Four's A Crowd (Warner Bros.) (1938)

49 7-\ a> Ci Reliy-wile), ele) ib A CONTEST FOR PATRO A TRAIN-NAMING CONTEST IN National Advertising in Boys’ Life=Sco Widely Read Magazsines=10.000 P Reaching 735.000 Mode 43.000 I $300 CASH FOR THE BEST LOBBY DISPLAY $150 to Theatre Exhibitors $150 to Lionel Dealers Lionel will give a first prize of $100 and a second prize of $50, to theatre exhibitors, and the same division of prize money to Lionel dealers, for the most showmanlike promotion of a “Namethe-Train” Contest to be conducted cooperatively by exhibitors and the Lionel dealers. Dealers are urged by mail to cooperate with all theatres, so be sure to contact your local Lionel dealers immediately. Arrange for attractive lobby displays of trains, stations, tunnels, bridges, and other scenic effects that will promote interest in Lionel Trains and your showing of “‘Four’s A Crowd.” 1. 10,000 posters, printed in color (see sample inserted in this pr dealers. Letters explaining the poster and urging cooperation, s 2. Publicity concerning the picture in the Lionel news-stand public: terested in model railroading. Contest also publicized in hardwa 3. Advertising in Boys’ Life, Scouting and other boy magazines. (§ letters mailed to all scout leaders urging the participation of sec 4. Lionel contacts over 1,000 model railroad clubs throughout the thusiasts, acquainting them with this contest and urging them to 3. Illustration above shows the train which can be used as prize in Pp price. Newspaper mats illustrating this train will be sent, free o: John, LIONEL CORPORATION, 15 East 26th Street, New York Did you ever see Pop playing around with Junior’s toy trains? Now Train Gam One of the New York stores has developed a new stunt to be worked with a toy train outfit. Designed to call attention to the new developments in remote control, but just as good for theatre use, for any stunt with a toy train means b.o. coin. — Store has fitted up a considerable trackage with a train, switches and signal lights all operated from al pair of switchboards. Contestant controls the operation of the train, while a store attendant puts on the red lights, danger signals and the like. Idea is to take the train over It’s a treat for everyone in the family — except Junior. Round up all the Casey Joneses in town for a “Train Party” at your theatre week before picture opens. Illustration at right is a replica of a novel gag used on the West € hi Plete concentratinn re d| t iteh;, d man? "Proving slences | Coast to invite the stars to a train F ‘ . ies % oe the track in the shortest possible party. You can print one just like te tai ach ne re witerasee lo, Fy time, but penalties are imposed for z . mete ten **804Is and all cubes <8", Switch ine end enn at noon, f not stopping at stations, whistling it locally. Local railroad can cosedis Sern aan Pree. keel : for crossings or halting for danger : Pe cae ; teiltoad in HES signals. Boy who makes the fastest operate by supplying experts for es 7 iis, time under perfect operation to get the set. demonstration purposes and perCan be worked in the lobby or in haps lending its oldest engineers for color. Be sure reporters are on hand for newspaper breaks. [12] the cooperating store, and will tie the men up in gangs. A more elaborate installation could be made in the theatre mezzanine, if the noise cannot reach the auditorium, and the trouble will probably be to keep the oldsters from ousting the kids. Nothing seems to possess an appeal equal to a toy train to the grown-up boys, and the publicity can be tied to almost any picture.