Four Mothers (Warner Bros.) (1941)

MUST HAVE A MOTHERS’ WEEK. ..... (One Day Isn’t Enough—It Must Be A Week’s Celebration) Honor the local mother who has contributed most to your city’s welfare. Contact parent-teachers associations, nurses’ groups, women's clubs, etc. Representative groups form committee and sponsor luncheon or dinner honoring localite. Include broadcast, speeches at luncheon, newspaper story and photo coverage plus the personal appearance of prize-winning mother at your theatre where scroll of recognition is presented to her. Get behind the promotion of a lively newspaper feature on the “Most Typical American Four Mothers.’ Mothers are interviewed on care of children, household budgets, etc. Different viewpoints make for interesting women's feature that should attract plenty of attention toward your show. Dealer co-op ad tie-ups on Mothers’ Week — see page 10. Fete the town's oldest mother by inviting her to theatre and setting interview in paper wherein she plugs the show, tells to what she owes her longevity, etc. Local Gold Star Mothers may be similarly honored in press with en masse attendance at theatre opening night of showing. This picture offers myriad possibilities for photo contests — posed shots of babies, mother and children, or most beautiful mothers alone. As a variation you could promote contest for only candid camera pictures of these folks. These are just the types of contests that are most popular with newspapers. The old expression, ‘the kind of cake that Mother used to bake," can become a space-getting reality with a recipe contest open only to mothers. Culinary art is exhibited in lobby or lounge with woman's page editor selecting the prize winning cookery and mentioning the best recipes on her page along with picture plug. What are the hobbies of local mothers? What do they do aside from their regular household chores? Promote letter contest from mothers on this subject. Prizes go to those women who have the most unusual hobbies. Contact feature editor of local paper for human interest news feature based on contest. IT’S RCA RADIO FOR LOCAL TIE-UPS RCA Personal Portable Radio shows the way for radio dealer tie-ups. Plant these special stills for dealer co-op ads, flyers and window and counter displays. Set of twelve stills available—$1.—from ~ Warner Bros. Campaign Plan Editor, 321 West 44th Street, New York City. AND A LIMERICK CONTEST FOR EVERYBODY This limerick contest is as cute and clever as the picture itself. Here it is, ready to run for six days . . . easy to plant because of its liveliness. If your editor goes for three-day contests merely double up by running two limericks each day. Pick up scenes from publicity pages to run with contest. Sustain reader interest by writing short lead story and offering tickets daily for cleverest limerick rhymes. Sample below shows you how easy it is: | (Sample) The four daughters now are four wives; They've added new zest to their lives By four babies God bless ‘em! To bathe, feed, and dress 'em Keeps ’em busy as bees in their hives! Here's a heart-warming picture, we trust You'll take all your folks to, or bust— For the jolly "Four Mothers" Out-rivals all others — (Write a line to rhyme with first two lines.) Called 'Four Daughters’ once on a day — Ann, Thea, Emma, and Kay, Head this way again With their babies and men — (Write a line to rhyme with first two lines.) If you're having a bout with the blues Here's what you may well call good news — "Four Mothers,” film play, Is coming this way — (Write a line to rhyme with first two lines.) "Four Mothers'' will shortly be here — The jollification is near — Dads, babies, and mothers And numerous others — lines.) Since "Four Mothers" is coming to town, it's time to get rid of that frown; Pick your folks up and run For an evening of fun — lines.) See ''Four Mothers'’ as soon as you can! Each gay daughter has got her a man — There are babies galore For your fun, and what's more — (Write a line to rhyme with first two lines.)