Friends of Mr. Sweeney (Warner Bros.) (1934)

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POOR SWEENEY, EVERYBODY’S STICK ‘EM UP! Window or windshield sticker has been prepared, which looks like official emblem and makes it seem as though car using it has some official okay. It carries NO playdate or theatre mention —purpose being strictly teaser. Stickers, gum backed, printed in color and five inches in diameter, may also be plastered on packages, billboards, store windows and street poles. ere ae ee eS $2.50 St) bien SOUND SR pea eo ie 2.25 5M and over________ 2.00 Order direct from ECONOMY NOVELTY CO., 239 West 39th Street, New York City. TALL TALE TELLERS You all know the type of story to which the answer is, ““Go tell it to Sweeney!’’ This offers a chance for the tall-story-tellers to get into print. No story should be more than one _ hundred words in length, the ten adjudged best to receive tickets to the show. (Publicity Story) See “Friends of Mr. Sweeney” by Telling Your Best Whopper Go tell it to Sweeney! Manager -. 000.58 of the Strand Theatre, and The News, are offering guest tickets to see ‘‘Friends of Mr. Sweeney,’’ the Warner Bros. picture which comes to Lowe nae. next, to the ten persons who send in the biggest ‘‘story,’’ the sort of yarn which makes people gasp ‘‘Aw, go tell that to Sweeney !’’ Stories are not to be longer than one _ hundred words, and are to be mailed to the Strand Theatre not later ‘tltant ©. 3 wechaee next. The ten lucky contributions will be printed in ‘‘The News’’. Get busy and see what sort of rival to Ananias you can be. ‘Friends of Mr. Sweeney,”’ which is one of the funniest comedies of the year, features Charles Ruggles and Ann Dvorak. ON THE AUTHOR The picture was adapted from the novel by Elmer Davis. You know what to do about that! Bookmarks for public and circulating libraries — window displays in bookshops . . . and anything else YOU ean think of. Page Ten Use the Sign Shop to Make ‘Em Smile! a A All it takes to follow the ‘‘Reserved’’ ideas illustrated on these pages, is a little extra effort in the sign shop. It doesn’t add a cent to your budget, and, though we don’t like to brag, we think itll give you one of the most effec tive tease °em campaigns you’ve seen in a long, long while. Think it over for a minute. Additional ideas, each involv ing the Reserved for Friends of Mr. Sweeney signs, follow: If you can promote a couple of broken-down cabs or horse-andbuggies, send them through streets with the signs. Department stores can promote good teaser interest with window sign reading: Reserved for Friends of Mr. Sweeney in conjunction with merchandise display. Idea most feasible is with furniture, clothes and bar merchandise. Beer taverns should mark off part of their bars or (for laughs) a portion of the bar rail with the sign. Bathing resorts might be included with sign on diving boards, beach or floats. Banners or signs placed at town’s entrances. Copy to read: Akron Welcomes the Friends 6 t Should an excavation be taking place in busy section, get permission to put up sign reading: New Headquarters for Friends of Mr. Sweeney. If tie-up can be arranged with candy vendor, distribute samples carrying: Compliments of the Friends of Mr. Sweeney. Space in parking lots in hub of town should be covered with “Reserved” sign. Toy store tie-up should garner a few chuckles. Have them display kiddie roller skates, etc., with “Re cars, scooters, served” card in the window of Mr. Sweeney. and on the streets. This gives you the slant—other tie-ups using this idea depend upon local contacts. LAPEL BUTTONS A reminder — kids always go for lapel buttons! If you give ’em a trinket reading “‘I’m a friend of Mr. Sweeney,’’ they’ll wear them all over town. You can put ’em up inexpensively by having your local printer make ’em on board with an ordinary pin stuck through for mounting. POLITICAL REVIEW Offer guest tickets to the first ten to send in complete reviews on the local political situation, contributions not to exceed two hundred words. The winning papers should be printed in local paper. Reserve 2nd Base! Section of baseball stadium roped off for your gag. Fight arenas, too, can be used. Newspaper, Dealer Tie-In The ‘‘friends’’ angle of the title makes it a contest for the man who has the most friends. A voting coupon printed in cooperating newspaper will handle the dirty work. Votes are deposited in ballot box in lobby of theatre. Coupons may also be made available by cooperating merchants who contribute prizes and pay for printing of ballots in return for mention in publicity and contest trailer. Local police, firemen, letter carriers and other publie servants can help you in distributing ballots and providing candidates. WHAT’S A FRIEND? The ‘‘friend’’ part of the title prompts the question to readers, ‘‘ What is a friend?’’ Let them try to define friendship in 20 words—no more, no less. Best answers get dueats. Table for Night clube to decorate ‘reserved’ table in prominent spot. ‘These Are Taken’ 1 ie SWEENEY) Seats in lobby. Last row in orchestra might also be roped off. EDITORIAL CRITICISM In this contest, readers send in 100-word letters, explaining which they think was the most -constructive editorial in local paper during the preceding six months. (Publicity Story) Local Critics Earn Tickets to “Friends of Sweeney” Here “‘Friends of Mr. Sweeney,’’ the Warner Bros. comedy which comes to the........ LiL = Seen next, fea. turing Charles Ruggles and Ann Dvorak, concerns, in part, an editorial whieh will blast the future of a crooked . politician, if published. With this in mind, ManaeR a < of the Strand and the editor of this paper, are offering guest tickets to the ten persons who send in onehundred-word letters, telling which editorial, appearing in this paper for the last six months, seems to them the most constructive, and why. Files of the paper may be seen at the editorial office or in the public library. Prize-winning letters will be published. Here is a chance to see your words in print. So get busy. STuDIO STYLES Tie-Up Style No. 960 Still DV. 439 In this picture Ann Dvorak wears the original Orry-Kelly gown created for reproduction by Studio Styles. The Studio Styles store in your city has advertising and window display material to be tied in with your showing of the picture. Complete Dealer List in “Gambling Lady” Merchandising Plan.