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OR EXPLOITATION
dlow the crowd |
FOUR’S IN FRONT: This picture offers a good opportunity to work out title tie-ups with automobile dealers by having them furnish an open car with four persons in the front seat to drive through the streets. Banners carry copy: “‘Four’s a Crowd’ at the Strand Theatre — but not in the new roomy (name of car) etc.”
DOGGY CONTEST: Conduct a “Trained Dog Contest” open to dogs of any description, pedigreed or mongrel. Two
(This cut available as 3 col. scene mat illustrated on inside cover page.)
couples, dressed in evening clothes and carrying signs, lead JUMBO TELEGRAMS parade of dog entries through busy sectors. Stunt ties in Every branch office of the Western with flock of canines used in “Four’s a Crowd” and should Pe eee ee | oe June tele
; which is inserted in this press book. be good for picture breaks and stories from columnists. Have the jumbos imprinted with theatre and playdates. Arrange window and counter displays with scene stills.
7 ee ae Other co-operative angles might in
THAT LOBBY PUNCH: For the first time in her career Olivia SiGe nsepia GavGll Grace eneen eee
de Havilland socks a man (Patric Knowles). Which gives envelopes; house-to-house distribution
E of heralds by messenger boys; ban
you a chance to make use of the punch bag stunt. Erect a ners on bicycles. For additional copies
punching bag with head of Patric Knowles painted on the of jumbo telegrams see your local
: ; " Warner Bros. Exchange. They're free cover. Invite patrons to: “Step up and take a sock! while they last!
(Below) Olivia de Havilland, one of (Below) Rosalind Russell is the the stars of ‘“‘Four’s A Crowd,” wears ultra smart girl about town in a chalk white crepe dinner dress with the smocked wool dress with boxy an unusual corselet treatment, accented waistlength tweed jacket she by a wide alligator belt. wears in “‘Four’s A Crowd.”
(Above) The page-boy influence (Above ) Rosalind’s cohitn teeta is noted in Olivia’s trim little ning frock is molded from ribs to town suit. The tiny fitted jacket i hips _by subtly draped folds which is a newer version of the popgive it the desired new longer waistline.
ular bolero,
“FOUR FROCKS” CONTEST pe et Se ee oe, TEASER DISPLAYS in lobby get worked in conjunction with across the fashion angle. Peepwomen’s wear stores. Idea is hole box labelled ‘For Ladies for contestants to visit shops and EASTERN ISLES TIE-UP Only.” Inside are fashion stills pick out a four dress wardrobe, Guill of Glee de. Genileckdewrearia and copy. De Havilland stills hand in list (with name of store man-tailored pajamas is the basis with copy above: ‘Are You The where each item is available) for Los ngnenee nae plewéranal ae pe See ft: a suk
t the box-office. Illustrate anmats, 8x10 stills, 11x14 mounte e esigned for Olivia de ey sete oe Aes ado showcards, 30x 40 blowup ee Sealed wear in ‘Four’s A and lobby with fashion stills of ee ae seat tage ova Ame Crowd’.” Russell stills carry copy de Havilland. Committee of Importing Co., 16 W. 34th St., N. Y.C. Are You the Queenly Type?” fashion editors act as judges. Write for 12 fashion stills $1.00.
To Pages 12 and 13 And Get On The Right Track
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