Gambling Lady (Warner Bros.) (1934)

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Roulette Wheel Stunt In the middle of a large board, stick a roulette wheel, which is easily secured. Cover the balance of the board with stills, sales copy, and poster cutouts. Now send it out in front of a vacant store or lot, or even in front of the theatre. A couple of gents, one to spiel and another to assist him, and yow’re all set. Board is numbered from 1 to 200, with 200 corresponding paddles. Pass out 25 of these at a time, spin the wheel, and if any paddle-holder wins he gets in to see the show. Limiting the number of paddles on each spin to 25 means that your ballyhoo will eost you only five or six passes in the course of a day. At night, board can be rolled into your lobby and operated there. Value of the stunt lies in the fact that while paddles are being passed out or collected, the crowd is looking at your display material and listening to the sales spiel by your barker. And there aren’t many ways to get ’em to stand still and listen! For Sub-Title Writers An easy one for the fans. Announce that you’re offering daily passes for four (name your own time) days prior to the opening of “Gambling Lady”. Explain that “because our patrons might be misled by the title and think the story merely one dealing with gamblers, we are asking for sub-titles which would dispel that impression”. Sub-titles should be in four or five words written this way: ‘Gambling Lady’ or (new title). A short synopsis of the story will get your plug over stronger and help contestants with their ideas. Easy Two-Way Exhibit Tie-up with local department store to stage a lobby exhibit at your theatre of latest games and gambling paraphernalia. Store employees are assigned to do the demonstrating and let your patrons try their skill. Surround the exhibit with cut-outs and photo blow-ups of Barbara Stanwyck, plus plenty of scene stills. Cooperating store ought to come across with real big window displays and use package inserts. LUCKY CARDS Get a flock of playing ecards with your theatre name and play-date imprinted. Copy on each eard to the effect that persons getting a straight flush are entitled to a guest ticket to see the picture. Idea combines novelty with advertising and the possibility of ticket winners bringing a cash customer. CARD GUESSING Put a table in your lobby with a pack of cards on it. An _ usher standing by offers to admit anyone free who will guess the first ecard he turns up. This will make a lot of interest and the chances of guessing the right one are only one in 52 so it won’t cost many passes. LOBBY BAZAAR Your lobby a miniature Monte Carlo! Roulette wheels, card games, and the rest of the gambling accoutrements! Don’t you think that will get ’em in? The mere fact that there’ll be some folks watching will be bait for others. And once they’re in the lobby they can be sold. Interest a chureh or hospital in the idea of running a bazaar in your lobby, or tying up with you on a bazaar of their own. Your stills and copy, placards, ete., will be valuable in selling the picture. Your ushers as croupiers will create a new effect. It’s novel and attractive: vs ate FREE FICTIONIZATION The May issue of Screen Romances Magazine, on sale April Ist, carries the complete story of ‘Gambling Lady’. Use it for a serialized newspaper fictionization or complete for one insertion. It’s free! All you do is run the line Fictionized by Screen Romances Magazine. Puneh Lines and Stills Listed are some of the best dialogue lines and stills from the picture. Combine them for lobby and front displays, and for newspaper advertising. Order direct from Warner Bros.’ Still Dept., 321 West 44th Street, New York City. BARBARA STANWYCK: “Okay, you break the bank. mine in pieces.” (Still No. 5) JOEL McCREA: “You don’t drink, you don’t eat and you’re crazy about dark haired men. Outside of that ’'m a_ big success.” (Still No. 9) BARBARA STANWYCK: “Maybe youw’re like olives and I can develop a taste for you.” (Still No. 12) BARBARA STANWYCK: “If I met the right man and he asked me to marry him, I wouldn’t get sore because he wanted to play it straight.”” (Still No. 17) PAT O'BRIEN: “Sure, I get it, Okay, I'm sneezin’.” (Still No. 35) PAT O'BRIEN: “I'd love a chance to say no to you. I be lyin’?” (Still No. 46) JOEL McCREA: “Dow t be greedy. view.” (Still No. 58) BARBARA STANWYCK: “Watson, my magnifying glass and a bottle of milk for Toodles.” (Still No. 64) BARBARA STANWYCK: “How'd you like to jump in the bay and take a sandbag with you?” (Still No. 66) ARTHUR VINTON: “There are guys that would get heart trouble gamblin’ with a dame like you.” (Still No. 85) BARBARA STANWYCK: “You’ve just caught me in a weak moment.” (Still No. 88) Pil take Here’s my hat what’s my hurry. And would You might leave them the Cover The Town With These Spec! "Dealer Stills ! ARDENING popuse PLAYING CARDS. CLOCKS po. puss These stills not available at exchanges. Price 10c each. _Order St., New York City. by number direct from Editor, Merchandis ing Plan, 321 West 44th Page Seventeen