Front Page Woman (Warner Bros.) (1935)

Some day, ’m going to buy a Flit gun—and shoot you dead. Fast Dialogue Lines Start from the beginning of the book again and take a peek at the swell dialogue lines at the top of the pages. Why not use ’em on your front and in your displays ’round town? Title for Ads and Displays Title can be worked into coop ad and window displays, using the line — “CLOTHES MAKE THE FRONT PAGE WOMAN”. Of course you’ll want to use stills of Bette Davis. Newspaper Extras FreeAn Old and New Angle on It One theatre sent us the flash newspaper stunt they worked on “G-Men” ... which would do as well for this pic. After daily paper finished regular run, they ran an extra thousand with a new front page devoted entirely to copy on film. These were handed to newsboys who went helter-skelter down the street, shouting extra, and handing the papers out free. Another angle on this one is the oldie about getting a supply of back-number newspapers, surprinting ’em in red, and letting the newsboys “‘wuxtry” ’em all over town. Proof Reading Contest Proof reading is an important phase of newspaper work, which most people think they’re quite proficient at. Paper might run a contest with readers trying to find misspelled words in a publicity story or ad. School News Staff Invites Hudiiors aud siafi of school papers will get a big kick out of this film—which is your cue to let °em know that you’re playing it. Daily might offer prize to stude who writes best review of film... using it in their paper. EDITOR WRITES A FEATURE Ye ed might like to write a feature on famous newspaper women and their exploits. It’s worth asking him, anyway. Brent Pipe Still for Tie-up Still Brent 171, shows him puffin’ away at his pipe. You might be able to use it to tie-up nearby tobacco shop for ads and window displays. One thin dime and the photo is all yours. Idea for Ad Underliners You might trick up your ad underliners something like this: “FRONT PAGE WOMAN” Coming Soon EXTRA! EXTRA! 2-Column Poem Puzzle (SOLUTION) A E with i) DAVES BRENT Ellen reports thrills for TeTORE” PEM PUzz , ae y “The Star’?— N : Curt Devlin for the opposiPe 4 1 ELLEN ne Af Bur-ous 4 ue Fe yon! a curt BEVIN A SHE eX e-51-58-<en! ete are very much in am-ne 2 Py 5-erny 1000-ucn EN s0-05¢ $ LN “ir <@s HER missiery = J/ 2 Nese 2 curr si S woman And Ellen feels it is her mission To prove to Curt that woman can pe Rness-Werw OC esa en ran saan! EA 50-0NG, ACY ©) 100-1F-100-U-1000-STANCE, ELLEN, SHE rUp, GE-SE-S HER, loe-Hance/ Roku fh SF =icnew DL 500-0 sine Fea, HAI Gensml-G, weery, (sn Ave Fay, Ab[il a wecers sue Ba / CuRT [jn] BIS-\"*%| 1000-Ee-m$S ELLEN seneRe! ELLEN F-AIN'TS 6 (\-/" WR<@ube oul! curt (Aus way sieu-so-0 [“)recuabe @, up I-50-50-1NG ,10-SE AN-500 HUY, comes Qo UY) in“ FRONT PAGE WeMAN/ This illustration is a miniature of the mat you get. It comes in regular 3% inch width. Order mat No. 204 —20c. Do _ press-work better far than man! Before long, by odd circumstance, Ellen, the plucky, gets her chance! Both are assigned to do the story, Hair-raising, weepy, grim and gory, About a woman who gets the chair! Curt, in dismay, meets Ellen there! Ellen faints and _ cannot write it! Curt (but why should we recite it?) Thrilling drama, tense and human, Comes to you in “Front Page Woman’! CAN YOU TIE-UP YOUR SAT. EVE. POST DISTRIBUTOR? Film is based on Saturday Evening Post story called ““Women Are Bum Newspaper Men”. Why not see local Post distributor on possibility of tie-ups? Flashing Late News on Front A portion of your front could be devoted to a large news bulletin board. Newspaper cooperates by flashing all the latest news items to you as soon as they are received. You tack ’em up on the board. Same thing goes for big league ball games. Scoreboard on front will do the trick, score kept inning by inning. AMATEUR PHOTOGS IN CONTEST Amateur photogs might like to try their luck in a contest for most interesting news photo. Snappers scout around town on the lookout for a news photo, and shoot "em in to cooperating paper. Best photos are used, with ducats to the photographer. News Flashes Over Radio Try to sneak in a plug for pic over radio immediately after news broadcast. Also give the late news flashes over P. A. system hourly. Spot Announcements One Minute Radio Plug (Sound of telegraph ticker which fades out as announcer speaks.) ANNOUNCER: We now bring you the latest news of the day through the