We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Sail Into This Ac
Attract Attention With Card Gag
Tie-in your local merchants on playing card giveaway with billing and playdate imprinted. Patrons of cooperating stores receive one card from deck with each purchase. Guest tickets go to anyone getting a straight flush. Idea combines novelty with advertising and the possibility of ticket winners bringing a cash customer along with
them to your show.
Lucky Number Card Bally
Week prior to opening attendant stands in lobby with deck of cards and gives one to each of first fifty-two patrons. Opening night of picture, manager picks a card out of another deck and awards prize to person who picked that card. Same gag can be worked effectively with numbered heralds.
Select Prettiest Local Blonde
Cueing on Jane Wyman's role in picture, run contest in cooperation with newspaper to select Most Beautiful Blonde Secretary. Ballots are found on theatre page of paper with notices posted in all gathering places in factories and office buildings. Winner is announced on opening night of film and is awarded prizes promoted from merchants.
Invite Localites To Radio Forum
With radio a potent selling factor of the day, sponsor a program patterned after the popular forum type inviting police commissioner, local district-attorney or criminal lawyer, and mayor to discuss "How Can We Keep Our City Free From Crime," or "The Problem of America's Gambling Ships."
Your show with action ad mat 301. Reverse side is for theatre imprint or merchant coop. Use for direct mailing, package stuffers, and
giveaways at action fan meeting
places around your locality.
Camera Contest For Kids
Ke PWitagragh, Inc.
In film Wayne Morris exposes crooked gamblers when he photographs their equipment. In keeping with this idea, promote contest for
youthful candid camera fiends. Tell
them to photograph anything that
looks suspiciously illegal and hand in pix to theatre manager or chief
of police. Best photos win passes.
Get On The Air With This Radio Plug
Spot this radio plug over your local station before or after the many gangster, mystery, and detective programs.
"Calling all harbor police! There's ‘Gambling On The High Seas'! ...
of a million dollars in gambler's gold . . . crew in
modern luxury liner has a cargo
cludes one hundred gangsters and blonde girl accomplice ... three miles out! See crooked gambling exposed by ace G-Men in the fastest moving action thriller of the year! See ‘Gambling On The High Seas' with Wayne Morris, Jane Wyman, and an excellent supporting cast at the Strand Theatre beginning Friday. It's the thrill-drama you've been waiting for!"
Guess-The-Card Contest Lobby Stunt
Place a table in your lobby with a pack of cards on it. An attendant standing by offers to admit anyone free who will guess the first card he turns up. This creates a lot of interest, and since the chances of guessing the right one are only one in fifty-two, it won't cost you many passes.
Play Up Nautical Atmosphere
For your showing of the picture place scene stills against a nautical lobby background including pennants, life preservers, gangplank, ships railing, and fog horn. Your artist can construct a huge broadside of an ocean liner that will attract attention, especially from folks suffering from the heat.
40 x 60 In Lobby Sells Thrill Fans
Set up forty by sixty frame in lobby with news flashes relating to gambling exposes. Head reads, "The screen becomes the living newspaper." If you look through the newspaper morgue of last fall, you'll find plenty of headlines pertaining to gambling ships and police seizure.
Inquiring Reporter Quizzes Patrons
During course of film's action, a man is shown winning twelve thousand dollars at the gaming table. Have inquiring reporter or man-in-street quiz: ''What would you do if you suddenly acquired $12,000.00?"
1.0.U.’s Make Novel Handout Gag
Distribute handbills (or use on reverse side of herald) reading, "l.O.U. $1,000,000 —worth of thrills. Come to the Strand Theatre on Friday and be repaid when you see Wayne Morris and Jane Wyman in "Gambling On The High Seas’."
2 Ways to Get Civic Backing For Your Show
1. Your showing of "Gambling on The High Seas’ may prove to be a springboard for local anti-crime campaign. If there's any illegal gambling going on in town, women's and civic organizations have a chance to crusade, garnering plenty of valuable newspaper space for you.
2. Since so many students of high school and college age are becoming socially conscious of national ills directly attributed to crime, a lecture by prominent civic official and professor of law sponsored by your theatre would be extremely timely.