Fly Away Baby (Warner Bros.) (1937)

“FLY-AWAY BABY” Ex? 4 Ot A TON GENERAL SELLING IDEAS GIRL IN PLANE FOR BALLY \ Meee tS For a simple enough street bally stunt that will draw plenty of gapers around town try this one. Most airports have an old relic of a plane that they would be glad to lend you, perhaps even a good one if you promise them a plug. Put it on the back of an open truck with a pretty girl in the cockpit. Banners on the truck or plane carry picture title. GIRL FLYERS POSE Young and pretty girls are always sure to get plenty of attention, and if worked properly some of your stunts with such groups will land space in your daily or rotogravure section. Get hold of a group of high school girls, a whole sorority for example, and gather them around a plane at your local airport giving them placards to hold, spelling out “Fly-Away Baby.’’ You might also invite all known feminine flyers and reporters in town as your guests, thus tieing in with the story. SEE SCHOOL SCRIBES There are perhaps more girl reporters on the high school publications than you'd imagine. Contacting them for their reactions to the situations faced by Glenda Farrell, (what would they do?, etc.) should get you plenty of mention in their columns. You might invite them to a special screening for best results. USE MODEL PLANES A model airplane contest always gets ready attention not only from participants but from the papers as well. Sponsor one for entrants of all ages, call it the ““Fly-Away Baby’”’ contest, and present appropriate prizes from theatre stage. SHOW WORLD FLIGHT Dorothy Kilgallen, young and pretty ace reporter of the New York Evening Journal, originated the story and idea of “Fly-Away Baby.’ You might show blowups of Dorothy on her trip around the world in a display of news clips. GET FILM VIA PLANE The picture lends itself readily to the old “arriving by plane’ gag. Get a picture of the Mayor or yourself posing beside a plane and pilot at the airport with the can of film between you, idea of course being that “‘Fly-Away Baby” was rushed by plane from New York to the Strand Theatre, etc.” BANNERS ON PLANES Sundays often find crowds collecting around airports. Be sure to spot plenty of paper in and around the hangar plug to grounded planes should also help. One of those drag-banners off the tail end of a plane flying over the city would attract plenty of attention. “A MUSICAL OPERATION” (Broadway Brevity). Ken Murray and Oswald, the popular team of stage, screen and radio fame in another rib-tickling comedy! (10 minutes—No. 2031) “CHECK YOUR CASH” (Vitaphone Novelties). Luis Zingone, mad maestro of magicians, demonstrates some of the amazing card tricks that have won him international fame. (10 minutes—No. 2710) “JACK DENNY” (Melody Masters). Lilting tunes by the famous Jack Denny aggregation that will brighten any program. (10 minutes—No. 2515) ging picture. A few banners attached . VITAPHONE BUILDS PROGRAM “THE GATEWAY TO AFRICA” (Color-Tour Adventures). A beautiful sojourn into the mystic beauties of far-away Africa. PUT LOBBY TO WORK IN NUMBER OF WAYS “Fly-Away Baby” lends itself very readily to exploitation via inexpensive yet effective lobby displays. Here are a few suggestions which you might work up: DISPLAY EQUIPMENT From your local airport manager or some manufacturer, you could get some flying or airplane-travel equipment for display. Ad copy attached could tie in with the things that Torchy Blane used in her dash. SHOW ITINERARY A map of the world, lighted up, with the route taken by Torchy Blane marked out, would make an attractive setup. You might place action stills at the stops made, with explanatory copy attached. PLANE ON MARQUEE An old plane or fusilage, without motor of course, could be hoisted up on your marquee, with a small motor to run the propeller, all of which should get plenty of attention, and perhaps a newspaper break. ANIMATED DISPLAY A toy airplane on a string or wire fastened atop a short pole, and made to rotate would make an effective animated display for your lobby. PILOT TESTS Almost any amusement park has one of those spinning machines supposedly used to test pilots. You might borrow one for your lobby and invite your patrons to try it. Could have girl in aviatrix’ uniform demonstrating. WOMEN FLYING EXPLOITS Display newspaper clippings of recent flying exploits of women like Amelia Earhart, Amy Mollison, and Beryl Markham. “AIN’T WE GOT FUN” (Merrie Melodies, Tech.). That’s what your audience will be saying while howling at this sparkling cartoon! (10 minutes—No. 2209) “PORKY AND GABBY” (Looney Tunes). Porky Pig at his funniest in another escapade of fast-moving comedy entertainment. (7 minutes—No. 2810) ““VITAPHONE PICTORIAL No. 10.” Interesting sequences including dance routines, the raising of rabbits and an absorbing study of the intricacies of the manufacture of Morocco leather. ..,(10 minutes—No. 2410) (10 minutes—No. 2311) Page Three