First Lady (Warner Bros.) (1937)

x *« KAY FRANCIS 2 “FIRST LADY” es a ms ne os eR és AU. Copy Suggestions For Dealer Tie-up Ads With We’ve prepared advertising copy covering a general line of merchandise featuring ‘‘First Lady” as lead copy. It requires only a little effort on your part to canvas the leading local merchants to show them how they can hook-up with a title that’s pre-sold as well as any nationally known trademark. Please note: Due to contractual agreements, names or photographs of the stars in this picture cannot be used for commercial tie-ups. THE CHOICE OF EVERY “irs Lady Smart and gloriously comfortable, our shoes are the ultimate for dress, town, country, travel, or campus. The perfectly balanced straight back gives the illusion of a shorter foot and a slenderer leg. SHOE SHOP KAY FRANCIS in “FIRST LADY”—Strand Theatre—Now! SHEER LOVELINESS FOR A “inst Lady Full-fashioned hosiery, subtly flattering, in exciting new shades to harmonize with costumes for daytime and evening wear. And — best of all — they combine fragility with complete wearability. HOSIERY SHOP KAY FRANCIS in “FIRST LADY”—Strand Theatre—Now! PERFUME OF ALLURE FOR YOUR “%inlLidy Old as romance is the possession of perfume. An added compliment to personal taste and charm. Come — see — enjoy our refreshed line of cosmetics and toilet requisites. COSMETIC SHOP KAY FRANCIS in “FIRST LADY”—Strand Theatre—Now! Sirs Lady CO\FFURE A CROWNING GLORY A flattering interpretation of the important upward trend in a lovely coiffure. Softly brushed curls swept off your forehead . . . off. your ears to accentuate and compliment your facial contours. BEAUTY SALON KAY FRANCIS in “FIRST LADY”—Strand Theatre—Novw! FIT FOR THE HAND OF A “int Lidy Smooth kid gloves with a sleek-as-seal look and a petal-weight lightness that moulds them to the fingers in sculptured loveliness; in colors rich and unifarm, with stability to wash and wear well. GLOVE SHOP KAY FRANCIS in “FIRST LADY”—Strand Theatre—Now! ‘QUALITY FIRST’ SAYS THE iislZady OF FASHION Every coat backed, by tradition of reliability that has endured for years. Every coat chosen because it represents a high peak in value and in fashion. Embodying the finest fabrics, the best furs obtainable in the new straight box and fitted silhouettes. FUR SHOP KAY FRANCIS in “FIRST LADY”—Strand Theatre—Novw! Fir Lady OF THE EVENING IN BLACK AND WHITE For festive evenings glamorous black and white, eminently suited to the matron and debutante as well, to set you out in any smart set as the most beautiful ‘First Lady’’ of the evening. DRESS SHOP KAY FRANCIS in “FIRST LADY”—Strand Theatre—Now! IN EVERY MAN’S HEART Don’t just ‘Say It With Flowers” on an important date. Prove that she’s the ‘‘First Lady’ of your heart every day. Corsages, Bouquets, and flowers in season delivered promptly upon your phone or wire order. LOCAL FLORIST KAY FRANCIS in “FIRST LADY”—Strand Theatre—Now! DAINTY LINGERIE FIRST CHOICE OF EVERY Zins(Lidy Dainty lingerie, hand-finished with fine embroidery or sheerest lace, according to her taste. Figuremolded to insure perfect smoothness under her most form-fitting frocks. Delicate pastel shades. WOMEN’S WEAR KAY FRANCIS in “FIRST LADY”—Strand Theatre—Now! TIME TO REMEMBER YOUR Ziin/Lidy Your ‘‘First Lady,’’ whether it’s your mother or your sweetheart or your wife will more than appreciate a box of delicious Chocolates. It’s a gift that is always appropriate. CANDY SHOP KAY FRANCIS in “FIRST LADY”—Strand Theatre—Now! i a Se Mats of Sirs Luly title slugs available in one inch width 15c; three inch width 30c. Order by size from Campaign Plan Editor. [12] x in: he a ee a oe ee ee ee ee ee ee ee ee ee a