Four's A Crowd (Warner Bros.) (1938)

CROWD PULLERS Mts news: “FOUR’S” A DOUBLE WEDDING: Big double wedding sequence in film leads to the reliable “stage a wedding” stunt. Watch the papers for real double wedding announcements just in case one falls close enough to your playdate; if not, try to get to couples who would be interested in the many prizes that go along with the event. Final publicity punch is that the foursome go off on their honeymoon together. S REPORTER SLANTS 1. Conduct contest for embyro newshounds. Paper gives ‘em an event to cover; best story is printed with passes going to winning writer. WHAT WOULD YOU DO: In the picture Walter Connolly gives away twenty-five million dollars to charity. This suggests a newspaper contest in which readers are asked to tell how they would give away that much money. Award passes and promoted prizes to the best answers. 2. Ask readers to watch paper for most important story of the week. Prizes to persons who hand in best reasons for their selections. 3. Invite newshawks to be your guests on particular night as a special stunt. 4. Conduct proof reading contest. Readers are asked to try and find misspelled words in a publicity story on “Four's a Crowd.” PROMOTION CONTEST: Newspapers are always in the market for good circulation-building stunts. In keeping with Errol Flynn’s role as a public relations counsellor, arrange contest with local paper for readers’ ideas on contests and promotion. Prizes to those suggesting best plans. 9. Newspapers offer prizes to those who write best review of film. —\old it please: “LUCKY FOUR” CONTEST: Have photographer visit baseball fields, stadiums, or other places where large crowds gather and “shoot” pictures of sections of the audience. The faces of a group of four are circled and the pictures printed in local paper — one each day. People identifying themselves are awarded passes. START ‘EM TALKING — about the title. Some will disagree that “Four’s a Crowd.” Whether two couples on a date are more fun than just a two-some. Subject could also be used for lobby or street broadcast: “When Is ‘Four A Crowd’?” LAUGH, CROWD, LAUGH Laughing contest with cooperation of local paper or radio station. Men and women foursomes appear on stage giving off heartiest chuckles, most peculiar laugh, deepest laugh, etc. Entrants, invited by station announce PHOTOG IN WINDOW: Station photographer inside popular merchant's display window. Sign explains that shots of onlookers will be taken through window; their pictures will then be placed on display in theatre lobby. First four in the crowd to identify themselves are winners of guest passes. CANDID CAMERA PROMOTION: Contest for amateur photography enthusiasts. Picture-snatchers to submit photos giving the best pictorial interpretation of the title — “Four’s a Crowd.” Possibilities of photos with comic treatment is limitless. Stunt should be welcomed by papers as novel feature. Might have camera dealer sponsor the stunt also giving the prizes. Local paper's photo ed acts as judge. ris ments, news stories and trailers, are auditioned before program goes on air. Contestants are privileged to do what encourages them to go into their best laughs. Event is covered by news photogs and makes unusual picture material for breaks. * * * Caption writing contest will intrest town’s amateur gag men. Idea is to have paper run one comic scene from ‘Four’s a Crowd” each day with space for contestants to write their own captions (but funny). Prizes for most humorous lines. Stills Nos. AR-14, FC-136, FC-419, FC-445, especially suited to comic treatment, are available from Campaign Plan Editor at 10c each. In Case You Missed The Train Tie-up Turn Back