Footlight Parade (Warner Bros.) (1933)

“eh wih L.xploitation Oa FIVE NATIONAL SHOWMEN SET THE CAMPAIGN FOR “FOOTLIGHT PARADE" These five recognized showmen have given you the benefit of their great ability as successful exhibitors in drawing up our exploitation campaign with which to cash in handsomely on what they call the greatest picture of all time! JOHN HAMRICK CARLOS HARRISON SON AR EAT Bee NSS Music Box, Seattle, Wash. sere Keith’s Theatre, Cincinnati, O. GEORGE ROTSKY ............ Palace Theatre, Toronto, Canada — a as os | Shea’s Theatres, Buffalo, N. Y. HOWARD WAUGH ee Warner Theatre, Memphis, Tenn. NATIONAL EXPLOITATION COUNCIL FOR ‘‘FOOTLIGHT PARADE’ SAY: “Footlight Parade” is as sweet a bill of merchandise as anybody would want. It positively is the greatest picture to come out of Hollywood. It’s a positive mop-up! ‘*Footlight Parade’ has everything! It’s the fastest, most spectacular show ever vroduced! Tons of laughter ... drama to grip your heart . . . singing, dancing, comedy and spice! The cast is big enough to supply headliners for a score of pictures! ... Plus hundreds of dazzling beauties in breath-taking spectacles never before seen on stage or screen. And tuneful songs that will catch on like wild-fire! Here is a picture that is impossible to over-sell! It has hundreds of exploitation angles and tie-up possibilities. Loads of opportunities for street stunts, lobby attractions and window displays! Give “Footlight Parade” a road-show campaign. All the exploitation for “42nd Street” and “Gold Diggers of 1933’°—plus everything that you have ever done for other important pictures combined—should be the set-up for ‘“Footlight Parade.” Pep up your employees! Show them the picture and get them raving about it. Invite the important radio artists, orchestra leaders and radio announcers in your city te see “Footlight Parade” in advance of your opening so that they too can get enthused over its splendor, and the tuneful music. Start your newspaper publicity three weeks ahead of opening date. Plant pictures of the stars and the beauties in your rotogravure section and picture pages far in advance of your opening. Supplement the Vitaphone trailer with a special institutional trailer hailing “Footlight Parade” as the entertainment masterpiece of all time! CLEAR THE WAY! Jimmy Cagney’s singing and dancing is an angle to hang many stunts and tie-ups. Conduct a dancing contest, use mechanical displays in your lobby and department store windows. Cover all your dance halls, high schools and colleges with heralds to put across one of the sockiest highlights of the picture. Cover your town and vicinity within a radius of miles in “circus” bill-posting style with the brilliantly designed paper. Banner every window. Barricade every vacant store front. Use street cars, busses, taxi-cabs to carry your message all over town. Bring into play sound trucks, floats and street stunts to attract attention. Ride the music angle hard! It’s BIG and spells money! Get window and counter displays, use package inserts, and large banners listing all the song hits on music store fronts and windows. Plan the opening night to be most colorful, the brightest, the noisiest, the most rousing throng-packed event in the history of your theatre. Put on a big celebration with a mammoth parade. Invite every club, society, and band to march to your theatre. Get your townspeople to turn out in costumes to participate in a colorful Pageant, climaxing at your theatre. Have a big radio advertiser sponsor a broadeast, using all the musical numbers, and the highlights in the picture. Make every night a big event. Dedicate nights to colleges, American Legion, and other organizations having a large following, and get them to turn out in body. Circularize hotels, office buildings, apartment houses, department stores and factories with heralds, novelties, souvenirs and reminders about “Footlight Parade.” YOU’RE BACK IN BIG TIME SHOW BUSINESS WITH “FOOTLIGHT PARADE”!