Flirtation Walk (Warner Bros.) (1934)

YOUR THANKSGIVING CAMPAIGN * kasy as Pumpkin Pie * Thanksgiving tie-ups? Right! Here’s how: 1. Local florist can name special chrysanthemum (Thanksgiving flower) — the ‘‘Ruby Keeler Chrysanthemum.’’ 2. Inaugurate ‘‘Dick Powell Thanksgiving Fund,’’ modeled after ‘‘Christmas Fund’’ idea. Theatre donates part of opening night or ‘special preview’ receipts. Loeal merchants tie in, each giving commodities which can be used by needy family. Local paper runs article requesting cash donations from readers as well as names of needy families. Latter are sent to Theatre man ager, who handles Fund. itable organization. operating newspapers. To circumvent ‘fakes’, manager gets ‘working names’ from local charPresentation, ete., can be made publicly or announcements used in ¢oLocal merchants, who have radio programs, can be tied up to make special “‘Fund’’ announcements as their donations to campaign. (See publicity story ‘A’ below.) 3. Thanksgiving festival, with costumes, ete., to be held in theatre, either before or after show. moted. (See publicity Story ‘B’ below.) Tieup with newspaper, having popular newspapermen act as judges. Prizes can be pro 4. Heads cut from star stills of Ruby Keeler and Dick Powell, pasted on fairly large pump kins and theatre ad painted between heads. town. Pumpkins are spotted in store windows all over 5. Kid contest to make pumpkin look like Dick Powell. Use regular ad space, paper tie up, or sereen snipe. ete. 6. Immense pumpkin, largest procurable, to Should be displayed in theatre lobby for week previous to picture filled with kids’ prizes. opening with appropriate papering. On opening leave first show. Kids ean use pieces of the pumpkin or decorate pumpkin with paints, cloth, be hollowed out, lined with wax paper, then day, use pumpkin as ‘grab-bag’ when kids 7. ‘Dick Powell Thanksgiving Danee,’’ in theatre lobby after last show. Refreshments promoted from local caterer, hotel, ete., in return for paper in lobby. If ‘‘Fund’’ preview is held, _dance idea can be used as extra attraction. 8. Try to promote, or pay for, spot announcements after Dick Powell’s ‘‘ Hollywood Hotel”’ broadeast. 9. If local department store has Costume Dept., tie-up with any costume ideas you may use in theatre. 10. Kid’s Costume Party can be held on theatre stage. Prizes of candy, ete., can be pro moted for best costumes and for best renditions of songs from picture. 11. Tie-up with local nite-club to plug songs from picture. If on air, they can plug pie ture and make announcements; viz, ‘‘After seeing ‘Flirtation Walk’ bring your party to the Embassy, where, ete., ete.’’ 12. Your lobby and screen should be used to plug all your features. are always a good bet! (Publicity Story A) Destitute Of City Will Benefit Through New Dick Powell Fund Thanksgiving is going to mean something to a nur ber “of poor families im. nick ae bee (city) if =the sGhronis. Of: tice eto ee (mame) manager OLS the ig. cies eke desert iets theatre here are successful. IMT Steers, coer eh en ar is organizing a local chapter of the Dick Powell Fund, and will devote Be tae ie: per cent of the proceeds of the .................. theatieson..... “ete ee (date), at which time Powell, Ruby Keeler and Pat. O’Brien will appear in the screen’s first military musical, First National’s mammoth spectacle, “Flirtation Walk,” which was filmed with the co-operation of the United States military authorities. The Dick Powell Fund is not a new disbursing agency. All the money taken in will be expended birouchs thers sak er seen on: (name some local charitable agency). No solicitation of funds will be undertaken. The Dick Powell Fund throughout the country will be supported entirely by the the contributions of theatre managers playing his pictures. Social workers throughout the community will be invited to participate in the activities of the fund, and a conference with several of those in charge of other charitable agencies will be arranged to decide on the best methods by which the Dick Powell Fund can co-operate in alleviating suffering among the needy here. co Geaicr pi nenttte. oe eee theatre is going to do considerably more than its share this Thanksgiving,” Said Miva see ihe se “Not only do I want as many people as possible to see “Flirtation Walk,” which is one of the finest musical features I have ever had the honor of showing, but I want the income from this special to aid the unfortunate in the community. “Consequently I have joined with other theatre managers throughout the nation in fostering the Dick Powell Fund. The other activities are incidental to this one. We’ve been sombre long