Four Daughters (Warner Bros.) (1938)

In a GENERAL way... HUMAN INTEREST ANGLE with this newspaper contest: — Start a search for four local girls each of whom typifies one of the sisters in “Four Daughters”. Paper seeks girl who is most like “Kay” with ambitions to become a famous singer; the one most like “Thea” who desired to marry a rich boy; the one most like “Emma” with domestic qualities; the one most like “Ann” who likes to play the violin. Scenes from “Four Daughters” are printed along with the resume of the ambitions of each daughter. Nominations are made by coupon. Winners receive prizes. LOOK! 4— DAUGHTERS — 4. Announce via newspaper ads, heralds, etc. that four girls of given description will parade through town, in vicinity of your theatre on a certain day before picture opens. First one who approaches the four girls and identifies them as the “Four Daughters’ receives guest passes to the film. Photographers take pictures of girls being cornered by crowd of fans for publicity breaks. FASHION FO(U)R DAUGHTERS, If you’re playing the picture during the beginning of the Fall or Winter fashion season, take advantage of the title by tying into a fashion show. Event could be billed as “Fashions for Daughters” and give you co-op page of advertising window displays and direct mail. BIKE PARADE. Priscilla Lane and Jeffrey Lynn stage a bicycle race which cues one of your own. Event can include decorated bicycle section. Prizes to the bike with most unusual and most attractive decoration. Race starts in local park and ends at your theatre. Dealers might run announcements in paper using stills showing Lane and Lynn on bicycles. Order special set of bicycle stills from Campaign Plan Editor — set of three — 25c. YEA CONTEST! Play up novelty of three real-life sisters, cast in one picture, with this contest. Cooperating paper prints pictures of various sister teams such as the Andrews Sisters, the Boswell Sisters, the Pickens Sisters plus local sister acts. Contestants are asked to identify the teams. Last day paper runs scene from “Four Daughters” showing the three Lane sisters. Stories announcing and explaining the stunt carry plugs for the picture and your showing. QUIZ FOR PAPER AND RADIO. Choose any one of these questions or use both: Are hasty marriages doomed to failure? ... Does loyalty to husband or to family come first? . . . Perfect for your local Inquiring Reporter or Man-On-The-Street radio interviewer. “HELLO, MRS. JONES” Telephone selling is not new yet it gets personal attention. It’s an economical way of advertising, especially if your service is unlimited. Anyhow if you take the trouble to phone the reaction is, the picture must be worth it. [13] “Four Daughters” is food for femmes. Tell the co-eds as well as the teachers about the picture. Chances are they’ve read the original Fannie Hurst story from which the photoplay scenario was fashioned. In any event, this is a femme feature, so make a big play for your matinee business. How? Heralds. Notices on bulletin boards. An ad in the school paper. Posters spotted in the campus drug store. Here are a few more leads: Offer prizes for best reviews by English students. Compositions are handed in as regular class work. Best ones printed in school paper and passes awarded to writers. Stores located near schools are supplied with posters, stills, window cards and copy to tie in your show. Imprinted napkins distributed at soda fountains where studes hang out. Contact school dramatic clubs and point out that this picture presents two of the sereen’s mewest personalities, who were reeruited from the stage. John Garfield from “Golden Boy” and Jeffrey Lynn from “Brother Rat.” Appeal to girls in the music classes by conducting search for town’s best school girl orchestra. Musie dealers cooperate with displays, ads and prizes. Use scene stills showing “Four Daughters” rehearsing.