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JARGON QUIZ SELLS TITLE
Sell film's title through newspaper or program contest on descriptive expressions. There are two columns of terms — contestants must match these correctly. Use expressions such as —
Flowing Gold ..................... Oil Kelly or Skimmer................ Hat BROW, S87e Ok Narcotics Hen Praitieie. sae. 8 Eggs 1 NRT aie Se Rage Coffee ON i aall eiie ley tes SO Money Mississippi Mud . Bad Coffee oor es a ee Eyes DORRY ©, CHOSE 2 Overcoat Soup and Fish. Full Dress Suit
OIL TOWN OUT FRONT
Make your theatre front boom-town in atmosphere. Blow-ups of stills, plant oil cans, parts of well constructions, tools, etc., on display. Have flashily dressed promoter barking. Pick up ad lines as “Gushers! Flaming Wells! Bronzed Giants!" and “The story of gallant, reckless, foolish ‘oil bums’ “for barker’s talk.
TINY OIL FLASKS FOR GIVEAWAYS
Tiny flasks of crude oil make sure-fire giveaways. The oil you can promote from your local fuel oil dealer and the bottles from a local druggist. Accompanying tag carries picture plug on one side and credits for material on the other.
Hunt for Local He-Man
Since oilmen are noted for their fortitude and hardy
physiques, find ''he-man"' who best fits these specifications: Height, 6' I"; Neck, 17", Chest, 45";
Biceps, 16"; Waist, 32"; Thighs, 23''; Weight, 188 lbs. Newspaper's health editor should be interested in interviewing winner in lobby, asking him to what he attributes his good health.
KIDS BUILD MODEL OIL DERRICK
Picture suggests something unique in model building — a derrick model contest. Promote it through schools and newspapers. Models are displayed in lobby.
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| Oil Flask Giveawa ys Selling the Author Gas Station Tie-Up
GAS PUMPS DISPLAY TITLE
Tie-up with local gasoline stations to placard gasoline pumps “Flowing Gold.” Back this up with posters and heralds explaining what ’’Flowing Gold” is as a product and as a movie. Offer some equitable tie-up for advertising product in and around your theatre. You might want to arrange for ‘“A-board” displays of action scene stills from picture near the gas pumps.
Play Up Beach's Novel
"Flowing Gold" is the thrilling screen transcription of Rex Beach's famous novel. Capitalize on this in the following ways:
. Spot theatre ad on newspaper's book page. . Get 40 x 60 announcements on bulletin boards in libraries.
. Blow up page from book in lobby and surround with scene stills pertinent to text.
. Arrange for co-op newspaper ads with book dealer.
. Window and counter displays.
. Make bookmarks from one of the ads, to be distributed in rental and public libraries.
FIND BEST LIKED OIL WORKER
If you're in an oil locality how about promoting contest to see who's the strongest, most popular oil worker in town?
CONTEST WITH OLD OIL CANS
Filling stations use their discarded oil cans to make many queer figures. Sponsor a contest among local gasoline stations for the most unusual creations.
INTERVIEW LOCAL PROSPECTOR
Oil prospector or descendant of someone who participated in oil search might be living in town. His story will make interesting feature for newspaper or radio interview.