Frisco Jenny (Warner Bros.) (1932)

REAL EXPLOITATION “MY GAL SAL” SONG FOR NEAT TELEPHONE STUNT Here’s a neat little idea that can be worked at very little cost, especially if you have an unlimited telephone call arrangement. Have one of your girls call telephone numbers, going right down the line in the phone directory. When the party answers, have her say quickly, “‘Listen, Lil or Tom,’’ depending on whether a man or woman’s voice answers the phone, How about going with Telegrams from “Frisco Jenny” as Throwaways Rig up a boy like a Western Union messenger. Have him distribute imitation telegrams on the streets and in offices, reading. “TNON’T FORGET YOUR APPOINTMENT WITH ME TONIGHT. ‘‘FRISCO JENNY’’ STRAND THEATRE. me tonight to see Ruth Chatterton in ‘Frisco Jenny’ at the Strand? I hear it’s a knockout of a hot picture.”’ When the called party finally gets a chance to remark that your girl has the wrong number, a polite, ‘‘I’m sorry,’’ and then eall the next number. This will get your message across without knowledge that any advertising stunt has been pulled. Even if the scheme is discovered no harm is done. Street Ballyhoo If there is a ealliope available in your city, have it driven through the streets playing the song, ‘‘My Gal Sal,’’ which is played in the picture. Banner the calliope with catchline copy and also a line from the song, such as, ‘‘Friseo Jenny, A Wild Sort of Devil But Dead on the Level,’’ ‘‘A New Ruth Chatterton in her greatest emotional role—coming to the ................... MOR EVO 2k silk nee a FREE FICTIONIZATION A complete fictionization of ‘‘Frisco Jenny’’ appears in the March issue of ‘‘Screen Romances.”’ Get your local magazine dealers to co-operate with you on a 7x11 inch ecard or one sheet which will plug the sales of Sereen Romances as well as your showing. See your local editor about running the fictionization illustrated __with stills from the picture during your showing of the picture. The _fietionization | is. bree the only nequingmient being that oe apc CHATTERTON MATINEE Ruth Chatterton has for years been a favorite of motion picture goers. You can whip up a lot of interest by having a special Ruth Chatterton Matinee at which autographed photos of the star should be presented to every person attending. Announce this from your lobby, in your newspaper ads and publicity stories. Use these effective and inexpensive imitation photos. AUTOGRAPHED PHOTOS $7.50 per Thousand Imitation autographed photographs of Ruth Chatter ton. Imprint the back with copy on “Frisco Jenny.” $7.50 per thousand. Cash with order or shipped C.O.D. Order direct from GORDON-GREENE PRINTING CORP. 142 West 24th Street Street and Lobby Ballyhoo A few days before your showing of ‘‘Frisco Jenny’’ arrange to have a man seated in front of your theatre with a sign bearing the following copy: I’M WAITING FOR FRISCO JENNY. To add to the effect, this man should be attired in formal evening clothes including the topper and cane. Another good gag on this idea would be to have a man impersonating a drunk stagger through town with the same sort of sign on his back. As a humerous drunk is always a source of amusement, he could prattle away on some witty remarks interspersing them with some plugs for ‘‘ Friseco Jenny.”’ New York, N. Y. Debatable Social Problem @ffered im This Picture The fact that a welfare organization in ‘‘Frisco Jenny”’ deemed Frisco Jenny unfit to properly raise her child, can be made the basis for a red hot controversy in your town which will give your showing plenty of free and valuable publicity. In advance of your run have a special screening for the welfare, civic and social committees in town in addition to the Press. Solicit opinions from these people, publishing their opinions in local newspapers. If the pro and cons are fierce enough, offer your theatre for a debate on ‘“‘WHETHER OR NOT THE STATE HAS THE RIGHT TO TAKE A CHILD FROM A DEVOTED, BUT IMMORAL MOTHER.’’ , von of ‘ ite worl fac PROLOGUE OR ADVANCE An excellent advance stunt, that also could be worked into a prologue, would be to have one of your Glee Clubs, sing the song, ‘‘My Gal Sal’’ on the stage. In this connection, we sugzest that you have a slide made on the song and throw the words upon the screen so that the audience can join in. If you use this as an advance stunt, it should be used in conjunction with the trailer which opens with the song. We are printing below the words of the song: MY GAL SAL Everything is over And I’m feeling bad, I lost the best pal That I ever had; "Tis but a fortnight Since she was here, Seems like she’s gone, Though, for twenty year; Oh, how I miss her, My old pal, Oh, how I’d kiss her, My gal Sal; Face not so handsome But eyes, don’t you know, That shone just as bright As they did long ago. CHORUS They called her Frivolous Sal— A peculiar Sort of a gal, With a heart That was mellow, An all-round Good fellow, Was my old pal; Your troubles, Sorrows and care -. She was always Willing to share, A wild sort of devil, But dead on the level, Was my gal Sal. Bro’t her little dainties Just afore she died; Promised she would Meet me On the other side; Told her how I loved her, She said: ‘‘I know, Jim; Just do your best, Leave the rest to Him!’’ Gently I pressed her To my breast; Soon she would take Her last, long rest; She looked at me And murmured ‘‘Pal!?? And softly I whispered: “Good-bye, Sal!’’ PAUL DRESSER . oe Se i) Ser seo a cash in on this angle by playing on the title by means of a campaign as outlined below: 1. TACK CARDS — Clocks, fences, telegraph poles, empty billboards and store windows ean be placarded with signs bearing the following copy: DONT FORGET YOUR DATE WITH ‘“‘FRISCO JENNY’”’ Friday. 2. DIRECT MATL—Send to every man on your mailing list ecards carrying a personal message from Frisco Jenny. Suggested copy: ‘‘Sweetheart, I’ll be in Detroit (Your Town) this week with 25 of my prettiest girls who will be on parade for your entertainment. ‘Frisco Jenny’ starring Ruth Chatterton at the Strand next Friday.’’ 3. THROWAWAYS — Make up throwaways in the form of personal letters on a pink or orchid colored stationery carrying similar copy to that suggested on the DIRECT MAIL campaien and have a girl on the streets pass them out to the men. The girl should pretend to be handing out the letters secretly and should act very mysterious and suspicious. COLORTONE PRESENTATION ‘Pentagram Puzzle = )orEnpespeks? ey eae = puzzle” CO: ee ~ test as throwaway, offering guest tickets to the first ten to send correct answers to the theatre. Five letters are added to each initial of the title—‘‘F-R-I-SC-O J-E-N-N-Y.’’ Definitions are given for the words thus formed. The object is to find the correct words. Add five letters to— F—and make a parent (Father) HR—and make a peruser............ Segue ene ee be 8 (Reader) Z—and make complete or undiminished ............ (Intact) S—and make eating utensils... eee tie eae (Spoons) C—and make resting places .... wel decease cat oe (Chairs) @—and make musical dramas Bai Wiis ook ec cs (Operas) §—and make elbows or knees.... RAO cote pee (Joints) E—and make puts in office .... Si eet rege (Elects) N—and make ‘a passing idea .... SEE 2 ert cee (Notion) N—and make required ............ Vite pose oe ee (Needed) W—and make longs for ............ BPN Oe pe cane (Yearns) Make your screen presenta tion artistic and colorful with this atmospheric effect. < 5 Colored positive........ $2.00 Set (positive & negative) 3.00 314 x 4 Colored positive.... 1.50 Set (positive & negative) 2.25 Order by No. N-425 Be sure to specify and include remittance with order to avoid parcel post and C. O. D. charges. NATIONAL STUDIOS, Ine. 226 West 56th St., New York Page Twenty-one