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EXPLOITATION IDEAS!
YOUR LOBBY IS
IMPORTANT
By all means, make your lobby the mest compelling and attractive one you have ever devised. Enlarge some of the marvelous ad stills showing Robinson in dramatic poses. Give Marian Marsh, H. B. Warner, Frances Starr and-Anthony Bushell plenty of prominence. In this press sheet you will find ads that list the characters these players portray. Use that copy to describe them in your lobby frames. Copy like “Frances Starr as Nancy Voorhees whose soul was crucified and sold for 2c” should be punched across in dynamic type, as should the balance of the characters. Make your lobby scream “here is a masterpiece.” A black and white color scheme throughout would be in keeping with the theme of the story and would be marvelously effective. Enlarge the front and back pages of the special Gordon-Baker tabloid throwaway. Make a cut-out of the twenty-four sheet which is a knockout. Everything you do to your
SUGGESTIONS FOR LOBBY FRAME BALLYHOO!
‘FVESTARFINAL
ROBINSON
HH. B. WARNER: Marian MARSH, ANTHONY BUSHELL) GEORGE E. STONE FRANCES STARR
ONA MUNSON
Adapt this illustration from ad using still No. 225. Head flesh tint
Use still No. 20 in large star. Color head with flesh tint and star in deep
Still No. 20 mounted on orange star.
with EDWARD G.
ROBINSON
B. WARNER Se eap es MARSH ANTHONY BUSHELL GEORGE £. STONE FRANCES STARR
with EDWARD G.
ROBINSON
Color background with orange and
lobby must be done with PUNCH! Light blue background with copy | panel yellow. Title blue, star red, Large star in | copy green and photos in flesh tint. with copy and decorations
yellow.
red. Background light green and stills of other players mounted on red stars as illustrated. Title and “Robinson” blue and copy maroon.
with coat brown. Color background yellow. Star and title blue on pink. Other copy red.
on top in magenta. blue
POST CARD
COPY
With a picture as big as “Five Star Final” every means of exploitation should be used to carry your message to the public. One of the most intimate and effective ways of reaching your patrons is through the mails. The following copy should be printed on a le Government post card and sent over your entire mailing list:
Dear Patron:—
Once every few years a picture comes along that, because of its dramatic power, its sincere message, its lifelike theme and its powerful cast is hailed as a masterpiece of masterpieces. Such a picture is “Five Star Final”? with Edward @. Rohinesn. FW R War. 1, Frances Starr and Anthony Bushell.
We will show “Five Star Final’ for weeks beginning next Already it is the talk of the town. We urge you to make it your business to see it. Our recommendation that it is one of the greatest pieces of dramatic entertainment you have ever seen... . or will see.
Sincerely,
COLORTONE
NEWSBOY’S APRONS
We have arranged with Morris Liberman, 690 Eighth Avenue, New York, to supply newsboy’s aprons to you at 50¢ each. These aprons are made up in the regular way with pockets and straps. Printed across the front in big bold letters is “FIVE STAR FINAL” with EDWARD G. ROBINSON. Under this inscription will be your theatre name. Phone, write or wire Liberman at the above address, giving him your theatre
|name and playdate and he will ship
/prolis four hours.
vyrust
to you »
There are several ways of utilizing these newsboy’s aprons. You can give them to the regular newsboys in your town for wearing during the engagement of “Five Star Final.” You can also have the boys who distribute the imitation tabloid newspaper prepared by Gordon-Baker Printing Corporation and described in this press sheet wear them.
EFFECT
Make Your Screen Presen
tation Artistic and Colorful EFFECTIVE SLIDE, elaborately colored, created especially for
“FIVE STAR FINAL’
No. N-68
Made in two sizes, 4x5 and 3144x4 for Brentograph F-7 or any standard equipment. Colored positive alone will give excellent results. Can also be used with uncolored negative to obtain greater
depth. PRICE
4x5—Colored positive only $2.00 —Set (positive and negative ) 3.00
314 x4—Colored positive only 1.50 —Set (positive and negative ) 2.25
Order by number direct from
NATIONAL STUDIOS, INC. 226 WEST 56th STREET, NEW YORK, N. Y.
