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a EXPLOITATION ; i
}] Easy-To-Plant Tieup Stills
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BADMINTON EQUIPMENT DV.PUB.A39 FISHING EQUIPMENT DY. PUB AIDS
BEAUTY PARLOR
STATIONERY STORE
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HAT JC 109
FOUNTAIN PEN DV.PUB.AIO6 |
eee JUNE FLORIST SHOP
FA \% ve e ae DV. 77) DV 768 HAIRDRESS DV. 769 OV. 770
If you’ve ever used them
Dvorak stills illusyou know what a great
trated above form help they are in landing
a complete series main street store win
illustrating four different shots of the same hairdress. They make the ba
sis of a swell ad or
window display. WIRE HAIRED TERRIER JC. PUB.AI32
stills by number from Campaign Plan Editor, 321 W. 44th St., N.Y.C. 10¢ each. (These stills can NOT be used for star endorsements product)
~ MANICURE ML.322
of any
dows and ads. — Order
RIDING HABIT DVPUBA240 | cng jh . FLOWERS DV. PUB.AIIS
LAER ELE AIE NEBETE ELE SIE SS
SHOWMAN’S CORNER
\ifty Manager Quiz Ohio Mouthpiece, For Ohio Theatres one of the better
house organs, came through with a swell gag which we’re passing onto you. Makes an interesting little quiz and | at the same time serves as a swell reminder.
|. Does some member of your service staff make a thorough inspection of seats daily hefore your theatre is open?
2
When did you last make an inventory of your stock room and how accurate is
gee on lamps and supplies being usec
a efficient is your service staff as to their duties in case of fire and when did you last hold your periodic fire drill?
: When were your marquee letters last cleaned of soot and grease?
Do your cashiers and doormen make your patrons conscious that they are considering their comfort and making it a pleasure for them to attend your deastee?
=? you daily checking your house before pening for accident hazards? Are your
car pets, hand rails, rubber mats in good condition?
Who 7 watches the condition of your same Room and are you sure that the ‘Ss on designated is checking it period
ic. —_ thoroughout the day to keep it as eat as possible?
Whe bib did you hold your last Service Staff £ seamiet” t Tha you impress on your perthe value of a real smile and
diseus as 8 methods of improving your servto patrons?
Do
yo
WE ed lobby cutouts and attraction merely announce what you are of
erin . aetna ay? the next attraction or do they y “sell” vour shows?
Are }
)
pres Usiness visitors to your office imsed with its cle
ance or do you fi ogize for its n answ erin € basis on } veers grade yourself on now. Do nt or each question. Be truth
stack up 100%?
an and orderly appearnd it necessary to apoluntidy appearance?
Front-Page Idea on Front
—_> ; Cae ait 7]
KoIMENY |
rai TUk sames cAGNEY | ares i
NM DYORAK + MA iesareosser namsteone ~
— 7 0 =~ v \— = ve Ca | \
@ Dress your lobby in front page style with
a streamer, the width of your front,
shouting: UNCLE SAM ENDS G ANGLAND
= LE. Use large blow-ups beneath the streamr headlines:
City Leaders Approval
i
@ You might get them thar civie leaders to
recommend picture as one eitizens must not miss. If you’ve seen it you know the build up it carries for law and order
Dedication to G-Men
& By dedieating film to Governme nt agents you might be able to get endorsement and
cooperation of loe ‘al law enforeing groups. Slide or trailer preceding picture should take
care of dedication. Oh, yes, and don’t forget the possibility of parades at opening.
Date Plug in Newsreels Showing Any Gang Stuff
@ If around the time this film is skedded to open, newsreel clips have any gangster
stuff, be sure to insert a one frame plug mentioning that G-MEN TELLS THE INSIDE
STORY.
Follow Detective-Thriller Broadeasts with Date Boost
@ If you can work it, run an announcement plugging picture before and after detec
tive or adventure programs. Spiel might be “Do you want the lowdown on how Publi Enemy No. 1 was captured? See G MEN” with James Cagney, the most famous bad man in Hollywood as a Dept. of Justice agent, at the Theatre
YOUR GOOD WILL DISPLAY FOR THE MONTH OF MAY
TO SONS AND DAUGHTERS
How your mother looks forward
to the evening when you take her
It is fitting that mothers should be honered in the May poster of the good will series distributed to all theatres throughout the United States and Canada. Both in honor of Mother's Day. coupled with the fact that the idea “remember to take the old folks to the show’ is a fine institutional goodwill builder, Artist M. Leone Bracker has outdone himself in the poster to be issued the first of May by the MPPDA.
REMEMBER IT FOR YOUR LOBBY LAYOUT