Flight from Destiny (Warner Bros.) (1941)

\) SN gos XK PLOITATION CUES...Group I Screenland calls tt the ‘picture of the month’! for, The Fi five Dire iy" the Picture of | from Destiny” see Picci March issue fae e roto layout in ‘the ull seat nd magazine. Reproduction of J j Seree “Flight From Destiny” . . . selected as the Picture of the Month in the March issue of Screenland magazine by its famed motion picture editor, Delight Evans ... your showing pre-sold to over one million readers . . . translated into action it’s your tie-up cue for magazine stand displays, banners and posters on delivery trucks, reprints of page for distribution or blow-ups for lobby display, and tags and wrap-arounds with selling copy on magazine cover. Here’s what you can do about aire Maes | Cooperative ad page with local merchants featuring Best Bargains-Of-The-Month. Stores use stills in exchange for Bargains-Of-The-Month exhibit in lobby. BEST PICTURE OF THE Use the seal (right) to ‘trade mark” your show MONTH 7 ing in all advertising and exploitation. Contact railroad and travel bureaus for Trip-Of-TheMonth idea, confectioners for Soda-Of-The-Month, bars for Drink-Of-The-Month, ete. Underline all dis plays with plug for show. Contact local book stores to feature Best Books-OfThe-Month. These are displayed in windows along with still layout and selling copy from Best PictureOf-The-Month. Sponsor contest for the best description of the outstanding local event-of-the-month. This calls for newspaper tie-in. Entries are judged on subject matter and reason for selection. Invite members of Better Films Council, newspaper and radio critics to screening of Picture Of The Month. Get local orchestra leaders to dedicate top tune of the month to Best Picture-Of-The-Month. Then promote your show with this angle ... “Flight From Destiny”’ received that title as a result of the choice of 1,000,000 people in ten American cities of various sizes and situations. Cities included Pittsburgh, Dallas, Omaha, San Bernardino, Louisville, Hudson (N. Y.), White Plains (N. Y.), Newark, Hartford, and Birmingham. As a result of these test screenings, the picture was selected for showings at the Radio City Music Hall. Cueing on title, promote a human interest story for Sunday feature bringing out the fact that film is so unusual it required special title treatment. Also, run letter writing contest on what title means to contestant. This lobby display will make ‘em stop and look .. . Here’s an idea for a special lobby set piece of unusual shape, design, and color. Copy reads: Why I personally recommend “FLIGHT FROM DESTINY”: BECAUSE—it is a great story—unusual and unique. . . BECAUSE—it is played by a great cast... . (Photo Blow-ups) THOMAS MITCHELL of “Gone With The Wind” GERALDINE FITZGERALD—the discovery of “Dark Victory” JEFFREY LYNN—of “Fighting 69th” and “All This, And Heaven Too” JAMES STEPHENSON .. Letter” sensation of “The BECAUSE—it gives you everything you want in a movie romance, drama, suspense, surprise, thrills, and heart throbs. BEC AUSE—what Ketti Moret did to Michael; and the professor’s “revenge” will cause more talk than any picture in years. BECAUSE—I believe that this story of the chance that turns a man’s life to happiness—or hell, will be an Academy Award candidate this year. Manager’s Signature ASNAANAAANAAANASANANAAAANAAAAAANANANAAANANAAAA AAAS ESSN NNN NNN ‘SS SSSA AGAR y Your exploitation campaign continues, pages 16 & 18