Four's A Crowd (Warner Bros.) (1938)

P WITH LIONEL ELECTRIC TRAINS NS — PRIZES FOR YOU! YOUR THEATRE PROMOTED BY uting=-The Model Builder And I4 Other osters=1000 Model Railroad Clubs iM Train Enthusiasts = Dealers ‘ess book), announcing the ‘““Name-the-Train’’ Contest to Lionei ent to tie-in with local showings. ation — The Model Builder — reaching over 100,000 boys in re, electrical, and department store merchandising trade papers. See illustration at the right). In cooperation with these magazines, puts in this contest. » United States with memberships of over 75,000 model train en» plug the contest among their membership. this contest. Available to exhibitors at a special manufacturing { charge, to all exhibitors upon request. Write to Mr. Archer St. < City. Oy ait auol eval ideas a | Get the town’s ‘‘Casey Toy Trains Again ™ Joneses” interested with a Probably no single stunt has brought more money to picture box offices than the toy railroad train. It always gets the coin. Recently the stunt has been dormant, along with a host of other good ideas, but Warners’ ‘Four Is a Crowd’ makes’ immortant use of toy trains in the picure and this gives an opening to #uild up on the idea for lobby or indow use or both. No exhibitor ill be doing his full duty by himself if he passes over the idea. Warner studio flacks recently worked a preview of the layout used at the Burbank studio, with about 125 newspaper writers attending. They were permitted to operate the trains over nearly a mile of O gauge track and a fine time was had by all. Several smaller layouts were temporarily put in for the visitors to play with, and souvenirs were engineers’ caps, toys signal lanterns and toy trains. If space permits, it would be a good idea to contact a toy store and set up a layout in the mezzanine foyer or rest room for even two or three weeks before the picture comes along. Run a table the full length of the room and use all the trackage and accessories you can borrow. race for home-made model trains. Tracks on which model trains race are promoted from local Lionel dealer or from participants in contest. The trains would have to race individually against time, of course, since it would searcely be possible to get enough trackage and find a place large enough to have all the entrants start at once. Award prizes to owners of winning models. Spectators can be divided into cheering sections to root for their favorites. (13] NATIONAL ADVERTISING IN 17 MAGS AMERICAN BOY (November) BOY’S LIFE (November) ELECTRICAL DEALER (September) ELECTRICAL WORLD (September) HARDWARE AGE (September) HARDWARE RETAILER (September) MODEL BUILDER (July) MINIATURE RAILROADING : (October) OPEN ROAD FOR BOYS (November) Train Engineer Hats are just the thing for distribution at your “*Train Party.” Made of strong paper with cardboard peak, in children’s and adult sizes. Prices are as follows: 1— 35, 6 cents each; 36—75, 5 cents each; 100 and over, 4. cents each; lots of one thousand, 3% cents each. Theatre imprinting free for orders over 100. Order from the Economy Novelty and Printing Company, 225 West 39th Street, New York City. All prices quoted are F.O.B. New York City. PLAYTHINGS (August) POPULAR MECHANICS (November) POPULAR SCIENCE (October) RAILROAD MAGAZINE (November) SCOUTING (November) TOYS AND BICYCLES (August) THE MODEL CRAFTSMAN (October) THE MODEL RAILROADER (October) How To Play Trains And Have Fun Run a ‘‘Lucky Number Contest” in conjunction with your local Lionel Train display in lobby. Idea is to place small cards with numbers at various intervals along the track. Patrons draw corresponding numbers from large box. Train is then started and stopped by patron participating in the contest. Number nearest point where front of train stops is the winning number. This procedure is repeated again and again. Patrons holding winning numbers receive prizes promoted from local dealer and guest tickets.