courtesy of the National News Bureau. FLASH! (Here the announcer gives a few authentic news flashes, followed by:) FLASH! FLASH! Here’s front page news about “Front Page Woman,” coming to the Strand Theatre tomorrow. Bette Davis and George Brent are featured in Warner Bros.’ latest hit. Roscoe Karns, Winifred Shaw, Gordon Westcott and Dorothy Dare are a few of the many popular actors in this great newspaper yarn. For further details be sure to visit the Strand Theatre tomorrow evening to see “Front Page Woman.” One Half Minute Radio Plug (Work your plug a la news flashes cutting into regular sustaining broadcast preferably an orchestra. Music fades as announcer breaks in.) ANNOUNCER: Pardon the interruption but we’ve just received a flash news report from the E. B. Press which I know you want to hear. (Gong sounds twice) FLASH! FLASH! “Front Page Woman”, the new Warner Bros. drama opens tomorrow night at the Strand Theatre. It stars Bette Davis who scores her fourth consecutive hit and according to advance reports this is the most sensational role she has ever played. Thank you (Orchestra resumes playing.) FREE RADIO SKETCH ~ This 15-minute radio dramatization contains all the comedy and drama of the film and ends at a climactic moment, with the audience eager to hear the rest. 12 minutes of the sketch itself with three minutes for film and theatre plug. Mimeographed copies available for each member of the cast, and you get ’em by writing Campaign Plan Editor, 321 W. 44th Street, N. Y. C. 1-Day Contest To Identify Former “Front Page Women’ Contest, styled after a weekly feature of the New Yorker magazine, asks fans to identify 10 women who were Front Page news at one time... but no more. Think it’s too easy? Just try figuring it out yourself and see. Publicity Story Identify Former ‘Front Page Women’ and Win Tickets How carefully have you been reading the newspapers? How well do you remember the names of women who were front page news? If you can identify the 10 women listed below and tell what they were famous for, you may win a pair of the twenty tickets offered to see “Front Page Woman” the Warner Bros. newspaper film coming to the Wheatre: One, .:.:4s.02..<000 Just read the list of 10 names below. Each one of these women were Front Page Women at some time or other .. . but today are hidden behind the cloak of obscurity. What were they famous for? I. Ruth Elder; 2. Sally Rand; 3. Ruth Roland; 4. Gertrude Ederle; 5. Marion Talley; 6. Ma Ferguson; 7. Helen Kane; 8. Suzanne Lenglen; 9. Mary Carr; 10. Audrey Wurdemann. Write one sentence about each of the above women, only enough to identify them, and send them to the Front Page Contest Editor, care of this paper before If your answers are most nearly correct, you may win one of the 10 pairs of tickets to see “Front Page Woman” at the Baers e nine Theatre, starting ....................... The cast includes such notable screen stars as Bette Davis, George Brent, Roscoe Karns and Wini Shaw. Inspecting Local Newspaper ene oem ee astrememen Most people would like to see how a paper is published, don’t you think? Try tackling newspaper on idea of inviting lucky numbered patrons of your theatre to inspect plant and offices. Amateur Keporter Contest Everyone has a yen to be a reporter . . . which is basis for contest for embryo news hounds. Paper gives ’em an event to cover, best story is reprinted, writer nabbing prize. Another angle would be to have the amateurs rewrite a published story. Your Nowelties! Two of “Em IMPRINTED DRINKING CUP Your usher hands *em to the folks around drinking fountains and at the beaches. They’ll appreciate not having to lean over and lap it up. Prices including imprinting: $3 per M; 5M—$2.50 per M. BETTE DAVIS GEORGE BRENT In Warner Bros.’ headline hit— FRONT PAGE WOMAN NEWSBOY CARD STUNT This novelty can be tied-in with local newspaper, they paying all or part of the cost. Diecut newsboys are 3144 x 6 inches. Miniature fourpage newspaper’ which slips under his arm is 314%, x 4 inches. You shoot front page of co; Operating paper. to manufacturer and he reproduces it in the novelty. Inside spread can be used for picture and theatre plug and back page by paper. Prices including imprinting: 10M — $7 per M; 5M — $8 per M; 1M — $9.75 per M. (Add $1.50 per M, if you want papers folded and inserted in die-cut.) Order directly from ECONOMY NOVELTY CO. 239 W. 39th Street New York City Page Thirteen