Frisco Jenny (Warner Bros.) (1932)

Be pate. ann risco oe deans? is hsicon stata the best foe office picture Ruth | EY Chatterton has made since “Madam X.” It is a terrific women’s picture— ee a real tear-jerker, | packing a highly spicy storys with Chatterton at her emotional best. 7 6 In order to get the most out of the picture, we » suggest you isle this: plan. ) ‘Use. Dramatic and Pathos heads ‘aad poses of Chatterton’ all the ik a ee way through. We have made it a special point to give you plenty of that style art in this Merchandising Plan. Avoid the kind of ites which are associated with her ritzy pictures. Your main effort should be to sell i: CHARACTER | Chauerion _ plays in the picture, rather than to sell the story, because her | role lends a: itself to plenty of torrid treatment. = ito see & ie ze y” stills < We strongly recommend the use of the DRAW N VI Gaus of Chat terton from the ads asa trade mark throu; shout your campaign. aE | While the San Francisco. earthquake is a very vivid and impre : _ sequence in the picture, we advise against any att show it pictori ally or feature it in copy. This sequence is well covered i in the trailer. . Note how. our advertising art utilizes stills yet avoids the appearance ofa costume picture. | We leave it to your own judgment as to whether or not to use the line “Not Recommended for Children.” We have omitted it from the ads Geshe because it is not suitable for certain types of houses. Others can use it we very effectively o n this picture, and shoald : insert it in \ all ads and lobby nielhy, sg ean e Pa acta eee ee cry 221 ae ee es ? Den: Reynolds. en “Daw MeAlmler ole d ee St ete. WON ee A eee Willie Gleason ...:........... _O?Hoolthan.............. A scene from “Frisco Jenny” which flere, Ruth | Ch tt her most emotional portrayal since “Madame X.” ie _ the male lead. Cut No.3 Out 300 ee oe rm CHATTERTON erton in James Murray has Mat 10e¢ TO | Besides: being an Sollee a news paper Spats ‘this aisle’ will, make a = i Etaaentah = “ : tremendously effective lobby blow-up. aa ata de ees ee aoe Spates, . é ; aa Out No. 22 Out 45¢ Matise PORE ghee a eh ee Accessories oath a Sa Exploitation 16 to ae Advance Public ry : See Fashion Feature . 5 a2 ct pies “oe ees ae | Feature Stories aeas x ze sie oh Ads’ (2554.7 9 to 13 Z : ve Se Poem Ree GEE sia ag % es eee ie 6, 7 2 14, 15 Pe as Based é on a hihy DYE ee, Re aa Stig ee pit : ae : : t : : , ‘s Banner PEERED Bee Noe sited coh h, aca dene SED ivgctoy ee Sa ee a se _ Screen play Bt eee : Biograhpies. Pe Pa ie ee ee meta hee cart bane ee Photography ae : ys Art Director... ; Pree ae Film Editor... Current Publi. ee Gowns by... Neaphons Or chestr a Conductor . >" . i = ; : *. | the a with an elderly couple until ; the trouble blows over. Long afterward Jennie goes to the Sandoval, cashier in| eventually takes her to her own half When Jenny her father’s saloon on the Barbary | wieened geen ee ee of tas DOT. Coast in San Francisco, tells him that | 3 e gr 8 Coat to oa eae tne SNe SUSCOmes proprietress Bae she is to become a mother, he knocks | of several notorious houses, amassing her across the barroom floor, thereby | considerable wealth. Steve Dutton, "4 For at the moment lawyer and ward heeler, shoots and_ Bees feet et Ree ee OR. ag) a, eeaebier vat.. .emiy 6 | Tt 3 rtonquake T pol Pre yt Ow $ ? : = = iy bie ae rieane eee: ee a |place. She hides the revolver and on the very spot, crushing the life | saves Steve from arrest, but is herout of her parent. * Dan, ‘McAllister, | self. charged with the crime. the piano player and J enny’ ’s lover, i S Steve has enough influence to obalso killed by the quake. tain her release but the Welfare | League discovers. that Jenny has a | child and gets a court order to take | it from her. Steve arranges to leave ing the people whom he believes to be saving her life. | son. _ Jenny and Steve have formed a partnership in the rum running business. They. are powerful politically and control the district attorney ’s of| fice and enough of the police so tha‘ they can run their business | molested. oe Pt ae Jenny flees with other refugees, is ‘befriended by a Chinese woman who | ‘Page Two couple’s home to reclaim her child. | |The boy is so heartbroken over leayv his real parents, she decides to sacri| fice her own love for the sake of her | | vent this, Jenny kills him. BH: THE STORY When Fonakt 'S son, Dan: now ae n | cor to manhood, runs for ney on a reform ticket, love is so strong she frames his opponent so that her own boy will win, then gives up her partnership with Steve. His first action, on taking office, is to break up the ring controlled by Steve and his mother. Steve attempts to bribe Dan and is arrested. tell Dan who his mother is. arrested, prosecuted by her own son, and, refusing to offer any defense, is district attor| her mother | | Dan she is his mother. icted and sentenced to hang. Awaiting: death in prison, she becomes frightened and decides to tell But although he had prosecuted her relentlessly, Dan goes to the prison to urge her to tell her motive for the killing, hay|ing a presentment that she is shield ing someone she loves. His kindness overwhelms her and stiffens her back | bone. Steve knows his only way out is to To pre| She is She realizes that it will ruin her son’s career and probably wreck his life to tell him the truth, so she decides to go to her death with her lips sealed.