Garden of the Moon (Warner Bros.) (1938)

This gag will give the lads in town a chance to date up the girl who just moved in next door. Print up small card with this copy: “There'll be a swell ‘moon’ next Friday night. May I have a date to take you to ‘Garden Of The Moon’ at the Strand?” fore picture opens and have them write in name of girl, Hand out te young gents in lobby week be address, and night of date. Cards are deposited in lobby box for mailing. Star makers attention! In John Payne we believe we have a real find. ‘He is handsome in a manly way.” “He has a fine singing voice.” “He has the ability of a born entertainer.” So we are told by the trade paper previewers. That should be enough for you to go to town on this fellow. Hand out photos to the femmes; conduct a resemblance contest; direct mail to women patrons; frame large photo for lobby and window displays. ® College and high school papers will get you the play you want from the guys and gals. Fix up a sign like the one shown on the inside front cover, place it on the most prominent spot on the campus. Then pick an ad or two from the ad section, a few publicity stories and scene mats — and you’ve started your college campaign . . . as if you didn’t know how. Also see page 13 which carries a contest idea good for college papers. | { Ve ! a ee FULL PAGE AD | PETE 4 IN SATURDAY EVENING POST eae Here’s one for your local florist: A window display of an assortment of flowers and plants, a few cut-outs of crescent moons, star portraits, and your billing will do the trick. Perhaps you can promote flowers to give to women entering your theatre. Attached tag reads: ‘From the ‘Garden Of The Moon’ — at this theatre Friday.” e And while on the subject of gals, perhaps some of them would like to show off their brains as well as their figures. Find best girl press agent (part played by Margaret Lindsay in film). Gal turning in the best advertising ideas for picture gets a prize — and practice. e Station WNEW recently ran a Swing Band Session from recordings that had the jitterbugs on their toes for a week. Think you'd like to try it? Idea is to broadcast recordings of leading swing bands each day. Names of bands are not announced but identified as Bands A, B, C, etc. Listeners send in their choice each day and by elimination two favorite bands battle it out on final day. Listeners then send in their final vote and country’s No. 1 swing band is announced. Of course, you wouldn’t overlook the plugs for your showing. And don’t forget that popular ‘Song Identification Contest’ for your radio campaign. Tunes from film are on the air waves regularly so the swing addicts should know ’em by now. First twenty-five sending in names of songs to radio stations get guest tickets and a chance to enjoy a real swing session. AA i | LC i i i SETS OFF NATIONAL DOUGHNUT TIE-UP Backed by full page four-color ads in the Saturday Evening Post (Oct. || issue) and in Life (Oct. 14) — see insert — the Doughnut Corporation of America has tied in 1,000 of the largest baking concerns in the country in this big promotional tieup featuring ''Garden Of The Moon." Because these bakers serve the majority of the 256,000 grocery stores in the country, exhibitors should readily consummate this tieup. Hi | | ONA ii | | | | i Hi Hl AT i } 7 i i WHOLESALE BAKERS: Colorful counter displays featuring Margaret Lindsay have been prepared for the grocery stores. Over 150,000 have already been ordered. be displayed. In addition movie albums with picture synopsis are given to all purchasers. ig | | i | il i Hill ut = HOME SERVICE BAKERS: House to house trucks will have movie albums featuring ‘Garden Of The Moon" stars in addition to autographed photos to be given away. : It | GROCERY STORES: These stores will participate in a Hollywood Sales Drive sponsored by the bakers. They have been supplied with advertising material. | : li | | i COOPERATION FROM BAKERS: Practically all bakers making doughnuts are behind the campaign. Approach them for: trucks to carry advance sheets, doughnut parties at theatre, ''Garden Of The Moon," doughnut sales contests, boosting by drivers, etc. ul DOUGHNUT SHOPS: Special doughnut boxes featuring ''Garden Of The Moon" with scenes from the film have been pre. pared. Store cards and streamers with space for playdates will un | | Hl T Be sure to contact your local bakers and doughnut shops who have already received their exploitation manuals on this campaign. If you cannot locate a tieup, contact: MERCHANDISING DEPT. DOUGHNUT CORP. OF AMERICA Ne ea en ne : —— | 7 i i | Fu | il i il Hl | Vl Yl Hil a i =i at li tu AA Millie ve)