First Lady (Warner Bros.) (1937)

* a ee ee ee Re i a: ee a a ok oe a> a Se ae, ee, 2 Se | hy ALON * KAY FRANCIS 2 °rmst LADY” «x School Promotions Inquiring Reporter in front of schools asks kids to name, the first ten presidents of the United States in consecutive order. Free tickets awarded to those who qualify. Invite art students to contribute caricatures ‘of members of the cast. Prizes for best cardboard models of the White House or of the Capitol. Still No. KF 911 shows a picture of Kay Francis with a shadow background of the Capitol. Mount on school bulletin boards with billing and copy from picture. Quiz On First Ladies Correct answers are shown in parenthesis. They should not appear on quiz. 1. Who was the FIRST LADY to make a solo flight across the Atlantic? (Amelia Earhart) 2. Who was the FIRST LADY to receive the Pulitzer Prize for a novel? (Edith Wharton) 3. Who was the FIRST LADY to swim the English Channel? ........ (Gertrude Ederle) 4. Who was the FIRST LADY scientist to discover radium? .......... (Madame Curie) 5. Who is the FIRST LADY of the Salvation JN 3 ipl ae ee (Evangeline Booth) 6. Who was the FIRST LADY to found the Red Cross in this country? (Clara Barton) 7. Who was the FIRST LADY to initiate the Women’s Suffrage Movement? (Susan B. Anthony) 8. Who was the first FIRST LADY? (Martha Washington) 9. Who was the FIRST LADY reporter to cir cumnavigate the globe? ..... (Nellie Bly) 10. Who is the FIRST LADY of the Screen? (Kay Francis) Radio Announcement ANNOUNCER: The season’s brightest and gayest comedy comes to the Strand Theatre on Saturday when ‘First Lady” with Kay Francis opens. Based on Katharine Dayton and George S. Kaufman’s play which electrified Broadway for one solid year, this new comedy hit has lost none of the sparkle of the Original version. Kay goes gay in a Capitol way — She turns _ Washington upside down and funnyside up in her swellest and happiest role. It’s the hilarious film version of the comedy smash hit which had a record run on the stage in the principal cities. Supporting Miss Francis are: Preston Foster, Anita Louise, Walter Connol-_ ly, Verree Teasdale, Mictor Jory and Louise Fazenda. [15] Blonde or Brunette The presence of Kay Francis and Verree Teasdale in the cast lends itself to the familiar but ever popular blonde-brunette promotion. 1. Display stills of Francis and Teasdale in lobby (VT312, 313, KF957, 960) and ask gentleman to vote for the one they'd want for their First Lady. 2. Man-on-the-Street Query for gentleman: ‘Do you prefer blondes or brunettes?”’ 3. Beauty Contest for prettiest blonde and brunette in town. Final selections made in your theatre to determine which is the more popular. 4. Blonde-Brunette Athletic Contest in cooperation with school organizations. Find which is more skillful in such sports as boxing, tennis, basketball, swimming, etc. Poster Cut-outs The posters on “First Lady” can be used in a number of ways as cut-outs. Both the one-sheet and three-sheet heads of Francis and Foster, mounted on compoboard and cut-out, can be spotted in display Paes in lobby and front. The six-sheet can be made into an Httractive lobby cut-out standee by mounting it on compoboard and cutting it out around the outer edge of the figures of Francis, Foster, and the Capitol. Star figures and lettering from the 24-sheet can be cut around and mounted at front edge of marquee with flashers behind. Columnists Co-op Get title on everyone’s lips in number of ways. Louis Sobol, syndicated Broadway columnist for the New York Evening Journal, gave ‘Zola’ a great sendoff by writing an ‘| Accuse’’ column, bawling out certain misdoers in town. Same idea could be used locally by contacting columnist, thus: Town's ‘First Lady” of charity, golf, debutantes, etc., or else just ‘Jane Doe is John Smith’s ‘First Lady’ these days.”’ Creator of Hits George S. Kaufman, co-author of “First Lady,”’ has made a number of notable contributions to the stage and screen, which are worthy of mention in your lobby ads: “‘I’d Rather Be Right,” “You Can’t Take It With You,” “Dinner At Eight,”’ “Of Thee | Sing,’’ and “Once In A Lifetime.” Election Forecast Tack photo posters of Kay Francis at various spots throughout town with this copy tying it in with the ‘Popularity Poll’: “Make Kay Francis your First Lady. the Strand Theatre on Saturday.”’ Cast your ballot at Se MRO Sag 1 rye @eygeeee end ‘