Be sure to specify size and send remittance with order, to avoid parcel post and C.O.D. charges.
Page Two
SPECIAL
PREVIEW
Have a gala midnight preview on “Five Star Final’ and handle it in a way becoming the bigness of the picture itself. Specially prepared and engraved invitations should be sent to all editors of respectable newspapers, every clergyman and church leader, every educator, influential citizens and civic leaders. Reserved seat policy for this preview should be followed. It is important at you ~
officials chur _viv pus wnen
By extending this preopening courtesy to them you insure their co-operation. If you know the picture as we do, you will realize that such courtesy will undoubtedly result in editorial and pulpit comment of commendation.
FIVE STAR
Cut Nosx ut 20c Mat 5¢
NEWSBOY’S CAPS
From The Newark Cap Company, 416 Morris Ave., Newark, New Jersey, you can order peak caps carrying “Five Star Final” imprint, and give them to all newsboys in your town and also to every kid in the neighborhood. You can get them in assorted sizes from the Newark Cap Company at the following prices:
LO Oz] OS ier Ss aie 14ce each 20 0 OSS Ge eee ree 12%e each DOO OU acne tee ae lle each LOOOSIOESeS = an oe a 10e each
Prices include three lines of imprinting for the title, theatre and playdate.
ROBINSON
H. B. Warner—Marian Marsh
Cut No. 17 Cutz2o0c Mat 5c
SPECIAL TABLOID THROWAWAY
For the New York engagement of ‘‘Five Star Final,”’ Warner Bros. Winter Garden Theatre used 30,000 imitation tabloid newspapers. A score of newsboys distributed them throughout the entire Times Square district for two days prior to the opening of the picture. These tabloids are made up in typical newspaper style and embody every sales angle of the picture. Printed on pink newspaper stock, they make one of the most startling and effective throwaways ever prepared for the Ee of a motion picture.
The name of this imitation newspaper as used i in New York was ‘‘WINTER GARDEN PICTURE NEWS.’’ For ~an~" nee it will be changed to correspond with tha ~--+~-#
‘atre. Phone. wr'*
bk poration, 142 Wes: ceun lee shipped to you within twenty-four hours. Your prave policy and other incidental copy will be included provided you send same along with your order.
The following prices prevail:
S000 1gtS is. aa ee $12.50 per M HG00 3006 (D> 3. oe ae ae ee 10.50 per M PERI StH GS a cle hee ee 9.00 per M 20,000 1008 a= ee es 8.00 per M
In no instance should these be ordered through your local First National Exchange. Cash should accompany your order or shipment will be made C.O.D.
FOR YOUR INFORMATION—
The Hollywood Reporter, well-known coast trade daily, has this to say of the recent Los Angeles preview of First National’s “Five Star Final’’: “For the uncommon good sense to adhere so
faithfully to the play in every detail, we congratulate the producers, and Byron Morgan for his adaptation.
It must have been a perfect script. For the pace he has maintained, and the understanding he has shown in his expert direction, we congratulate Mervyn Le Roy. Nothing can stop him now.” This distribution of laurels continues until nearly every member of the cast, which includes Edward G. Robinson, Marian Marsh, H. B. Warner and Frances Starr, has had his share. Summing up, the Reporter remarks: “There can be no over-playing of ‘Five Star Final’—no matter what the billboards say, it goes double in real entertainment value.”
UNUSUAL HERALD
REMARKABLE TRAILER
The herald on “Five Star Final” has been prepared along the lines of a regular tabloid newspaper in miniature size. It is five inches by nine inches and contains photographs of the players in dramatic poses as well as short, punehy stories. It is different from any herald you have ever seen. Give it plenty of distribution.
If you want to get a real thrill, take a look at the all-talking trailer prepared by the First National production department on “Five Star Final.” If you haven’t the time to see it, buy it on our recommendation as one of the greatest sales arguments ever put on film. Give it plenty of playing time because it is irresistible.
X. PLOITATION
says: In “Five Star Final’? you have a road-show hit if
there ever was one.
Get that idea in your mind before
starting your advertising and exploitation campaign on
this picture. town!
Then, boys, give ’er the gun. Put “Five Star Final” on the lips and in the minds
Burn up the
of every person old enough to think.