Four Wives (Warner Bros.) (1939)

“Four Wives’ is no problem — for exploitation, of course! It's a natural for femme and family trade. Go after groups of women through their clubs. Exploit your showing with a “Wives Week” or “Wives Day.” Follow through with the many easy working ideas on these pages. Typical American Wife Picked from Shoppers Chicago “American” recently tried this one. Find the typical American wife. Newspaper photographer tours certain streets at specified times taking pictures of the shopping crowds. Certain pictures are circled and printed in cooperating newspaper for photographed person to identify. Prizes are promoted from those stores used. Loeal “Four Wives” Popularity Contest Voting contests for most popular group of four married daughters in one family. Local newspaper runs entry blanks and also prints winning photos. Photos entered are displayed in lobby. This is twist on successful newspaper tie-up with “Four Daughters” run in Charlotte, Cincinnati and Chicago. In each case attention attracted by stunt was city-wide. Biggest Family Group Gets Picture Taken Invite local families to hold their get-togethers at your theatre during your run of “Four Wives.” Arrange with local photographer to make shots of family groups. Offer prize to “biggest” family attending. Advertise it as the “‘perfect family picture for the entire family reunion.” Set aside special section to seat family group. Contact local newspaper for stories and pictures. Wives Demonstrate Culinary Talent Recipe contest will appeal to all women. Have them exhibit samples of their culinary prowess which you ean display in your lobby. Newspaper women’s page editor makes winning selections from stage of theatre. Send the unspoiled food to local orphanage but, first, let the newspaper in on the stunt to get pictures and best coverage. Wife Boosters Club To Boost Interest The National Wife Boosters Club has taken a great interest in ‘‘Four Wives.”’ Post a letter in your lobby from the president of this club expressing his gratification at your showing the film. Then sponsor contest in which local husbands write in their ideas as to why they consider theirs to be the “typical wife.” Best letters receive promoted prizes. Unmarried Men Have Their Say Can promote widespread interest and fun among unmarried gents in town by polling them on the subject, “What I expect my wife to be.” Contact all fraternity houses, athletic clubs, service clubs, Y.M.C.A.’s, ete. Winning letters are posted in your lobby, with newspaper tying in story and picture on final contest winner. Award prize from stage. Let "Em Pose As Bride and Groom Sull FW 439 is blown up life-size and set in lobby opposite large mirror. Heads of Rosemary Lane and Eddie Albert are cut out on dotted lines and mounted on hinges which move out of position to make room for oglers. Tie up with local amateur photographer to snap pictures. Blow-up also makes an_ attractive lobby set piece. £i24 12 Let the Wives Talk About Their Hobbies What is a wife’s hobby? What does she do when she is not taking care of the house? Letter contest from wives on this subject. Prizes can go to most unusual hobby or letter. Women’s clubs are your best bet to give this idea a real send-off. If a sufficient number of wives have hobbies, use specimens in your lobby for display on 40x60 boards. “Something OGid—New—” For Exhibits and Story Get to the married women to submit lists of “something old, something new, something borrowed, something blue”? they wore at their weddings. Prizes go to most novel or unusual lists. Use winners for lobby display along with stills from picture. Also have paper run feature story with photos of unusual articles exhibited. Fete Town’s Oldest Married Couple Set aside one special night during your showing as ‘“Husband-Wife Night” at the theatre. Prizes are awarded to the oldest married couple attending, most distinguished husband and wife, couple with four married daughters, ete. Contact your local newspaper to run interview stories and pictures of the winners. Promote prizes from cecoperating merchants fer the winners. Promotion With Women’s Clubs Make sure you contact the local women’s clubs, bridge organizations, social clubs, ete. Wedding invitation mailing piece (on page 16) or letter (on page 16) will perk up their interest. Distribute comment cards at screenings for them and use appropriate ones for display on a 4.0” x 60” frame in your lobby. Tlustrate with stills from the picture.