Fog Over Frisco (Warner Bros.) (1934)

3-DAY CONTEST FOR THRILL-LOVERS For those who like a bit of sensation with their news, you’re a cinch with this newspaper plant. It’s chock full of the best action in the picture and has a novel, simple contest slant. We’ve illustrated cuts and written stories for the first two days. On the third, follow up with a similar story, mat for which is available with two illustrated. For unit of three mats order Mat No. 19—50c. What Would You Do If You Free Theatre Tickets for Most Logical Solution to Question in Story Pictured Below A GA: PT” | As she was dragged from the car, Val saw with horror two men removing the dead body of her sister from the rumble seat— : What should she do? Forced into an automobile by a gang of thugs, and driven to a deserted wharf, the young lady in the picture above was forced to see two of the mobsters haul her sister’s corpse from the rumble seat of an automobile and— If you can finish the story, by furnishing the most logical conclusion to the event, there are a pair of tickets to the .................. theatre where the Warner Bros. super thriling mystery love drama “Fog Over Frisco” will open ONG tees. waiting for you. Try to imagine what you would do under similar circumstances, and write a letter of not more than 100 words telling just what should happen next. Send the letter to the Contest Editor of Re cea ee (newspaper) before es a ie eee oe Prizes will be awarded for the most logical and interesting conclusion. Literary qualities will not count. Another episode from “Fog Over Frisco” will be published tomorrow. Special for Women’s Pages Fashions For Spring Brean Rodney Bette Davis and Margaret Lindsay, stars of First National’s “Fog Over Frisco,” now at the Strand, show off some of their spring wardrobe. Mat No. 28—20ce Ee © Kidnaped Girl Sees Gang Had Seen This Tragedy? Member Attack Pals. Why? Two Tickets to ............ _... Theatre for the Most Logical Answer Completing This Incident bs As the speeding motor boat cut through the waves, Val struggled with the gangsters who held her. Suddenly she screamed. One of the men arose, and swinging a blackjack struck down the nearest thug. The face of the man was the face of Finish this episode from the the Warner Bros. thrilling love drama, “Fog Over Frisco,” and win two tickets to the .................. theatre where the most unusual melodrama of the season will open: GAs 5..j.: ger Simply write a letter of not more than 100 words, telling what you would do if you had been kidnaped, taken out to sea in a motor boat, to be murdered, when suddenly one of the mob Surprise Ending Tip off your critics that the denouement of the picture comes as a surprise and should not be disclosed in their reviews. You might also flash a slide after the picture, asking patrons to keep it under their hats too. It builds good word-of-mouth for you. Spot Broadcasts The melodramatic situations of this show lend themselves to spot radio announcements. Interest your local radio station in the idea of spotting announcements such as ‘‘Beautiful Heiress Missing! Daughter of Banker Abducted by Vicious Thugs.’’ Follow this with flash asking information to be communicated to Strand Theatre. rose in your defense. Who could it be, and why would he take such a chance? You can test your ability as a story writer, and win a pair of tickets if your letter shows the most logical conclusion to the episode. Send your contribution to the Contest editor of the ..........0..... (newspaper) before ©...........-:::6 Another sketch will be published tomorrow. For Peeping Toms Set up a peep box on a busy corner in town. Sign on it reads: ‘‘See what goes on behind the ‘Fog Over Frisco.’ Free.’’ Lookers-in see a still from the picture with copy and dates. Classified Plug Suggest this still to your ‘classified’ manager for a co-op ad plugging his section. Line: “Margaret Lindsay’s looking for an apartment. In (town) the paper to help her is ........ > etc.” Order Still No. GS 93. Sub -Titlers Stunt which has drawn much attention in many spots is the sub-title gag. It can be worked with or without cooperating newspaper. If paper helps you, publish a three-or-four sentence synopsis of the story to set the atmosphere for contestants. Offer prizes for best sub-title to be run under ‘Rog Over Frisco.’’ If you have newspaper working on something else, this stunt ean be handled by means of a lobby board stating terms of contest, with closed box in which patrons drop their suggestions. Winning lines ean be used in ads. Amateur Photos Spring means that cameras are snapping again. Sell your paper the idea of sponsoring an amateur news-photo contest. It ean be plugged as an opportunity to break into a new and lucrative field of endeaver. Theatre and paper cooperate in offering prizes for shots. Photos should be topieal, that is, concerning events within the week. Judge them on the basis of thrill—the most thrilling snap to win first prize. You might be able to ring in Stills No. GS 87, 88—both of them action photos of drama from your feature. Co-op Ad Hint Think this one over— for a co-op ad idea—individually, or over a page. Headline—‘‘ FOG OVER ‘(YOUR TOWN).”? Below the streamer, ads for electrical accessories, Hiverready Flashlights, Mazda bulbs, ete., tymg in with the line, ‘‘ Pierce the fog with these bulbs.’? Also oke for raincoats. Fog Over Marquee Mount cut-out title lettering from the twenty-four sheet over your marquee. Spotlights on them will give the impression of fog. A couple of fog horns behind the display, sounding regularly, will add to the atmosphere. Page Seven