Girl Missing (Warner Bros.) (1933)

ve CS Ss py. ew\ H. Here Is A Coniplets Campaign For A Smashing 6-Day ‘Natural’ THIS IS THE “GIRL MISSING” IDENTIFICATION CONTEST Your cooperating newspaper publishes daily, for the six days of the campaign, a publicity story which includes a ‘“‘clinch” from each of the following recent Warner Bros.-First National Pictures—‘‘Parachute Jumper,” “Frisco Jenny,” “Hard to Handle,’ “20,000 Years in Sing Sing,” ‘‘Employee’s Entrance’ and ‘Girl Missing.” Coupon for contestants is also printed. ES In each illustration the face of the girl is missing. Contestants are required to tear out the coupon and fill in name of the ‘girl missing,” and the title of the picture. Answers are not to be mailed to the Girl Missing Editor at the Newspaper until the six are complete and the campaign ended. With the entire set of pictures, contestants are required to send a fifty-word letter, stating what they consider the highlight of each picture. Publicity stories which follow, cover the six days and are selfexplanatory. “GIRL MISSING’ CONTEST IS SURE FIRE This exploitation stunt has been selected by the directors of the merchandising plan for several reasons. 1. It will enroll a large percentage of movie fans because it gives them an opportunity to cash in on their knowledge of movie stars and the movies. 2. Because it is an excellent tie-up with newspapers and merchants, with many ramifications which will result in good to all. 3. Because of the fact that its unusualness will get everybody in town talking about the play and the theatre. It contains also, much of that familiar element known as S. A. SOMETHING THE NEWSPAPERS SHOULD DO FOR TOU. 2. Cards should be provided to snipe stands of newsdealers. 3. Print throwaways, available for late contestants who wish back numbers of the paper. 4. Get circulation manager to run display ads in advance of the campaign, giving theatre and film due prominence. . Run first page boxes in advance of the contest to build it up. 5 6. Take copy referring to the coming campaign and use it as fillers throughout the paper, in short columns. (Story for Day Before Contest Starts) Fascinating “Girl Missing’? Contest Promises to Enlist All Local Fans Latest and Liveliest of Puzzle Games Starts Tomorrow in Column of Courier-News Plenty of Prizes and Plenty of Fun for All this applies to every fan in Plainfield! O* your mark! Get set—for tomorrow means GO! And Tomorrow the Courier-News offers its readers one of the most fascinating contests ever presented, in connection with ‘‘ Girl Missing,’’ the Warner Bros. mystery romance which comes to fie Siena next, featuring Ben Lyon, Glenda Farrell, Mary Brian, Peggy Shannon, Lyle Talbot, Guy Kibbee and GIRL MISSING PICTURE No. I Young Douglas Fairbanks, Jr., air-minded but out of a job, comforts the girl from the South, who’s in the same plight. Who is she? What was the picture? (For Exhibitor’s Information: Douglas Fairbanks, Jr., and Bette Davis in “Parachute Jumper.’’ ) (Coupon for Newspaper ) GIRL MISSING PICTURE No. 1 (Address ) NOTE: Do NOT send in your solution with this picture until the entire series of 6 pictures have been printed. See tomorrow’s Courier-News for picture No. 2. (Your First Day Story) Movie Fans Today Begin Work On “Girl Missing’? Prize Contest OVIE Fans! The big prize contest in connection with the coming of ‘‘Girl Missing,’’ the Warner Bros. production is on today. Every fan in Plainfield will be in on it event ually—why not right now! Below is a love scene from one of the six Warner Bros.-First National pictures which will be published during the campaign. Your part of the stunt is to tear out this coupon and fill in the names of the star, the ‘‘Girl Missing,’’ and the title of the picture. Harold Huber. Beginning tomorrow, and continuing for five days thereafter, we will publish daily, a love scene from six of the recent successes of Warner Bros.-First National Studios. And here is what you are asked to do. Tear out the coupon containing the picture; fill in the name of the male star, the “girl missing” and the title of the picture. File your answers, and only when you have the six completed, mail to the Girl Missing Editor at the Courier-News office. All answers must be mailed|... not later than midnight on Saturday. Neatness and novelty of presentation will be considered in awarding Page Twelve the prizes, which are as follows. (List prizes and names of donators and number of guest tickets to be presented to the 50 lucky participants). The contest is open to all except employees of this paper or the Strand, and relatives of either. At the end of the campaign the best letter on each picture will be published. Be sure to get into the running. Win one of the Grand Prizes... or a pair of guest tickets which are grand prizes in themselves, as “Girl Missing” is said to be the most thrilling mystery picture of the year. You haven’t forgotten the airminded youth comforting the little girl who, like himself, is on the hunt for a job. Who are they? What was the picture? Do the same on each of the six days of the campaign, and not later than midnight Fn pets sea ee next, mail the completed series to the Girl Missing Editor at the Courier-News office. Neatness, correctness of spelling and novelty of presentation will be considered in selecting the 50 persons who are to receive the grand prizes, (list them) or guest tickets. The ‘Girl Missing’ contest is open to all except employees of the Strand or of the Courier-News, or their relatives. Don’t delay! Get your contribution ready each day! Names of prize-winners will be printed in this paper at the end of the contest. You'll find the “Girl Missing” contest is a cinch! Let your friends know that you really do know your Hollywood! “Girl Missing” comes to the Strand: Choate a es next! Don’t be among the missing, when the flood of Movie Clinch mail, is opened!