Fog Over Frisco (Warner Bros.) (1934)

All-Over-Town Distribution in National Postal-Telly Deal Special heralds containing messengers copy below will be distributed FREE by Postal Telegraph. Same copy will also be given a window display with still No. G.S. 1 available at exchange or direct from Merchandising Plan Editor, 321 W. 44th St. N. Y. Here’s the copy: FLASH ...FLASH... FLASH GLAMOROUS BETTE DAVIS IS COMING TO (NAME OF THEATRE, DATE) IN “FOG OVER ’FRISCO”—A REALLY THRILLING PICTURE—IN WHICH SHE RECEIVES A MESSAGE VIA MACKAY RADIO. TO SEND MESSAGES VIA MACKAY RADIO TO FOREIGN COUNTRIES OR TO SHIPS AT SEA JUST TELEPHONE TO POSTAL TELEGRAPH Prices, including theatre and date imprint. IM—$2.50; 3M—$2.00 per M; 5M—$1.75 per M. Heralds are available from: ECONOMY NOVELTY CO. 239 W. 39TH STREET NEW YORK CITY Lobby Board Display ACTUAL THRILL PACKED SCENES FROM "FOG OVER FRISCO" ACTION CHART FOLLOWS NERVE-SHATTERING TRAIL OF THRILL-MAD SOCIETY DEB IN MOST SLASHING SERIES OF CRIMES UNCOVERED BY THE FORCES OF THE LAW/ f cm For your advance lobby, this board plays the sensational angle all the way. Stills and selling copy are joined with actual drawing of action-map of film. Get it up early, and let ’em have a good look. Here’s the key to the map: 1. Stolen bonds placed into secret compartment of car belonging te Arlene Bradford, society deb. (Still GS 29) 2. Bonds traced to headquarters of international swindlers. (Still GS 58) 3a Arlene mysteriously disappears. Tony, a reporter finds her dead body in rumble seat of a car. (Still GS 41) 3b Reporters and police arrive as Arlene’s sister is snatched into waiting motorboat by kidnapers, Hand-to-hand fight ensues with crooks! (Still GS 87) 4. Yacht at sea is commandeered to trail kidnapers. 5. ‘Brains’? of swindlers makes break for freedom . (Still GS 76) killed on spot by police! (Still GS 75) ‘Shop To Frisco’ Campaign Builds Local Buying Drive Idea is to work a ‘‘Shopping to ’Frisco and back campaign.’’ Details must be worked out locally as to distance to San Francisco and the number of cooperative merchants secured. Here’s a resume: Large maps are placed in all merchants’ windows with a line drawn from your town to San Francisco and back, going through all the principal cities. Lines should be marked every 50 miles. Cooperating stores hand out mileage cards with purchase. Every purchase of $1 gets 50 miles. (Amount of mileage to be worked locally.) Cards should be printed to be distributed by clerks. Also get picture plug on all cards. If ’Frisco is 2,000 miles away, then contestants have to buy $40 of merchandise to get there. Then they start back. First one to reach home town gets the prize, donated by the merchants. 3 Work your picture plug in with stills and copy in all merehants’ windows. Page Hight Stormy Weather Try the following copy for newspaper teasers and snipes. WEATHER REPORT Today—Fair and Warmer Tonight — Cloudy with showers Tomorrow — Cool with a northerly wind. also “FOG OVER FRISCO” AT THE STRAND THEATRE Note: Get actual weather reports from weather bureau. or newspaper. | STUDIO STYLES TIE -UP Contact your dealer for usual space in windows, counters, and papers on Bette Davis dress seen in Still Nos. 646, 647, 667. Two Easy Contest Angles Two birds with a single stone will be your score if you take the angle that ‘‘Fog Over Frisco”’ is a thrill-film. Cooperating with newspaper, offer prizes for thrill-photos, snapped by amateurs and submitted either to theatre or paper. Photos may be of horse race, auto crash, or just a little boy falling—if it gave someone a thrill, it is eligible. Paper ean pay for publishing it, theatre tying in with special prize. Here’s another angle—for papers not hankering the photo idea. Offer attractive prizes for the best letters deseribing ‘‘The Most Thrilling Sight I’ve Witnessed.’’ Letters can be short. Decisions judged on writing, news judgment, description, and choice of subject. Foggy Features _ A Sailor’s Life .. If there’s an old sailor or a retired sea captain in town, interview him for a feature story. Get some yarn stories about the fogs he’s encountered. The more adventures you can get the better. Be sure to tie in with picture. Your paper’s morgue can probably give you enough material for a write-up on sensational accidents which occurred in the fog. Perhaps you may even be able to get clippings. Mount them on an advance 40 x 60. For Boards, Store Windows Only the illustration has been prepared in mat form. Type to be set locally. Scene available in 5-column size. Order Mat No. 29—50c. San Francisco, Calif._Prompt work by police rescuers saved the life of reporter, shown being lifted unconscious from icy waters. Newshawk was slugged by gang of desperadoes after attempt to foil kidnapping of famed society beauty (insert). Complete thrilling story disclosed at Strand this week in “Fog Over Frisco”, new First National drama with Bette Davis, Lyle Talbot, Donald Woods, Margaret Lindsay and Hugh Herbert.