Four Wives (Warner Bros.) (1939)

Rice and Old Shoes Give Proper Effect Imitation wedding rings, small quantities of rice in a bag, an old shoe or even baby rattles make effective novelties for local distribution from your lobby or on the streets. Copy on attached cards reads: ‘‘Here come the brides! The ‘Four Daughters’ are now the ‘Four Wives.’ Theatre and playdate.” Special copy for rattle might be: “A rattling good time, etc.” Prominent Loealites’ Wedding Photos Interest your local newspaper in a feature or series of articles on the old wedding day pictures of prominent localites. Photos are accompanied by interviews with persons involved on success of their married life. Adapt idea for a lobby contest to find the oldest picture. Display or Personal Ad To Perk Up Interest WANTED! A wife like PRISCILLA LANE whom I saw in ‘Four Wives" at the Strand Theatre. Write to: JOE DOE Daily News, Box 340 Display this ad in your local newspaper the first day of your run or, if you prefer, insert it in the personal notice column. Follow-up ad the next day reads: “Not Ann but Kay Lemp (Rosemary Lane) is the wife J want.” Build this into a word-of-mouth controversy — which wife would you want? In lobby, poster cutout heads of girls are cue for vote—like which one should your wife be? Decorate Your Lobby With Bells, Flowers Decorate your marquee and lobby with wedding bells, ribbons, flowers, etc., in typical wedding decor. Use a recording of chiming bells or the ““Wedding March” in your lobby and over your public address system. Famous Wedding Line Is Cue For Treasure Hunt That old line associated with all weddings — “something old, something new, something borrowed, something blue’? —is your cue for either a treasure hunt or scavenger search. Used as a treasure hunt, arrange to have “‘something old, something new, something borrowed, something blue” buried in various places around town. From there on, run this as regular treasure hunt—clues, etc. Used as a scavenger search, you stage this as a feature at an evening performance. Contestants are sent out to find ‘‘something old, something new, something borrowed, something blue.” Prizes go to winners. Wedding Aisle Display Easily Staged for “Four Wives” 4’ \ IS HAPPY TO ANNO' \ HIE MARRIAGE OF 7 we FOUR DAUGHTERS PRISCILLA LANE | ROSEMARY | pore We of * cose? Just think what an attractive piece this will make for your lobby, on your mezzanine or in a window. Photo blow-up is from Still FW 431. C151] 2 Pieture Album Stunts For Your Lobby For lobby and window display, set up a large picture album. Front cover carries copy: “|... And so the ‘Four Daughters’ were married.” Turn to first inside page which features this copy: “Remember their first picture together? For every joyous memory—for every gay laugh —for every heart-throb—there’s another in its place! Just as sweet, just as entrancing, just as unforgettable as the ones that made their first adventure such perfect entertainment!” Following pages run scene stills from picture and selling copy picked up from the ads. Station pretty theatre attendant to turn pages. No. 2. Stunt Call for old family albums for display. Especially contact prominent families and _ localites in town. Grouped in center of these albums feature the “Lemp Family Album” containing scene stills from picture. Wedding Cake Cutting For Opening Night The Carolina Theatre in Charlotte, N. C., used this wedding cake stunt which garnered plenty of free space. Promote cake from local bakery and call it the “Four Wives Wedding Cake.”’ Inserted in cake are number of prizes including coins of money, theatre tickets, trinkets, etc. Opening night patrons each receive a slice. Cake used by Carolina Theatre was four feet high. Charlotte “Observer” cooperated with stories, pictures and ads at no cost to theatre. Direct Tie-in for Loeal Florists Tie up with your local florist to deliver small spray of flowers, boutonto prominent localites, newspaper people, ete., wih this copy attached: “And so the ‘Four Daughters’ were married. See them as ‘FOUR WIVES.’ Theatre and playdate.”’ Cards flowers carry courtesy line for florist. nieres or corsages with promoted ready-for-action national Two tie-ups—Vanity Fair Stockings and Gruen Watch—on the co-op ad spread (pages 10 and 11). Be sure to see them!