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WAAARAAAN ARAANANANAASARAAARAAAAARALRSRSLERENASANNENESSE SARA RARANANSNENAANSSNEEENS UU NUEN ASRS URNS SSAA NSNUNURURUNUN ER URERURES EEE NES EE EEEEE EE EEE BEEBE EEN ERE UES EU BEBE BEBEEEEEEEEES
GERALDINE FITZGERALD dinner gown bracelet
cruise wear
cruise playsuit
leopard trimmed hat and coat
JEFFREY LYNN hats
wristwatch
tweed suit
JAMES STEPHENSON
cigarette lighter
necktie and sport jacket
Set of ten “Flight From Destiny Tie-up Stills,” 85c—from Campaign Plan Editor.
A beauty for beauty shop tie-ups .. .
Tie in beauty shops and department stores with this diagramatical photo of Geraldine Fitzgerald. Blow-up gives interest to demonstrator’s talks with credit line or card nearby. Also readily adaptable for beauty feature on woman’s pages. Order still GE Pub A8—10e— from Campaign Plan Editor. Explanatory copy
for demonstrator or columnist follows:
Perfect example of the inverted triangle face is Geraldine Fitzgerald,
”° Pere Westmore,
lovely star of the Strand’s “Flight from Destiny. famous Hollywood make-up artist, has this to suggest for Geraldine and others like her.
1. The hair is dressed in an easy style on top, with the fullness at a point above and back of the ears. The full portion should be on a line with the mouth to create width in the lower face. A soft dip helps decrease the width of the forehead.
2. Rouge is placed on the highest point of the cheek bone; keep it deeper in tone toward the temple, fainter in the lower face.
3. Eyebrows should be natural and not too thin, starting directly above the inside corners of the eyes.
4. The mouth is arched slightly, keeping the indentation in the
upper lip softly curved and the mouth natural.
“EXPLOITATION CUES...Group 3";
All this. and more too for local dealer tie-ups .. .
Theatres are getting a lot of space with this tie-up...
Here are Jeffrey Lynn and Geraldine Fitzgerald. popular young stars of your show, enjoying the new R. C. A. personal portable radios. Use these stills for window and counter displays, dealer newspaper ads, etc. “Flight from Destiny R. C. A. Stills’’—15ec on order from
Warner Bros. Campaign Plan Editor.
You'll find a lobby contest
mad mat 401...
Take a tip from ad mat 4.01 for this novel lobby contest. Blow up star heads and insert the following copy in mortises. Patrons giving correct answers (in italics) plus a fifty word letter on “Which of These Four Stars Is My Favorite’
receive guest tickets to next week’s show.
This lovely Irish girl made her first Hollywood hit in a deeply moving film wherein she portrayed the loyal companion of a tragic
heiress. What was the title of this great motion picture? (Geraldine
Fitzgerald—“‘Dark Victory”’ )
This grand character actor won an Academy Award for his role in ““Stagecoach.”” He recently won new laurels for his role in the
picturization of a famous Civil War novel. What was the name of
this book? (Thomas Mitchell—“Gone With The Wind’’)
This popular juvenile appeared as Henry Field, young clergyman, in the film transcription of a Rachel Field best-selling novel. What
was its title? (Jeffrey Lynn—*‘All This, And Heaven Too’’)
This English star gave an amazing performance as the lawyer in
the film version of one of Somerset Maugham’s most famous works.
What was this picture? (James Stephenson—“The Letter’’)
To hit page one. use
these *““Personal’’ adv. lines...
Spot these underliners on various pages throughout local newspaper a week or two in advance of playdate. Teaser lines can also do double duty as tack card copy and should also
arouse plenty of interest in the Public Notices
eolumn. Underliners read:
1915—“The Birth Of A Nation”
1941—The Birth Of A Notion! It’s FLIGHT FROM DESTINY—
Strand!
Someone Had A Great Idea! Now It’s A Great Motion Picture! FLIGHT FROM DESTINY begins Friday At the Strand Theatre!
There are two kinds of people in this country.
Those who have seen and those who want to see
FLIGHT FROM DESTINY! Don’t Miss It! Three More Days! Strand!
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And last but not least. talk it up around town!