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Some theatre managers like to go in for atmosphere when exploiting a picture. We heard of one fellow who transformed his lobby into one that looked like the entrance to the famous Cocoanut Grove. It was the talk of the town. You can do the same for “Garden of the Moon.”
couple of beauties around, dressed as cigarette
Take a scene and copy it. Have a
girls who carry trays advertising the picture,
and who hand out announcement cards.
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During the run of the picture, the same girls can ballyhoo the pic, handing out announcement cards, or samples of nuts, candy or any
thing that will be a novelty.
You can create an advertising attraction by getting the tallest man you can, dress him up in a bright uniform with a drum major’s hat, and station him out front. A striped canvas canopy, running from the curb to the box office will make the entrance to your theatre look
like a night club.
Speaking of figures, we think of Margaret Which should also make you think along those lines. How’s about a perfect figure
Lindsay.
contest for the local girls?
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To make the Mojud tieup easy for the exhibitor, all Mojud dealers have received notification of playdates, besides a complete promotional plan including the following material and inducement:
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Window display contest offering $100 in prizes for best tieup window.
Posters and display cards with Margaret Lindsay and picture credit; Jumbo Telegrams from Margaret Lindsay. a
For further
MOCK, JUDSON, VOEHRINGER CO., Inc. 36-20 33rd STREET LONG ISLAND CITY, N. Y.
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All stores handling Eastern Isles merchandise are being supplied with three sizes of window and counter display cards: 8x 10, II x 14, and 30x40 blowup size; smaller two sizes are mounted in silver frames.
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For further information
EASTERN ISLES IMPORTING CO. 16 EAST 34th STREET NEW YORK CITY
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