enough. Let’s join in making merry, and add to our own happiness by the knowledge that part of what we spend on our own pleasures will de dovoted to relieving suffering and privation right here in our own town.” x sk A RO Xr” on. Ue cr Page Thirty-four Program snipes (Publicity Story B) Many Festivities Set For Strand At Showing of ‘Flirtation Walk’ A Thanksgiving dance, a costume festival, a Costume party for the kiddies, and a pumpkin grab bag are among the many activities planned by ManDOOD eas: eet Ceasar ek Sb ChOs <. fart. theatre for thes week= Of ich .cuiricessrameavee » when the first military musical ever screened “Flirtation Walk” will open with Dick Powell, Ruby Keeler and Pat O’Brien in the stellar roles, and a supporting cast that includes the entire West Point cadet corps, a division of the United States Army, the Pacific fleet and a corps of air fighters. The Thanksgiving dance will be held ........00 (date), and the Costume festival, with many prizes EGP WIN MOES = dhl GO POM 2... sxc pasessiesecchevsezsscgdaines (date). The Kiddies’ Costume Party will be held in the theatreson] <n gfe Sete can, o'clock. Every child in costume, who is accompanied by an adult, will be admitted free. The little ones will pass in review and the best costumes will win prizes. The biggest pumpkin grown in ......... county will be filled to overflowing with gifts for the little OMGS: ON Seve ee Aer hte It will be situated just beyond the entrance of the .....0..0.... theatre and its supply will be inexhaustible. Every child who visits: the... gents.<ne. te theatreon cena ee that day will take home a gift in honor of the occasion. * tart nee Ce. ace, eee, ee, ee, ere ee. BOULEVARD OF BALLYHOO Wee Re oR OR Bee Ae Place ‘‘FLIRTATION WALK’”’ arrows, placards, and signs at every available spot on theatre street. Arrangements can be made with merchants to place signs at side of, above, or below their windows. Old standees and cut-outs may be used by painting out titles, ete., and replacing with FLIRTATION WALK arrows or placards. Standees and cut-outs should be placed at regular intervals along whole street. Most theatres have long rubber carpets. Inscribe FLIRTATION WALK in big, white letters on carpet and shellac paint work. Place carpet on street, in front of theatre. If possible, use banners and flags along entire street, giving carnival touch to the whole proceedings. * Ke te he 8 et ake i ee ke SOCIETY OPENING ~*~ * ie he We aK Ke Engraved invitations to the opening can be sent to Army or Navy officials in your town, graduates of West Point, local high society, and any other big shots you can think of. Spotlights play on entrance and lobby. If there’s a public address system available, set up a mike and intersperse announcements with film’s songs. * OT ee oe ee eS CASHIER ON P.A. SYSTEM WW RE RIE RK AE eee Your P. A. system might be hooked up with cashier’s booth, as was done by a showman we know. Cashier’s pleasant ‘‘Thank you’s’’ and chatter about the picture to the patrons, will sound great to the walkers-by. When she’s not busy, the girl can speak to passersby over system; viz. — ‘‘Good evening, Mr. Jones. There’s a swell picture playing tonight, ete...’ See illustration above. * xk kk UC xk & kK hkl LOBBY BROADCAST Re RS eR RE OK ee If you’re going to have regular lobby broadcast, it might be good gag to have ordinary laymen speak into ‘‘mike,’’ besides the Mayor and other celebrities —what laymen say is often amusing. If broadeast is still going after first performance, people leaving theatre can be questioned concerning their reactions to the picture, the cast, and the music. * * * * * * *” * * * ee DEPARTMENT STORE TIE-UP kok ke kw kw kk ok ok ok Local department stores may be willing to name some department or aisle —FLIRTATION WALK, with plenty of paper on all sides and stills on the shelves. In the aisle, they could sell gifts for lovers, such as perfumes, hosiery, neckties, and rings. Special ad can read: ‘‘Buy gifts for your sweetheart on ‘Flirtation Walk’ in our store, ete.’’ Ad ean show still of Keeler and Powell on Flirtation Walk. Order No. FW-210A — 10 cents. FREE Radio Reeord Over 300 radio stations have already been supplied with electrical transcriptions on “Flirtation Walk.” Powell sings hit tunes, orchestras play them,-actual scenes from film taken from sound track. It’s a million dollars worth of talent on a twelve minute record (three minutes allowed for station and theatre announcements). If your station hasn’t already received one, send to the Editor, Warner Bros.’ Merchandising Plan, 321 West 44th Street, New York City. You'll get it pronto—if you hurry your request.