAVE MY CHILD.” Picture if you can the word of mouth publicity this picture will receive. Everyone in town will be saying “Fireman, Save My _ Child” whether they enter the contest or not. You can work out the details of the contest as you see fit. We suggest however that the contestants be any paid member of the audience who wants to enter. Have them act the line on your stage and their merit can be judged by the applause of the audience. Award two pairs of passes a night and have the contest end the night before the premiere. This is not only a good stunt for the picture but it will also help in building up the name.of your theatre, as both the audience and the contestants will have a great time.