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Copy for Direct Mailing And Radio Spot Flashes
Dear Friends:
Remember "Four Daughters"? Well, they’re "FOUR WIVES" now! Yes, they're marrried off to four nice young men and all are very happy, thank you.
Perhaps you've been waiting for another
refreshing photoplay as "Four Daughters" which was |
such a popular hit about two years ago. The Strand is happy to tell you that it will show the sequel to that: picture, starting next: Friday:
The whole "Four Daughters” family is together again in "Four Wives"—the same lovable characters played by the same stars—Priscilla, Rosemary and Lola Lane, Gale Page, Claude Rains, May Robson, Jeffrey Lynn, Frank McHugh, Dick Foran and Mickey Borden played by John Garfield as he appeared in "Four Daughters".
There are children too—but wait, we shouldn't tell you too much, except to advise you to be sure to see "FOUR W'YES". If you enjoyed "Four Daughters", you wii. equally like "Four Wives". Make a date and bring the whole family to see it...it'’s a good evening’s entertainment.
"FOUR WIVES". next Friday.
Stab thewwtrand. . “Starting
Sincerely yours,
Manager
Wedding Announcements
Wedding announcement cards printed locally. Distribute through mail. Copy reads:
The Strand Theatre is bappy to announce the marriage of the Four Daughters Priscilla Lane to Jeffrey Lynn Rosemary Lane to Eddie Albert Lola Lane to Frank McHugh Gale Page to Dick Foran
in “POUR. WIVES’.
at the Strand Theatre on December 24, 25 and 26, 1939
Everybody Loves a Wedding
The stage wedding gag is an oldie, but have you ever thought of having four weddings in one? Probably have to look far and wide to find the McCoy to work this stunt, so it will be just as effective if you pull off a ‘“‘mock wedding” for your patrons, four or one. If you give it real treatment, music, gowns, ushers, announcements, etc., it will get attention, because everybody loves a wedding.
[16]
Local Wives Commemorate Showing with Tablet
Local women’s group may be interested to cooperate in dedication of a wall placque carrying copy illustrated. If you can get proper sponsorship, this event can be live local news to break the papers with photos and publicity stories which you use for lobby display.
Movie Quiz for Classified Section
Tie up with your local newspaper to spot all or selected questions
from this movie quiz in the classified ad columns. Prizes, promoted
from merchants whose ads contain the questions, go to persons discov
ering and correctly answering questions. Or, plant the entire quiz as a feature in the paper and use for lobby contest, street throwaways
and theatre programs.
10.
Kd:
12.
13.
QUESTIONS
Which was the last of the Lane sisters to enter pictures?
. Which pictures won Academy Awards
for Bette Davis? Which one of the four husbands in
“Four Wives” was once an usher in a
New York Theatre?
What actor became a star over night as a result of role as Mickey Borden in “Four Daughters,” his first picture?
Who taught Shirley Temple to tap dance?
What star wasn’t seen in his first motion picture success?
What Irish actress just returned to Hollywood to play in “The Sea Hawk?”
In what picture did Priscilla Lane, one of the “Four Wives,” star without the other three?
In what picture did Rosemary Lane, one of the “Four Wives,” star without the other three?
In what picture did Lola Lane, one of the “Four Wives,” star without the other three?
In what picture did Gale Page, one of the “Four Wives,”’ star without the other three?
What actress is known as “America’s Sweetheart?”’
What actress-apartment house owner will not take childless tenants?
14.
10.
oe Ss ee
Name three of James Hilton’s novels that have reached the screen.
What screen actor once herded sheep in Ireland? ANSWERS Priscilla Lane. “Dangerous” and “Jezebel.” Jeffrey Lynn. John Garfield. Bill Robinson. Claude Rains. Geraldine Fitzgerald. “The Roaring 20's,” “Dust Be My Destiny,” “Yes, My Darling Daughter,” “Cowboy from Brooklyn,” “Men Are
Such Fools,” “Love, Honor and Behave.”’
“The Return of Doctor X,” “Oklahoma Kid,” “Golddiggers in Paris,” “Blackwell’s Island.”’
“Torchy Blane in’ Panama,” “Mr, Chump,” “When Were You Born?” “Indianapolis Speedway,” ‘Naughty But Nice,” “The Amazing Dr. Clitterhouse,” “Crime School,” “You Can’t Get Away with Murder,” “Heart of the North.”
Mary Pickford.
May Robson.
“Knight Without Armor,” “Lost Horizon,” “Goodbye, Mr. Chips,”’ ““We Are Not Alone.”
George Brent.
STREET STUNT! ...
Need