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EXPLOITATION
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FOUR’S IN FRONT: This picture offers a good opportunity to work out title tie-ups with automobile dealers by having them furnish an open car with four persons in the front seat to drive through the streets. Banners carry copy: “‘Four’s a Crowd’ at the Strand Theatre — but not in the new roomy (name of car) etc.”
DOGGY CONTEST: Conduct a “Trained Dog Contest” open to dogs of any description, pedigreed or mongrel. Two
(This cut available as 3 col. scene mat illustrated on inside cover page. |
couples, dressed in evening clothes and carrying signs, lead parade of dog entries through busy sectors. Stunt ties in with flock of canines used in “Four’s a Crowd” and should be good for picture breaks and stories from columnists.
THAT LOBBY PUNCH: For the first time in her career Olivia de Havilland socks a man (Patric Knowles). Which gives you a chance to make use of the punch bag stunt. Erect a punching bag with head of Patric Knowles painted on the cover. Invite patrons to: “Step up and take a sock!”
JUMBO TELEGRAMS
Every branch office of the Western Union will display the jumbo telegram which is inserted in this press book. Have the jumbos imprinted with theatre and playdates. Arrange window and counter displays with scene stills. Other co-operative angles might include: inserts in all incoming telegram envelopes; house-to-house distribution of heralds by messenger boys; banners on bicycles. For additional copies of jumbo telegrams see your local Warner Bros. Exchange. They’re free while they last]
“FOUR FROCKS” CONTEST worked in conjunction with women’s wear stores. Idea is for contestants to visit shops and pick out a four dress wardrobe, hand in list (with name of store where each item is available) at the box-office. Illustrate announcements in store window and lobby with fashion stills of de Havilland. Committee of fashion editors act as judges.
TEASER DISPLAYS in lobby get across the fashion angle. Peephole box labelled “For Ladies Only.’ Inside are fashion stills and copy. De Havilland stills with copy above: ‘Are You The Cute Type? See the frocks OrryKelly designed for Olivia de Havilland to wear in ‘Four’s A Crowd’.”’ Russell stills carry copy “Are You the Queenly Type?” Write for 12 fashion stills $1.00.
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“LUCKY FOUR” CONTEST: Have photographer visit baseball fields, stadiums, or other places where large crowds gather and “shoot” pictures of sections of the audience. The faces of a group of four are circled and the pictures printed in local paper — one each day. People identifying themselves are awarded passes.
CANDID CAMERA PROMOTION: Contest for amateur photography enthusiasts. Picture-snatchers to submit photos giving the best pictorial interpretation of the title — “Four’s a Crowd.” Possibilities of photos with comic treatment is limitless. Stunt should be welcomed by papers as novel feature. Might have camera dealer sponsor the stunt also giving the prizes. Local paper's photo ed acts as judge.
PHOTOG IN WINDOW: Siation photographer inside popular merchant's display window. Sign explains that shots of onlookers will be taken through window; their pictures will then be placed on display in theatre lobby. First four in the crowd to identify themselves are winners of guest passes.
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