Four Daughters (Warner Bros.) (1938)

ee MAKE IT A BIG AFFAIR IN YOUR THEATRE SELLING LINE: Can family devotion send a girl into a ruinous marriage? With this selling line you can electrify keen interest among entire family groups. Use the above line — and others from the ads — spot teaser ads on the Woman's Page of your local papers; make it the basis of a letter to women's clubs, bridge groups, YWCA members, and members of all women's organizations in your town. This picture offers a topic for short talks at meetings — that is, if you think you are good at it. “Father & Daughter" events are appropriate twists on the Father & Son idea. Contact the local Kiwanis, Rotary, Optimists Clubs and work out this idea. It certainly will be very interesting to the members, newspapers and radio. The principal speaker can use the picture as the basis for his talk. Awards may be given to the father attending with the most daughters: or to the prettiest daughter. The letter on this page may create the same reaction which the large "endorsement" ad has done in the key cities. First, invite a selected group of men and women to preview the picture; tell them the purpose of the preview is to secure their endorsement (if they consider the picture worthy of it); that their endorsement carries much weight in your community; that you want to use the endorsement for newspaper advertising, publicity, direct mail, and for lobby display, with photographs of each member (or group) attending the preview. Properly handled idea should get editorial breaks. Every member of the family in "Four Daughters" can play or sing. Search for your town's most musical family. Local newspaper and music dealers could co Committee Letter of Endorsement Dear Neighbor: — Since the Strand Theatre is situated in a thickly populated neighborhood composed of thousands of families whose greatest form of entertainment is the motion picture, this theatre has been established as a community center of motion picture entertainment. For this reason we have been invited as a representative group of men and women in this neighborhood to preview, from time to time, motion picture attractions and transmit to the people of this community, our reactions. At the first meeting FOUR DAUGHTERS was selected for family entertainment because it is a motion picture that is charming, human and ‘homey’. A comedy of life about a family of attractive marriageable daughters. This photoplay was adapted from the original story by Fannie Hurst. FOUR DAUGHTERS will be shown all next week at the Strand Theatre. The undersigned who have previewed "Four Daughters” hope you and your family will come to the Strand Theatre and enjoy this ‘selected’ film entertainment as we have. Sincerely yours, Signatures of Committee Embellish your showing with a "Family Week" or "Family Night". Offer a worth while prize to the largest family, and if they include grandma and grandpa, so much the better. Four daughters in one family is not too uncommon. Ask your paper to conduct contest for best group picture of four daughters. Use film scenes showing the four in various poses. Encourage family reunions to be celebrated by seeing "Four Daughters" in a group. Society editor might tip you off to a few of the bigger family reunions. Call them in advance and offer to set aside large enough section to accommodate the operate and award prizes. entire group comfortably. “Four Daughters” is food for femmes. Tell the co-eds as well as the teachers about the picture. Chances are they’ve read the original Fannie Hurst story from which the photoplay scenario was fashioned. In any event, this is a femme feature, so make a big play for your matinee business. How? Heralds. Notices on bulletin boards. An ad in the school paper. Posters spotted in the campus drug store. Here are a few more leads: Stores located near schools are supplied with posters, stills, window ecards and copy to tie im your show. Imprinted napkins distributed at soda fountains where studes hang out. Contact school dramatic clubs and point out that this picture presents two of the screen’s mewest personalities, who were recruited from the stage. John Garfield from “Golden Boy” and Jeffrey Lynn from “Brother Rat.” Appeal to girls in the musie classes by conducting search for town’s best school girl orchestra. Musie dealers cooperate with displays, ads and prizes. Use seene stills showing “Four Daughters” rehearsing. ey