Four Daughters (Warner Bros.) (1938)

Record Details:

Title:
Four Daughters (Warner Bros.)
Date:
1938
Publisher:
Warner Bros.
Volume:
Four Daughters (Warner Bros. Pressbook, 1938)
Leaf #:
0004
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
May 09, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

a Makes “FOUR DAUGHTERS’ A Great Picture: The headline on this page is taken from one of the advertisements on “Four Daughters”. You, the manager, can make “Four Daughters” a great picture for your shoning. That is, if you will go out among your patrons — the regulars as well as the prospects —and make something of “this potential money maker offering many selling and exploitation advantages” (Variety Daily). You have a very human story to offer. It springs from the woman-wise mind of Fannie Hurst. Her “Humoresque’”, “Back Street”, and “Imitation Of Life” already are wellknown to motion picture audiences everywhere. You have a cast of ten stars to boast of. In this cast are three newcomers — Priscilla Lane, John Garfield and Jeffrey Lynn — destined for stardom to rank among filmdom’s greatest. (See Page 10) You have the personal endorsement of Jack L. Warner (reprinted in the Advertising Section). Plus the endorsement of other important showmen, trade experts, motion picture critics and columnists. You have the advantage of valuable word-of-mouth publicity created by showings in key cities. Those who have seen “Four Daughters’ have told their friends and their friends’ friends about it. Rarely does a motion picture cause such favorable comment! You have the advantage of pre-tested advertising... three completely different campaigns! An all-type, class campaign for big cities, a modified type campaign for medium sized cities, and a smart, unique campaign for general use. In addition, you have review ads, institutional ads, and holdover ads. RADIO CITY MUSIC HALL As we go to press... in its acon week ... bigger than the first! Country of origin U. S. A. Copyright 1938 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.